COMM 202Tutorial 1: Introduction & LinkedIn

T21 & T28Ali jatoi

AGENDA For today

Who am I?Course

Expectations LINKEDIN ACTION ITEMS

*Warning: I will be talking about myself a lot

HelloMy name is Ali

1. Relator2. Responsibility3. Intellection4. Futuristic5. Deliberative

My Strengths

1. Hyper-Rational2. Hyper-Achiever3. Controller4. Stickler5. Avoider

My Saboteurs

So how did I get here?

The story so farYear 1 Year 2 Year 3 Year 4

So what’s next for me?

I want to get to know you!

Follow the link and pick a time slot that works for you!

tinyurl.com/chatwithali

We can talk about this course, life in general, or anything we have in common!

Sign up for a 10-minute 1-on-1 with me!

Boring Stuff (kidding)• Choosing an option• Case Competitions• Accounting Recruit• JDC West• The Capital Markets• Being a residence advisor

Things we can talk about

Not so boring stuff• How to become a 202 TA • Best brunch spots in vancouver• Rain or Shine Ice Cream flavors• TV (GoT, Grey’s Anatomy)• Music (I like everything)• Country swing dancing

Course ExpectationsI’m done talking about myself.

What have you heard about this course?

What is this course all about?

An important part of this course10% of your grade is Professionalism!

In-ClassandEmailEtiquette

Arrivingontime

Beingpresent

Notusingtechnology

Weekly assignments

Each tutorial you will prepare one assignment

Each assignment is worth ~2% for a total of 15% in the course

Assignments will be collected in the first 5 minutes of class. All assignments handed in late will receive a grade of zero!

Student advisory committee

Email: comm202@sauder.ubc.ca by January 20th at 11:59PM with your tutorial section, TA’s name, a bit about yourself and why you are interested in being a committee member and/or if you would

be interested in leading the group w/ a TA mentor

Contact informationAli Jatoicomm202.5@sauder.ubc.cainclude your tutorial section and student number!

General/Administrative QuestionsCOMM202@sauder.ubc.ca

Office Hourssign up on COOL. search “202”. find date and RSVP

Moving on to

Linkedin

Linkedin Vs. Written Documents

• Tailored to your personal

brand

• Social and conversational

• More flexibility and creativity

• Formal

• Company-specific

• Very direct ask and intention

LinkedIn Written Documents

TIPS AND TRICKS Before we start• Turn off notifications when making small changes

• Don’t mark a connection as “I DON’T KNOW”

• You don’t need Premium: do a secret search!

Elements of a

Linkedin Profile

Professional Headshot

Attention-Grabbing Headline

Complete Experiences

Connections, Contact Info, Customized URL

Interesting summary showcasing personality!

1

2

3

4

5

1

2

3

4

5

All-StarStatus

1. A professional Headshot• Should be reasonably close up –

roughly from your shoulders up

• Has a professional background

• Should be of you smiling and taken straight-on

2. The catchy headline• This is your personal brand – your hook on LinkedIn!• Keep it short and sweet• About what you do and/or who you are

3. professional Experience

Include all roles in reverse chronological order

Use Accomplishment Statements

Show examples of your work i.e. videos, awards, presentations

Be concise – get to the point!

3. professional Experience

3. summaryEducation

CharacterTraitsorPassions

PersonalFactsorAccomplishments

Aspirationsforthefuture

Calltoaction:Invitationtoconnectorcontactinfo

3. Summary Example

3. Summary Example #2

Create your communityCompanies• Followcompaniesyouwanttostayuptodatewithand/orapplyfor

Influencers• Followyouridols!Youwillbealigningyouridentitywiththeirbrand.

Groups• Followindustriesandjoingroupsthatalignwithyourinterestareas.

Connecting on linkedin1. Send request AFTER

meeting them in person

2. Personalize your contact request

3. Be brief and memorable

Too generic

Too casual

Personal and

professional

ONE LAST THING

Action items

1. Sign up for a coffee chat with me

2. Remember to go to lecture next week

3. Interview Stream due Sunday jan. 22!• Find instructions on the blog!

4. Have a great week!