Post on 13-May-2018
COURSE: BUS 478 D200 (Wed.) INSTRUCTOR: Jerry SheppardTITLE: Strategy Office: WMC 4387SEMESTER: Fall 2018 (1181) Hours: Mon. 12:40 – 1:20 CLASSROOM: WMC 3510 Wed. 12:40 – 1:20 WEBSITE: http://www.sfu.ca/ Phone: 778-782-4918
~sheppard/478index.html E-mail: sheppard@sfu.ca
Pre-requisites: Bus 207, 312, 343, 360, and either Bus 374 or 381, and 90 credit hours.
Objectives 1. Develop a capacity to think strategically about a
firm, its business position, how it can gain a competitive advantage.
2. Conduct strategic analyses for a variety of industries, organizations and situations so as to develop a strong grasp of the competitive challenges of a global environment.
3. Become acquainted with the managerial tasks associated with strategy formulation, and the actions managers can take to promote competent implementation.
4. Integrate knowledge from other courses to see how parts of the business puzzle fit together and why different parts of a firm need to be managed in harmony.
Required TextbookHitt, Ireland & Hoskisson, Strategic Management, Competiveness & Globalization, Concepts 11th or 12th ed. Cengage. ISBN: 978-1305502208 or 9781285425184 respectively
GradesIndividual written case analysis . . . . . . . 28%Midterm . . . . . . . . . . . . . . . . . . . . . . . . . . 28%Participation . . . . . . . . . . . . . . . . . . . . . . 12%Individual contribution to group . . . . . . . 5%Group written case Synopsis . . . . . . . . . 5%Group written case analysis . . . . . . . . . . 10%Group presentation . . . . . . . . . . . . . . . . . 12%
Class participationPositive contribution to class discussion is an integral part of the course; coming to class is not enough! Attendance accounts for some of this and contribution to discussion accounts for a major part. The best way to contribute is to be prepared by reading the material in advance and saying something in class. Keep in mind that your contri-bution will be evaluated for quality.
Individual Analysis The Individual company strategic analysis is on a company called SeQuential (the case provided is only intended as an introduction). You will need to update the information on the firm and its industry as best you can. Your analysis should use the doc. file linked to “Blank Analysis Template” available on the Bus. 478 Web page.
Group project and presentationYou will form into groups of five by the 3rd class. Groups should have folks who have a range of skills, and can work well together.
You will be evaluating others in the group. The average grade for the group is to be 3.1. If you choose not to fill out a grade form, all group members will receive a 3.15.
Your group will write a 5-8 page synopsis of a company of your choice. It will cover the firm’s history, environment, current state and main strategic challenges. At the end of the term your group will present a 35-minute analysis of this firm. The group will then have two days to complete a written analysis of the firm.
Revised, December 16, 2017 Page 1
Session breakdownMost sessions will include a short lecture on critical chapter points, some strategy based exercise and a case (a 20%, 40% 40% split, respectively). Lecture material, taken from the concepts chapters, is available online in Power Point (an ‘Essentials’ version that I go through in class, and a full version, with audio) at my convenient website: http://www.sfu.ca/~sheppard/478index.html
Ethical ConsiderationsYou are expected to do your own work on the individual assignments. Failure to do so, or plagiarism, or insufficient citation could result in a zero for the assignment.
Course CoverageResponsibility for discussion of case analyses and exercises is the students; the instructor’s role is to facilitate. This is where the majority of the class participation mark is derived. .
Revised, December 16, 2017 Page 2
Date Topic Detail and Cases Read Due
Bas
ics
Jan. 03 Strategic Management, Performance & Cases Ch. 1, Case Ppt. Performance Ppt.
Jan. 10 External & Internal Environment, Insourcing, IMI Case, & Double-In-Class Practice, Part 1
Ch. 2 & 3, IMI Case, Insourcing,
Double-Practice 1,
Jan. 17Bus. & Corp Level StrategyIn-Class Exercise, & Toms
Ch. 4 & 6, In-Class Exercise,
Toms Case
GroupList
Jan. 24International / Cooperative Strategy,Kaskazi A, Kaskazi B
Ch. 8 & 9Kaskazi A & B
Jan. 31 Dynamics, Restructuring, Double-In-Class Practice, Part 2, & Chapter Review
Ch. 5 & 7,Double-Practice 2
Case Synopsis
App
licat
ions
Feb. 07 Midterm
Feb. 14 Reading Break
Feb. 21 Corp. Governance, Juwi Ch. 10, Juwi
Feb. 28Organization Structure / Control & LeadershipVan Halen & The BP Deepwater Horizon Case
Ch. 11 & 12, Van Halen,
BP Deepwater
Mar. 07 Individual analysis: SeQuential Biofuel SeQuential Biofuel Individual Analysis
Mar. 14Strategic Entrepreneurship& Corning Case
Ch. 13,Corning
Ends
Mar. 21 Case Presentations ( Written analysis due Mar. 23 )
Mar. 28 Case Presentations ( Written analysis due Mar. 30 )
Apr. 04 Case Presentations ( Written analysis due Apr. 06 )
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Bus 478 Group SelectionCOURSE: BUS 478-3 INSTRUCTOR: Dr. J. SheppardTITLE: Strategy Office: WMX 4387NOTES: http://www.sfu.ca/~sheppard/index.html Phone: 778-782-4918
E-mail: sheppard@sfu.ca
GROUP MEMBERS:
Name Student ID # Title Concentration
CEO
COO
CMO
CFO
CHR
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Bus 478 Group EvaluationGroup _________________________
Grades range from 0.0 - 4.4.
Fill in only the column that applies to your group Comments
Title 4 Person Group
5 Person Group
6 Person Group
CEO:
COO:
CMO:
CFO:
CHR:
CIO:
Total: 12.4 15.5 18.6
Revised, December 16, 2017 Page 3
Analysis Outline
Section of report Grade range is 0.0-4.4 Form Content
Mission, Objectives, Goals, stakeholders
Updated Information Current Mission Goals & Objectives Stakeholders
If case info. needs updating, update it and bring the audience/reader up to speed.
Provide the firm’s current Mission & Goals. Who’re the stakeholders & what do they want?
General and Industry Environment
Macro Environment (Demographics, Economy, etc.)
Industry Environment (Porter’s 5) Competitors (top 3 or so) What are the industry dynamics
Clearly outline these elements. Industry dynamics include the likelihood of
competitor attach and response and the form these attacks and responses are likely to take given conditions in the environment
Resources and Capabilities / Core Competencies
Resources (Tangible / Intangible) Capabilities (by Functional Area) Core Competencies (VIRO) Performance
Details will be needed (e.g. you should say “Their physical plant is the most modern and efficient in the industry and it allows them to….” rather than simply listing “physical Plant” under a list of tangible resources).
Business, Corp. and International Strategies
Business Level Strategy Corporate Level Strategy International Strategy Cooperative Strategy
Tell me what is their:־ Generic Bus. level strategy is (Cost
Leadership, Diff, Focus, etc.)־ Corp. level strategy (Conglomerate, Vert.
Integration Single bus., etc.)־ International Strategy (Global,
Transnational, Multidomestic).־ Any Joint Ventures, etc.
Synthesis
Firm Strengths & Weaknesses Enviro. Opportunities & Threats SWOT Matrix Does the strategy fit the SWOT
Summarize not only the strengths & weaknesses / opportunities & threats but relate them to each other – how does all that you’ve said so far fit together.
Selecting a Course of Action
Possible Alternatives Criteria by which you will
evaluate Alternatives Evaluation of Alternatives Recommendation
Generate possible alternatives. Evaluate possible courses of action given
mission, SWOT and strategy. Evaluation (Apply the criteria) Recommend (This is a must)
Implementation
Describe Action Plan for implementation
Discuss the logic of Action Plan Are any new organizational
structure or controls needed Criteria to evaluate change success.
Logical & appropriate Action Plan for imple-menting your recommendations (1st this, then)
Review any new organizational structure or controls needed
Criteria by which you will evaluate whether the change was successful.
Average
Analysis Outline
Revised, December 16, 2017 Page 4
The written version should be no more than 20 pages, including cover and citations, no table of contents or exec summary needed, no less than 11 pt, double space, and no less than 1-inch margins. Mix the tables and figures into the text as they are mentioned in the paper.
INTRODUCTIONBackground in Brief The Organization Today
MISSION, GOALS & STAKEHOLDERSMissionGoals and Objectives
1. …2. …
Stakeholders1. …2. …
EXTERNAL ANALYSISGeneral Environment
1. …2. …
Industry Environment1. …2. …
Competitor Analysis1. …2. …
Analysis of Dynamics of External Forces1. …2. …
INTERNAL ANALYSISResources
Tangible1. …2. …
Intangible1. …2. …
Capabilities1. …2. …
Core Competencies1. …2. …3. Three is plenty
Performance1. …2. …
STRATEGYBusiness Level StrategyCorporate Level Strategy
International StrategyCooperative Strategies
SYNTHESISStrengths
1. …2. …
Weaknesses 1. …2. …
Opportunities 1. …2. …
Threats 1. …2. …
SWOT Matrix!SWOT fit with strategy
SELECTING A COURSE OF ACTIONAlternatives
1. …2. …3. …
Criteria for Evaluation 1. … 2. … 3. …
Evaluation Matrix of Criteria to Alternatives
Recommendation Short term Long Term
IMPLEMENTATIONAction Plan Described
1. … 2. …
Rationale for Action Plan New Structure & Control Systems needed Criteria to Evaluate Implementation Success
STUDENT INPUT FOR CLASS Name ________________________
Revised, December 16, 2017 Page 5
PARTICIPATION GRADE (Due last Class) Student # ________________________
General attendance A+ A A- B+ B B- C+ C C- D F(Missed Classes) Comments: ___________________
_______________________________________________________________________________
On-time attendance A+ A A- B+ B B- C+ C C- D F(Late Classes) Comments: ___________________
_______________________________________________________________________________
Minutes of Sleep or A+ A A- B+ B B- C+ C C- D FNewspaper Reading Comments: __________________
in Class __________________________________________________________________
Contribution Quantity A+ A A- B+ B B- C+ C C- D F Comments: ___________________
_______________________________________________________________________________
_______________________________________________________________________________
Contribution Quality A+ A A- B+ B B- C+ C C- D F Comments: ___________________
_______________________________________________________________________________
_______________________________________________________________________________
Other (Specify) A+ A A- B+ B B- C+ C C- D F Comments: __________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Other (Specify) A+ A A- B+ B B- C+ C C- D F Comments: __________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Revised, December 16, 2017 Page 6