The word communication is derived from the word ‘communicare’ which means TO SHARE. Therefore, communication may be defined as an exchange of facts, ideas, opinions or emotions to create mutual understanding. Communication is generally understood as spoken or written words. But in reality it is more than that. It is the sum-total of directly or indirectly, consciously or unconsciously, transmitted words, attitude, gesture, action or feelings.

MEANING

IMPORTANCE

Act as a basis of Co-Ordination and Co-Operation

Act as a basis of Decision Making

Helps in Motivational Process Establish Effective Leadership

Increase Managerial Efficiency

On The Basis Of Relationship :

FORMAL COMMUNICATION INFORMAL COMMUNICATION

On The Basis Of Direction :

BOSS EMPLOYEE

VERTICAL COMMUNICATION HORIZONTAL COMMUNICATION

PURCHASE MANAGER

DIAGONAL COMMUNICATION

FACTORY MNAGER

PRODUCTION MANAGER

PURCHASE MANAGER

On The Basis Of Means Used :

ORAL COMMUNICATION WRITTEN COMMUNICATION

PROCESS OF COMMUNICATION

SENDER

HI ! RAHULMETTING TODAT AT

5:00 P.M.

RECEIVER

OK !!

Sometimes the message sent by sender does not reach the receiver in the same manner as expected by the sender. This filtration, misrepresentation of communication may cause misunderstanding. Therefore it is for a manager to identify these barriers and take measures to overcome these.

SEMANTIC BARRIERS :

Sometimes the same word or same sentence can be understood differently by different people in the organization which means difference in the understanding levels of employees.These barriers could be caused by :

1. Badly Expressed Message2. Symbols With Different Meaning3. Faulty Translation4. Unclarified Assumptions5. Technical Jargon6. Body Language And Gesture

PSYCHOLOGICAL BARRIERS :

Emotional or psychological factors also act as barriers to effective communication. The state of mind has great influence over the information and its reflection. As a frightened person may not communicate properly similarly an angry person may not receive the communication effectivelyThese barriers could be caused by :

1. Premature Evaluation 2. Lack Of Attention 3. Loss by Transmission And Poor Retention4. Distrust

ORGANISATIONAL BARRIERS :

Factors related to organization structure, authority relationship, rules, regulations may act as barrier to effective communication.

These barriers could be caused by :

1. Organizational Policy2. Rules And Regulation3. Status Difference4. Complex Organization5. Organizational Facilities

PERSONAL BARRIERS :

Certain personal factors of sender and receiver may influence the free flow of information.

These barriers could be caused by :

1. Lack Of Confidence2. Lack Of Incentives3. Fear Of Authority

Open Mind Consult Other Before Communicating

Follow Up

Proper Feedback

Communication For The Present As Well As For Future

Use Of Proper Language

Communication According To The Need Of Receiver

Completeness Of Message

Good Listener

Clarify Idea Before Communication

EFFECTIVE COMMUNICATION