Post on 06-May-2015
description
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Social Media Workshop
Execution Framework on FacebookLink for Video http://bit.ly/Derek_Sivers
fb community
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1 out of 5 pages viewed on web
User base of 900+ Million
250 million photos per day
20 minutes spent per user
*Source: As published by Infographic labs on February 15, 2012(http://bit.ly/zxQd4r)
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What’s the opportunity for YourBusiness?
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Facebook Toolset for Businesses
Pages,Groups & Events
Ads
Applications
Organic Reach on Facebook. This isthe way Businesses can create a rather
permanent presence on Facebook.
Paid reach on Facebook. Allowstargeting based on demography,
geography, interests etc.
Primarily for Viral Reach. It has createdsome large success stories including
Zynga, Instagram, Pinterest etc.
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How is content distributed onFacebook?
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Facebook Pages Model
You
Your news,link, photo etc
YourFacebook
Page
News Feed
News Feed
News Feed
Your news,link, photo etc
Page Fan
Page Fan
Page Fan
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Facebook Pages Model – User Posting
YourFacebook
PageFB User
Query, Complaint,Appreciation etc
Administrator
Query, Complaint,Appreciation etc
Clarification, answer,Comment etc
Clarification, answer,Comment etc
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Facebook Page
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Facebook Edge Rank
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How to evaluate a Facebook Page?
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■ Total Fans (Likes)□ Misleading (Evaluate Engagement)
■ People talking about this□ (Evaluate %age contribution from new fans )
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Evaluate Facebook Pages
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# of Fans, not a currency of Success
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How to Build Engagement?What you want to talk?
What users want?
What users engage with?
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Which conversations causeEngagement?
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Humor
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Debate <|>____ __ ____ _____ ____ ___________ _________ __________ _________ _____
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Breaking News!
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Crowdsourcing
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Questions ?
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Sensationalism
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Challenges
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Text vs Rich Media____ __ ____ _____ ____ ___________ _________ __________ _________ _____
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Participate as a Peer!
Be Social ∞
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How to Manage Facebook Page?
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Content is still the King
It’s the seed all your conversationsgrow from.
Content easily accounts for morethan 80% of Social Media effort
Do not take content lightly
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Maintain a Publishing Pipeline
Tap ContentSources
Tap ContentSources
Keep ContentInventory
Keep ContentInventory
Publish as perSchedule
Publish as perSchedule
Examples: blogs, search engines,content curators etc
Stick to a frequency &schedule
Don’t create content ona daily basis
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You must not notify winners throughFacebook, such as through Facebookmessages, chat, or posts on profiles(timelines) or Pages.
https://www.facebook.com/promotions_guidelines.php
Publish as per guidelines
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Optimize your Posts, ongoingly
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Mon Tue Wed Thur Fri Sat Sun
Poll Quiz Exercise Case Study Puzzle Humor Article
Contests
Festive Occasions
News/Announcements
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Facebook Ads
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Facebook Ads
Some Facebook Page
FB User
Your AdYour Ad
PromoteFacebook Page, event or
Application
Over to your website for leadgeneration and sales
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Ad Targeting
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Interest Targeting on Facebook■ Higher accuracy rates
compared to onlineindustry averages
■ For Broad Targeting, 95%accuracy, compared to anindustry average of 72%
■ For Narrow Targeting,90% accuracy comparedto an industry average of35%
*Source: As published on http://1.usa.gov/M5sO2l
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Key Takeaways■ Facebook is Huge & Active■ Facebook Page:□ Engagement is key to success on Face book□ To evaluate Facebook page, you will have to evaluate reach as
well as engagement□ Think content baskets for long terms ROI ofFaceookpage
■ FacebookAds:□ Interest & Demographic Targeted Ads give good resultson
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Thank You!
Our upcoming Social Media Trainings
Bangalore Delhi Mumbai
Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5
Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course)
/MyDigitalVidya /digitalvidya bit.ly/dv-grp
More details @ www.digitalvidya.com