Photo by Matt Stratton

Objects sold versus new contributions at first instalment

Statistic AHM

Sold objects 2,258

Comments to existing objects 10

Suggestions for new objects 2

Interaction with vending machineActivity Percentage

Ignoring 33 %

Observing 26 %

Talking 27 %

Touching 13 %

Buying 2 %

Contributions at activities with the audience

Activity with the audience

TotalNew objects

Stories Discussion

Amsterdam (28 and 29 August 2010)

202 78% 12% 9%

Arnhem (5 September 2010)

207 90% 4% 6%

Objects sold versus new contributions at 2nd instalment

Statistic AHM TW

Sold objects 2,258 1,120

Comments to existing objects 10 11

Suggestions for new objects 2 6

Contributions at activities with the audience

Activity with the audience

TotalNew objects

Stories Discussion

Amsterdam (28 and 29 August 2010)

202 78% 12% 9%

Arnhem (5 September 2010)

207 90% 4% 6%

Enschede (12 December 2010)

52 23% 37% 40%

Lelystad (23 January 2011)

34 53% 46% 15%

Lessons:

Focus on visitor - “you”Immediate rewardsOffline encouragement

innl.nl/mw2011

Credits

All photos: Fred Ernst, except slide 1: Matt Stratton, slide 4: Marco de Swart & slide 7: Björn Zillen

Jasper Visser/Nationaal Historisch Museum

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www.innl.nl@nhm_nederland