Coming of Age Online

@NikkiSunstrum

#PROFS 11/10/14

@NikkiSunstrum

@UMich Director of Social Media

Former State of Michigan @MIGovSM Coordinator

B.S. in PoliSci & M.A. in Ed

Skilled in making dull things interesting

Master manipulator of content & small children

Former Elected official

Throws parades for fun

What doI do?

#UMSocial

93,500+ Followers @UMich

628,529 Followers /universityofmichigan

45,357 Followers @UofMichigan

17,0424 Followers /uofmichigan

3000+ Followers @UofMichigan

7,051 Followers @UMich

55,943 Followers /universityofmichiganLinkedin EDU 269,197

6,556 Followers +universityofmichigan

Most influential college in social media

Most engaged college in social media

Most influential on Facebook

Most influential on Instagram

Most influential on Twitter

Most influential on Linkedin

University to use Snapchat

#11

#3

#2

#5

#2

#5

How we stack up

Here’s why I do it

Social Media is NOT new

Not everyone needs it

Eventually it will be seamless

It’s about providing additional value

How @UMichStudents use social

“Because somebody grows up being a social

media native, it doesn’t make them an expert

in using social media at work, that’s like

saying, ‘I grew up with a fax machine, so that

makes me an expert in business.’”

- William Ward, professor of social media at

Syracuse University’s S.I. Newhouse School

of Public Communications

We are the 1st generation to never know life without the internet

We are the largest generation since the baby boomers

We are about to take over as the majority of the workforce

“In plain English, I'm asking [the FCC] to

recognize that for most Americans, the internet

has become an essential part of everyday

communication and everyday life.”

- President Obama, November 11th 2014

Lazy Entitled

Self-obsessed

Narcissists

Connected

Multi-taskers

Tech Savvy

RecognitionFlexibility

Instant gratification

Balance

Transparency

Advancement

The girls on the page came

from “all across the board,”

Lowe says. “Every race,

religion, social, and financial

status in the town … if she

was a teenager with a

phone, she was on there.”

Three High School students face felony charges for their

alleged involvement in a photo that went viral last month.

The two teens depicted in the photograph face gross

indecency charges, another accused of taking the picture

faces possession of child sexually abusive material.

The students are 16 years old.

Who are you online?

90%+ of employers will Google you

Twitter is NOT the water cooler

Grammar matters outside the

classroom

Bathroom mirror selfies are not

good LinkedIn photos

Share information with a purpose

Network strategically

Privacy settings are your friend

Who do you want to be?

Your digital footprint will last a

lifetime

The Library of Congress has been

cataloging every tweet since 2010

Social Media can get you fired

Differentiate between personal and

professional

Be consistent

SOCIALMEDIA.UMICH.EDU

@NIKKISUNSTRUM/NIKKI.SUNSTRUM

QUESTIONS?