Post on 27-Mar-2015
Communication and Dissemination of Communication and Dissemination of
MICS3 findings in MENAROMICS3 findings in MENARO
©UNICEF HQ98-0980 Giacomo Pirozzi
Are MICS national reports worth such human and financial investment?
if the reports will just be nice colourful knick-knack
if they will be:
increase public expenditures for children
strengthen national policies for childreninstrumental in
putting children high in the national development agenda
NO
YES
MICS results must be fully used for evidence-based social mobilization and
advocacy purpose by:
OK, but how to make it happen?
EffectivelycommunicatingMICS findings
Developingadditionalanalysis to inform key NationalPriorities
Stimulating strategicstakeholders touse MICS findings
Effectively communicating MICS findings
DESIREDDESIREDOUTCOMEOUTCOME
AUDIENCEAUDIENCE Who do you need to reach?Who do you need to reach?
MESSAGE, MESSAGE, PURPOSEPURPOSE
For each audience, what do For each audience, what do they need to know? Simplify!they need to know? Simplify!
MEDIUM/ MEDIUM/ FORMATFORMAT
For each group/message, what For each group/message, what medium fits best?medium fits best?
• Choice of dissemination toolChoice of dissemination tool• Style and format Style and format
Focus on Focus on action! action!
What do you want to happen?What do you want to happen?
Effectively communicating MICS findings (continued)
TIMINGTIMING When should the results be When should the results be disseminated?disseminated?
RESOURCESRESOURCES What resources are What resources are available/required to available/required to
disseminate MICS results?disseminate MICS results?
CAUTION! CAUTION! What are the possible What are the possible dangers or negative dangers or negative
effects of dissemination?effects of dissemination?
Expanding communication and
dissemination of MICS results
maximise investments in surveys, help countries meet their strategic objectives,
increase data utilization and local ownership
Monitoring progress toward achieving goals (nat’l or global)
Evaluating extent of services
Examining regional disparities
Assessing trends
Projecting costs for implementing iodization programs (target areas, level of needs, etc.)
Planning for IEC activities
Disseminating MICS Data Helps with:
Data providers and decision-makers*
Data providers tend to offer:
Decision-makers want:
Complex, inaccessible data
Uninterpreted, raw data
Information overload
Simple, easily
grasped informationDecision-ready
analysisSpecific applicability
* Adapted from Larry Hartke, US Bureau of Census, 1996: “Information Challenges for the 1990’s: Harnessing Information for Development”
Data providers and decision-makers*
Data providers tend to offer:
Decision-makers want:
Complex, inaccessible data
Uninterpreted, raw data
Information overload
Simple, easily
grasped informationDecision-ready
analysisSpecific applicability
* Adapted from Larry Hartke, US Bureau of Census, 1996: “Information Challenges for the 1990’s: Harnessing Information for Development”
Data providers and decision-makers*
Data providers tend to offer:
Decision-makers want:
Complex, inaccessible data
Uninterpreted, raw data
Information overload
Simple, easily
grasped informationDecision-ready
analysisSpecific applicability
* Adapted from Larry Hartke, US Bureau of Census, 1996: “Information Challenges for the 1990’s: Harnessing Information for Development”
Strategic dissemination plans can Strategic dissemination plans can help bridge the understanding gap help bridge the understanding gap
between the 2between the 2
Involves making choices regarding WHATWHAT to
communicate and HOWHOW to communicate to
selected audiences
Effective Dissemination Strategy
• Depends on:
country’s policy and programmatic needs
who the audience is
MICS findings (surprising results, strong declines, improvement areas, etc.)
• Ultimate goal: ensure findings are used in decision-making process, resulting in improved policies and programs for children and mothers
On the “WHAT”
On the “HOW”:to communicate MICS findings …
Using the report at all major national events
Staging national launch for strategic partners
Providing related human interest stories/photos for general purpose use
Making a range of audio-visual and print materials broadly available, including on web
Involving young people/youth media at various stages
Engaging Goodwill and National Ambassadors to magnify message
National MICS Tour, presenting findings at subnational level
• Disparity trend analysis
• HIV/AIDS
• Support to early learning
• Child protection
• Etc.
Develop additional analysis to monitor and evaluate key National Priorities
• Encourage use of MICS3 findings into reports for MDGs, PRSPs and others
• Universities and Research centers – results and datasets accessible through CD/web
– stimulate them to use MICS data (Competition/ award on best proposal for additional analysis)
• Journalists
• Members of Parliament, religious and/or traditional leaders, goodwill ambassadors, artists, business people, sports stars, etc.
Stimulate strategic stakeholders to use MICS findings
• Plan ahead
• Determine who should receive documents
• Plan on how materials will reach key audiences
• Estimate costs for distribution
• Identify “point people” within organizations
• Take advantage of conferences and workshops for distribution
• Include cover letter or label for contact for survey-related inquiries
• Keep records on how and to whom reports were sent, including individual requests
Effective distribution strategy
• Shifts in resource allocations
• Reordering of program priorities
• Identification of new problem areas
• Revision of program components
• Projection of new program targets
• Discussion in the media
• Statements by officials
• Pressure by advocacy/lobbying groups
How will you know if your work and investments have paid off?
• Electronic feedback
• Written questionnaires accompanying materials (with pre-addressed envelope)
• Group feedback after presentations
How to evaluate your dissemination work (usefulness of content, clarity, readability, use of data, best
format/channel, suggestions for improvement)?
*Call to set up meeting time. Offer to fax/email questions in advance. Call and confirm just prior to interview. Take samples along. Leave goodies behind!
• Face-to-face individual or small groups interviews*
• Brief telephone interviews*