Post on 15-May-2015
description
Communicating Behaviour
using mental models in a website redesign
Chris Marmo@kurisu
Marius FoleyReuben Stanton@absent
Jeremy Yuille@overlobe
1. An overview of the ABC Pool redesign
2. What a mental model is and how we made ours
3. Group Activity
Tonight...
Eight one-on-one user interviewscurrent users and those who had never seen Pool
Twelve interviews with ABC staffinterns to the managing director
Eight usability tests4 before, 4 during
A workshop with media studentsIdentified as a key target group
+73 Survey responses
We conducted...
Enter the Mental Model
http://www.flickr.com/photos/karla_k/2776839587/
"Mental models give you a deep understanding of people's motivations and thought processes, along with the emotional and philosophical landscape in which they are operating."
why use a mental model?
"To create a mental model you talk to people about what they're doing, look for patterns, and organize those patterns from the bottom up into a model."
how do you make one?
produce something
make stuff
remix stuff
Make something
new
display my work
collaborate on a project
collaborate on a project
share ideas
make a project
host a conversatio
n
Make a project
curate submissions
Find people to work with
Tell a story
create an archive
belong to a media community
put my stuff in the pool
Upload content
contribute to a
program
belong to a community
belong to a community
feedback on work
receive feedback on
my work and ideas
comment on someone
else's work and ideas
look at stuff
browse a project
look at other people's
work
Access the ABC
archives
see what's on the front
page
find something
I'm interested in
watch or listen to content
fill timedownload interesting
work
find stuff I'm
interested in
know when people look at my work
get to know people
describe myself to
others
look at other people's profiles
get to know the people behind the
work
develop as a professional
build a reputation
learn how to make my work better
mentor emerging
media creators
see what's happening
see what's cool
find out about new
submissions
gather interesting stuff
flag stuff as interesting
rate content
link to my work from elsewhere
classify my content
classify someone
else's content
bookmark things to
come back for
share stuff
share other people's
work
share my work
be a part of the ABC
get my stuff on the ABC
get my work on the ABC
extend the reach of the
ABC
access skills & capacity outside the
ABC
create new ways to
connect to audiences
connect through
other media
follow up after a radio
program
classify stuff
Model It
thanks!
chris.marmo@gmail.com@kurisu
jeremy.yuille@rmit.edu.au@overlobe
http://pool.acid.net.au