COMMERCIAL STRATEGY IN MODERN PRACTICE

MANAGEMENT.

WHAT IS YOUR COMMERCIAL STRATEGY?

How will you achieve it?

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Growth

Growth

LONG TERM COMMERCIAL STRATEGY

• To Succeed

• To Grow

• To Gain More Market Share

• To Retain Patients

• To Encourage Referral

• To Capture New Patients

What About

• Growing The Available Market

• Increasing Profession Efficacy Acceptance

• Increasing Profession Perception

These are concepts you need to think

aboutThese are concepts that may have a huge effect

on your business moving forward

Your Future Lies In Your Existing Patients

Your existing Patients hold the key to your business’s financial health

Patient Retention & Patient Referral Strategies Are The Cheapest Manner

Available To Solidify And Increase Your Market Share

These Strategies Will Also Grow The Available Market Through Increase Of

Efficacy Perception

HOW DO YOU PLAN TO ACHIEVE YOUR LONG

TERM STRATEGY ?All strategic planning goals will only be tactically deployed as

well as the tools used to deploy them will allow

All Strategies Need Planning & Tools For Tactical

DeploymentAvailable Tools For Effective Practice Management

Proper Practice Management Is Key To On-going Success

1. Customer Relationship Management

2. Targeted And Well Defined Direct Mail

3. Patient Journey Management

4. Patient Engagement Strategies

5. Auditing And Test Verification

CRM

A Proper Customer Relationship Manager allows you to gather on-going intelligence in relation to your Patients and their families that can be used to engage them at an emotional level

CRM

A well kept CRM system will allow you to undertake imaginative, targeted and well defined mail marketing around not only your Campaigns but also your Patient journey.

CRM

A well kept CRM system will allow you to keep your Patient engaged for the long term encouraging not only Patient Retention but also Customer referral

Patient Engagement Tools

The number of Patient engagement tools designed for our profession are increasing everyday. Before you move forward with any of these tools, cover all your basics. Then move forward knowing that you are building on a strong foundation.

The basics

Is your practice clean, tidy, well decorated, comfortable for your Patients?

If you utilise displays or provided POS, are they well displayed, are they clean, when was the last time you changed them?

Is your practice and its staff welcoming?

Simply Put;

Do You Leverage Your Practice ?

Do you ensure that your practice environs sell you and add to the Patient

experience ?

Your Web Presence

• Is it a modern website?

• Has it been re-designed in the last year?

• Is it clean, clear, media rich with a regularly updated news section?

Be Innovative

Think Strategically

Manage Your Practice

Manage Your Patients

Engage Your Patients On An

Emotional Level

Thrive