Amy Sample Ward, NTENDebra Askanase, Community Organizer 2.0

Bringing Community Organizing Into Online Campaigns

Community Building begins with Community Organizing

(our title)

Welcome!

Amy Sample Ward@amyrswardhttp://nten.orghttp://amysampleward.org

Debra Askanase@askdebrahttp://communityorganizer20.com

Agenda

• 5 Principles of Community Organizing• Principles in Action: Short-Term Community

Building• Principles in Action: Long-Term Community

Building• Discussion and Shared Learning

Five community organizing principles

Focus on shared goals and shared ownership

Be transparent

Go where the people are

Cultivate leaders

Know your community

Focus on shared goals and shared ownership

1.

http://www.flickr.com/photos/73645804@N00/1384952210/

Where’s the sweet spot?

2.

Be transparent

http://www.flickr.com/photos/21771638@N00/5509949256/

No short cuts

No short cuts

http://xkcd.com/802/

Go where the people are

3.

http://www.brooklynmuseum.org/community/foursquare/

Be active in the community

http://epicthanks.org/

Be active in the community

Tweetsgiving 2010

http://www.flickr.com/people/nationalwildlifefederation/

Be active in the community

Who’s your community?

Cultivate leaders

4.

Strive to be replaced

Strive to be replaced: spotlight leaders

Strive to be replaced: share your toolbox

5.

Know your community

http://www.flickr.com/photos/97447249@N00/2680692974/

Know your community: help them know themselves

Know your community: roles

Know your community: help it grow

Principles in Action

Principles in Action: a short-term campaign

Follow the Leader, part of the “Get Hands On” series of online campaigns

Goals: • To inspire people to become involved in

community service• Asking the people who have been identified as

service leaders to lead volunteer projects in their communities – greater commitment

Shared goals and ownership

http://community.handsonnetwork.org/

Shared goals and ownership

http://community.handsonnetwork.org/

Transparency

Go where the people are

http://community.handsonnetwork.org/

Leadership development

http://community.handsonnetwork.org/

http://community.handsonnetwork.org/

Leadership development

Know your community

http://community.handsonnetwork.org/

http://community.handsonnetwork.org/

Know your community

Principles in Action: building a community prior to the campaign

To Mama With Love 2011

Goals:• Raise money for Epic Change• Create a community to support a fundraising

campaign and Epic Change long-term

Shared goals and ownership

Shared goals and ownership

Shared goals and ownership

Transparency

Transparency

Go where the people are

Leadership development

Know your community

Know your community

Principles in Action: a long-term community building

350.orgGoal: • To build a global grassroots movement to

solve the climate crisis.• Create opportunities for grassroots efforts,

local communities, and individuals to take action and advocate for climate policy and change

Shared goals and ownership

Transparency

Go where the people are

Leadership development

Know your community

Principles in Action: community building in real-time

Chain ReactionGoal: • The Chain Reaction Networks helps individuals

and organisations to connect together.• Create offline and online opportunities to

bring individuals, organizations, governments, etc. together to make more lasting collaborations for change

Shared goals and ownership

Transparency

Go where the people are

Leadership development

Know your community

Questions?

http://www.flickr.com/photos/33914386@N08/3230910546/

Discussion and shared learning

Focus on shared goals and shared ownership

Be transparent

Go where the people are

Cultivate leaders

Know your community

Resources and links

• http://socialbysocial.com• http://wearemedia.org• http://www.communityorganizer20.com/2011/05/03/how-to-create-love-online-c

ase-study/• http://www.communityorganizer20.com/2011/02/24/follow-the-leader-innovative

-social-media-activism/• http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-s

ustainable-community-building/• http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-l

andscaping/• http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/• http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-w

hats-the-difference-and-the-opportunity/

Image credits

Slide 5: http://www.flickr.com/photos/73645804@N00/1384952210/Slide 7: http://www.flickr.com/photos/21771638@N00/5509949256/Slide 8: http://www.flickr.com/photos/zenobia_joy/2708679303/ Slide 9: http://www.flickr.com/photos/cesarastudillo/158254288/ Slide 10: http://xkcd.com/802/Slide 11: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 15: http://www.flickr.com/photos/rtadlock/3055707715/ Slide 17: http://www.flickr.com/photos/m0les/4163976843 Slide 18: http://www.flickr.com/photos/fernando/304012148/ Slide 19: http://www.flickr.com/photos/furryscalyman/312210315/ Slide 20: http://www.flickr.com/photos/97447249@N00/2680692974/Slide 21: http://www.flickr.com/photos/78428166@N00/3868167989/ Slide 22: http://www.flickr.com/photos/rene_ehrhardt/2391554020/ Slide 23: http://www.flickr.com/photos/jaaronfarr/666261449/ Slide 24: http://www.flickr.com/photos/stignygaard/2728636677/Slide 57: http://www.flickr.com/photos/33914386@N08/3230910546/

Thank you!

Amy Sample Ward, NTENamy@nten.orghttp://nten.orgAlsohttp://amysampleward.orgamy@amysampleward.org Twitter: @amyrsward

Debra Askanase, Community Organizer 2.0debra@communityorganizer20.comwww.communityorganizer20.comTwitter: @askdebra