Post on 21-Mar-2017
Jing Leng (lengjing)
Product
1. Location based dating app
2. Matches people who swiped right on each other anonymously
3. 50 million users, 196 countries, 10 billion matches.
● Sep 2012: founded at Hatch Labs, IAC’s incubator
● June 2014: sexual harassment lawsuit by Wolfe,
Sean removed from CEO ‘s position
● Aug 2015: Sean Rad back as CEO
History
Sean Rad, Co-founder and CEO
Finance Info
● Evaluation: $1.2B? $1.6B?
● Monetization model: Tinder Plus and ads.
● Revenues: $75M 2015
Secret Sauce1. Solves the need
2. Effective UX: game-like, “double opt-in”
3. Remarketing: hookup -> dating
“Tinder solves the biggest problem in humanity: that you’re put on this planet to meet people."
-- Sean Rad, CEO of Tinder
Competition
Prediction 1. Continue to lead the competition
2. Possible pitfalls: quality of users
3. Strength: support from IAC
“I’ve gotten numbers on Tinder just by sending emojis,” says John. “Without actually having a conversation—having a conversation via emojis.”
Density Experiment
By Jude Parker
Jing Leng (lengjing)
Secret Sauce - Marketing 1. Cold start: sororities and fraternities
2. Culture shift: hookup -> dating
3. Rigorously branding how Tinder helps people establish long-term relationship.
Jing Leng (lengjing)
How does the density of an object affect its ability to float?
The Experiment
Tell the audience what you expect to happen...
Web
● Match.com,
Mobile
● Lorem ipsum dolor sit amet, consectetur adipiscing elit
● Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
Competition
Notes
competitions: grindr, eHarmony, okCupid, Match.com