Communities: Build or Join?Image credit: joeshlabotnik on Flickr

Created in early 2005 with the launch of Yahoo!’s first Search APIs

Over 30 APIs and web services offered today

Over 250k API keys issued

Key resources:DocumentationDeveloper language centersMessage boards/forumsUser interface patternsCode samples and developer kitsBlog & video

ProsOwnership of UGC

Overall control of usability is yours

Manage the message

Traffic to your site increases

Knowledge base onsite

ConsStart at Zero

ConsStart at Zero

Failure is possible, and embarrassing

ConsStart at Zero

Failure is possible, and embarrassing

Duplication of efforts

ConsStart at Zero

Failure is possible, and embarrassing

Duplication of efforts

Major resource drain

How to decide?What do you want to achieve?

What are your resources?

What are your competitors doing?

Nurture and Grow

Talk Like Real People

Utilize Your Community

Target Your Audiences

Delivery Timing Matters

Learn Basic Social Media

Best Practices

Robyn Tippins

Sleepyblogger.com | Gamingandtech.comTwitter: duzinsEmail: robyn@sleepyblogger.comPhone: 510-579-5558YIM: therealrobyntippins | AIM: robyntippins

Community ManagerYahoo! Developer Networkdeveloper.yahoo.com