Common Starting Points (CSPs)Titik Tolak Umum

What is CSPs?

An orchestration of company’s communications policies from within the ‘corporate strategy – corporate identity – corporate image triangle’

Strategi

Identiti Imej

What is CSP for?

Ensure that corporate and business units are aligned and are working in tandem

Aligning business functions and employees with corporate values and objectives

Who is it for?

UPSTREAM

DOWNSTREAM

How?

Strategi

Identiti Imej

CSP

Komunikasi Pengurusan

Komunikasikeorhanisasian

KomunikasiPemasaran

What are forms of CSPs?

Organisational Mission Statement Organisational Vision Statement Organisational Goals Organisational Objectives

Why do organisations practice CSPs?