6th CSR ONLINE AWARDS

DIGITAL DISRUPTION

AND THE FUTURE OF CSR #CSRawards

Milan, 27-28 May 2014

Donald Johnson

Head of Corporate Responsibility &

Brand Strategy, National Grid

Workshop:

INSIDE REPORTING -

Company experience:

NATIONAL GRID

Developing sustainable energy Solutions for the 21st century

Response to climate change

Carbon emissions, use of natural

resources

Security of energy supply

Dependence on fossil fuels

reliance on imports of fuel

Affordability of energy

Rising prices, investment in

infrastructure for the 21st Century

Energy on the agenda

*CBI estimate

Underpinning economic growth

Modern economies

Prosperity depends on a reliable, modern,

smart energy system

Competitive businesses

Energy costs are a strategic priority for

business

Low carbon global market

of $1 trillion*

Shift to low carbon creates new jobs,

businesses and industries

Making sure we’re doing the right thing

Our challenge:

A process to identify materiality in non-financial

performance reporting, including KPIs

+ Process that ensures we are matching our stakeholders

expectations for being a responsible company.

+ Established mechanisms and channels for

communication

Aligning all of the above and applying our limited

resources to make the biggest impact.

What’s important in reporting? Materiality in non-financial performance reporting

Low High

High

Imp

ort

ance

to

N

atio

nal

Gri

d

Importance to our stakeholders

Calibrated judgement:

What’s our ‘appetite’?

What’s our brand?

Meeting requirements of External frameworks – but not priority

Material to National Grid

9

CR: are we taking the right actions?

Business relevance

Work through business challenges priorities & goals

Stakeholder interest

What do our stakeholders care about?

Applying our brand and appetite

Brand / resource fit Communicating benefit

Create a comms plan to bring activity to life

1 2

4 3

Rep

uta

tio

n

Doing K

now

ing

Feeling

Telling

Making Connections www2.nationalgrid.com/responsibility

Communication and measurement Receiving and broadcasting with relevance

Challenge: adapt to receive and process inputs:

Rest of Company

Corporate Affairs

In the past: Monitoring traditional media channels

Communication flow

Communication and measurement Receiving and broadcasting with relevance

Challenge: adapt to receive and process inputs:

Rest of Company

Corporate Affairs

Today:

Massive fragmentation of channels

Creating a robust architecture

Consideration for: Disclosure, Comprehension, Reputation, Resources

Reporting: what, why, how

Stakeholders: ensuring

relevance

Operations: behaving and

acting in harmony with claims

Communication: being

smart about communicating

our achievements,

challenges and concerns

6th CSR ONLINE AWARDS

DIGITAL DISRUPTION

AND THE FUTURE OF CSR #CSRawards

Milan, 27-28 May 2014