Columbia University TrusteesCommittee on Alumni Relations and Development

Chris McGarryJune 14th, 2013

Leveraging Entrepreneurship Programming in Alumni Relations and Development Strategies

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Alumni Relations, Development &Entrepreneurship Programming

Leveraging Entrepreneurship Programming in Alumni Relations and

Development Strategies

Chris McGarryMajor Gift Officer Columbia Engineering

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Alumni Relations, Development &Entrepreneurship Programming

Leveraging Entrepreneurship Programming in Alumni Relations and

Development Strategies

Substantive

Engagement

4

Substantive EngagementFrequencyAlignment

Emotional Connection

Alumni Relations, Development &Substantive Engagement

5

More Likely ToBe Positively Infectious,

Give Time, Talent, Treasure,Give More Generously

Substantive EngagementBenefit

Alumnus

6

Easier toGrow Relationship,Discover Passions,

Make the Ask

Substantive EngagementBenefit

Alumni Relations & Development Officer

7

Those are the Benefits,What are the Costs?

Leveraging Entrepreneurship Programming in Alumni Relations and

Development Strategies

Substantive

Engagement

8

Those are the Benefits,What are the Costs?

Leveraging Entrepreneurship Programming in Alumni Relations and

Development Strategies

9

Entrepreneurship Programs as Sustentative Engagement

Cost = Program with Substance

AspiringEntrepreneur

Business-SavvyAlumnus

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Entrepreneurship ProgrammingWith Substance

AspiringEntrepreneur

Business-SavvyAlumnus

Helping the Individual+

Growing Capabilities

11

Entrepreneurship ProgrammingSubstantive Engagement

- Events -- Judging Competitions -

- Speaking Opportunities -- Mentorship - - Internships -

- Board Appointments -

Level of Engagement

Low

High

AspiringEntrepreneur

Business-SavvyAlumnus

Richard Witten & Columbia Entrepreneurship

Seeks to encourage and accelerate a culture of entrepreneurship at Columbia

Engaging talent and resources across the University for the benefit of student, faculty and alumni entrepreneurs.

Harnessing the expertise in our schools and in the alumni communityto help launch Columbia-born businesses and

make it easier for the Columbia entrepreneur to succeed.

Entrepreneurship ProgrammingSubstantive Engagement

AspiringEntrepreneur

Business-SavvyAlumnus

Helping the Individual+

Growing Capabilities

- Events -- Judging Competitions -

- Speaking Opportunities -- Mentorship - - Internships -

- Board Appointments -

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AlumniKeynote

Young EntrepreneursPitch Alumni Attendees

Young EntrepreneursTechnology Demos

Substantive EngagementEntrepreneurship Night Events

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Substantive EngagementEntrepreneurship Night Events

TrusteesBill and Ben

Zynga VP GamesSteve Chaing

Young EntrepreneursPitch Alumni Attendees

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Substantive EngagementEntrepreneurship Competitions

Student Competitors

Alumni Judges

17

Substantive EngagementNew Venture Mentorship

50+ business-savvy, seasoned alumni volunteer mentors

Frequently engaged, about two hours a month

Intellectually engaged, sharing relevant expertise

Emotionally hooked, enjoying thesatisfaction and reward of makinga real difference in the lives ofyoung entrepreneurs

Chris

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Substantive EngagementEntrepreneurship Advisory Board

10 members

NYC, Bay Area, Boston

Conference calls every other month

Host events, mentor,network on behalfof young entrepreneurs

Opinion makers

19

Thank You

Alumni Relations, Development &Entrepreneurship Programming