Communication

Passing of information, exchange of ideas between a sender and a receiver

Communication Process

The person or organization that has information to share with another person or group of people

Encoding

The process of selecting words, symbols, pictures and the like to

represent the message that will be delivered to the receivers is called

Encoding. It involves putting thoughts, ideas or information into

symbolic form

is the meaning that the source

hopes to convey

The Channel is the method by which the communication travels from the source/sender to the receiver

CHANNEL OF COMMUNICTAION

Decoding

Process of transformation the senders message back into act.

Receiver

Individual or Groups with whom the sender shares information or

thoughts

RESPONSE

The receivers set of reactions after seeing, hearing

or reading the message

The part of receiver’s response that is

communicated back to the sender

noise

Unplanned Factors that distort or interfere the message reception

Marketing CommunicationProcess

Company

Promotional Mix

Media

Target AudienceInterpret

ation

Consumer

Source

encoding

channel

decoding

receiver

Feed Back- Market Research

Response-sales