Colors of BrandsDhananjay S

 The science of colors

 colors can have an impact on our body and mind

The science of colors has been used by market researchers to determine how best to apply this knowledge to influence customer's perceptions of businesses.

The power of colors stimulates our nervous system and evokes emotional states.

 The colors of our environment travells through our eyes to our brain causing various hormonal releases

The Meaning of Colors and Your Business

The meaning of colors varies depending on one's culture, race, gender, and even age.

 For instance, white is often associated with weddings in North America and evokes the feeling of innocence. In Eastern cultures, white signifies death. An exporter of white wedding gowns to China would go broke in no time.

Colors can be combined to signify meaning to a culture

In the western world, green and red are associated with Christmas,

while black and orange represent Halloween.

 large brand name companies are associated with their corporate colors

IBM- Big Blue signifies stability and conservatism

UPS- Brown symbolizes longevity and reliability

A color can be connected to a product like Tide;

in the bold orange box, evoking the feeling of vibrance.

White

White: Pure. Clean. Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession.

Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image.

 Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand

Red:.

 Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers.

YellowYellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling.

Green

Natural. Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go.

Purple:

 Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business.

Blue

 Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty.

Color and Gender

What Colors Appeal to Men?

The favorite colors of men and women do differ. Some of these differences in favorite colors may be attributed to cultural use of color and conditioning.

Blue

Blue is a favorite color of both men and women of all ages.

Men have a much stronger preference for blue than women. 

association with authority figures, intelligence, and stability.

Green

 is cool, restful, and signifies growth, renewal, health, and environment as well as balance and stability.

While women favor cool, soft colors, men prefer brighter shades although they still show a preference for cool colors such as blue and green.

Black

Men favor the color black only slightly more than women. A strong preference for conservative colors such as blue and black may also reflect social and cultural norms

where women wear the brighter, more varied colors while men's attire is traditionally less colorful.

Colors Men Don't Like

Purple stands out as a feminine color because it is chosen almost exclusively by women as a favorite color and is strongly disliked by men

Pink has such strong negative associations for men that some uses of the color may be considered insulting to men.

Choosing Colors for Men

Male Top 3 Favorite Colors: Blue, Green, Black (2 cool and one neutral color)

Male Top 3 Least Favorite Colors: Brown, Orange, Purple (neutral, warm, mixed colors)

Among favorite colors, preferences for green decrease with age (all genders).

Among least favorite colors (all genders), dislike of brown and purple decreases with age while dislike of orange increases with age.

What are the Favorite Colors of Women?

Blue

Blue is a favorite color of both men and women of all ages. While men have a stronger preference for blue than women, it's still a top choice. It may be the calming effect of the color

that makes it a popular color for both men and women.

Green

Mother Nature is green and she's a female. A favored color of both men and women, the color green is cool, restful, and signifies growth, renewal, health, and environment.

According to a 1964 Color and Gender study, women favored blue-green more than men.

This same study found that "76% of women preferred cool colors." and turquoise is a mix of the two cool colors of blue and green.

Purple stands out as a feminine color because it is chosen almost exclusively by women as a favorite color and is strongly disliked by men. Traditionally associated with royalty,the color purple is also spirtual, romantic, and mysterious.

Most people still think of pink as a feminine, delicate color, the color for little girls. Does that mean women prefer pink? Not necessarily.The color pink and women is likely more of a cultural association than a strong preference.

However, this cultural association could mean that pink is not the ideal color for targeting men.

A more grown-up and cooler version of the pink of baby girls and the lighter side of purple, the color lavender is associated with genteel ladies and can evoke feelings of nostalgia or romance for women. A 1990 study found that between bright and soft colors, women prefer soft colors which could include soft shades of pink, lavender, and other pastels.

Choosing Colors for Women

Female Top 3 Favorite Colors: Blue, Purple, Green (all cool colors)

Female Top 3 Least Favorite Colors: Orange, Brown, Gray (warm and neutral colors)

Among favorite colors, preferences for green decrease with age (all genders).

Among favorite colors, preferences for purple increase with age (all genders)

Among least favorite colors (all genders), dislike of orange increases with age.