Communications Convergence:

Break through the clutter and

increase lifetime value

AGENDA

Movements in marketing

• Ramesh Ratan, Vice President Pitney Bowes Marketing Services Providers

Advances in analytics and technology

• Mark Smith, Senior Vice President & General Manager Pitney Bowes Software

Making it happen

• Dave Fenske, Vice President Fenske Media

NOISE

YOUR

DATA

Female Age 22 Buenos Aires, Argentina Married with 3 children Online consumer Rents appartment Owns 5 year old Toyata Existing customer of one product No life insurance Part time job Lives 5 minute drive time from my branch/store Match profile of my best customer Prefers email correspondance

Purchases

Sociographic Data

Psychographic Data

Location Time context

Personal identity

Demographic Data

Behavior

Transactions

BIG

DATA

| every social network message | going beyond just people | | from millions to billions to trillions to … decillions pieces of data | | nowcasting (real time forecasting) | | 5 billion mobile phones | every phone call | every text message | | from millions to billions to trillions to … decillions pieces of data |

RELEVANCE

CLARITY

PREFERENCE

AGENDA

Movements in marketing

• Ramesh Ratan, Vice President, Pitney Bowes Marketing Services Providers

Advances in analytics and technology

• Mark Smith, Senior Vice President & General Manager Pitney Bowes Software

Making it happen

• Dave Fenske, Vice President, Fenske Media

EVERY

CUSTOMER

IS

UNIQUE

TRENDS IN CUSTOMER

ANALYTICS

Dark data

New data

Analytics Everywhere

OLD WAYS OF WORKING DON’T SCALE…

OLD WAYS OF WORKING DON’T SCALE…

NEW

REALITY

24 hours of Flickr: one

million prints!

“Photography in abundance” -- Erik Kessels

NEW

REALITY

NEW

TOOLS ARE

NEEDED…

Profile key customer attributes on the fly and compare to overall base

NEW

TOOLS ARE

NEEDED…

AGENDA

Movements in marketing

• Ramesh Ratan, Vice President, Pitney Bowes Marketing Services Providers

Advances in analytics and technology

• Mark Smith, Senior Vice President & General Manager Pitney Bowes Software

Making it happen

• Dave Fenske, Vice President, Fenske Media

MAKING IT HAPPEN…

EVOLUTION

OF SKILL SETS

• Traditional Print

• Digital Print

• Variable Data

processing and

production

• ”i-tools” (integrated

communications)

MAKING IT HAPPEN…

QUALITY

AND SPEED

MAKING IT HAPPEN...

PUSHING THE ENVELOPE

Video >>

MAKING IT HAPPEN…

MAKING IT HAPPEN…

PERSONAL CONNECTIONS AWARD

MAKE IT HAPPEN

CONTACT US

Ramesh Ratan - ramesh.ratan@pb.com

Mark Smith - mark.smith@pb.com

Dave Fenske - davef@fenskemedia.com