COLOR PALETTE

The Analogue palette is comprised of perennial neutrals, accented with nostalgic “sport” color combinations.

These timeless hues channel a simple sensibility, with deep roots in the ballpark and on the court.

TENNIS - KEY COLORS

Clubhouse neutrals like safari beige are offset with ironic accents of juniper green and Hermès orange. For a

crisp interpretation, stick to clean combinations of pale gold, white and avocado.

TENNIS - MOOD

A romantic and refined interpretation of tennis surfaces, integrating polished wooden accents and materials that

evoke a simple sophistication. Courtside codes are resurrected, shining a spotlight on a modern-day etiquette

with a traditional twist.

TENNIS - LIFESTYLE

1. Lacoste x 10 Corso Como collaborate on remake of the iconic crocodile logo. 2. The Wandering Eye –

Wimbledon Edition, shot by Gordon von Steiner, highlights street style at this years’ Grand Slam Tournament.

3. The Burj Al Arab Hotel in Dubai features a helipad turned grass tennis court. 4. Lacoste teams up with a list

of influential retailers for a collection inspired by label founder René Lacoste. 5. Tennis star Maria Sharapova

celebrated her new deal with Evian by trading in her tennis skirt for Evian’s “Babies on the Inside” T-shirt.

TENNIS - WELLBEING

1. Citizen signed Kim Clijsters, US Open tennis champion, as its ambassador for the Citizen Eco Drive

Signature Collection. 2. Led by Billie Jean King, GreenSlam educates youth in the eco-sports movement. 3. The

US Open is now 100% wind-powered and recycled; all trashcans have recycling bins. 4. Want Organic™ for

J.Crew Mirabel Day Roll Bag is 100% certified organic Turkish cotton and sustainable produced leather from

Norway. 5. Ethical footwear company, VEJA , features refined color combinations for their S/S 10 collection of

vegan sneakers.

TENNIS - MATERIALS

1. Spinair is Kurabo's 100% hollow yarn is light, fluffy and quick-drying. 2. 100% Supima® TransDRY cotton is a

natural alternative that wicks moisture and reduces unwanted effects like clinging when wet. 3.TENCEL®-poly

blend has a luxe hand with high absorption and anti-bacterial properties. 4. Vegetable-tanned leathers complete

the Analogue look. 5. In2green recycled cotton canvas for bags 6. TENCEL®/cotton blend yarn-dyes for wovens

tops and bottoms. 7. Riri Décor zip has plastic teeth and metal pull; offered in shades of heather grey.

TENNIS - LOOK 1

Court dress with racerback detail and dropped waist / Double-breasted covered button placket / Woven pleated

skirt / Translucent plastic visor / Gum sole Bensimon-style sneakers with contrasted laces / Leather or suede

satchel in a warm neutral

TENNIS - LOOK 2

Cropped polo with retro accents / Slightly blouson sleeves / Mesh knit lightweight cardigan / Versatile skort with

scallop trim on pockets / Elastic belt with plastic buckle / Racket bag with detachable ball case and woven

straps / Ankle-high striped socks with pompom detail

TENNIS - PRINTS & GRAPHICS

Abstract rackets and balls / Deconstructed argyle patterns / Twisted net and fence repeats / Poster-style artwork

and wheatpaste effect

BASEBALL - KEY COLORS

Traditional stadium colors are paired with Hermès orange and Yves Klein blue. Varsity blues stand strong

combined with dove grey and black.

BASEBALL - MOOD

As softball gains more mainstream attention, athletes rise to the occasion, channeling an inner strength that is

both fierce and feminine. The field is filled with an intoxicating energy, a mixture of raw power and cat-like

precision. Textures are worn and rugged, integrating sentimental accents and elements.

BASEBALL - LIFESTYLE

1. Nike Sportswear hosted its first ever Stickball tournament and block party with music provided by Q-Tip. 2. In

collaboration with filmmaker Spike Lee, Absolut unveils the limited edition ABSOLUT Brooklyn. 3. Alyssa

Milano’s clothing line fandalia features women’s hoodies, tees and warm-up jackets embroidered with MLB

logos. 4. The Hermès heirloom-worthy custom-made baseball glove includes an embossed Hermès logo. 5.

Andrew Kim’s Eco Coke Bottle is a sleek, earth-friendly concept made with the future of bottling soda in mind.

BASEBALL - WELLBEING

1. 5th and OCEAN’s, Think Green And Love Your Team features MLB logos and slogans promoting green

initiatives. 2. 2 tbsp of Beveri Organic Golden Flaxseed daily is an excellent source of ALA Omega-3. 3. The

Global EcoLearn Project creates customized wooden baseball bats from the wood cut from the Wilbraham &

Monson Academy campus for forest management purposes. 4. Salts is an Etsy crafter who offers handmade

organic cotton hoodies. 5. The stainless steel Roho bottle by Thermos® is aluminum- and BPA-free.

BASEBALL - MATERIALS

1. Schoeller's Energear™, a fabric made with a specially formulated mineral matrix, reflects the body’s Far

Infrared Rays (FIRs) back to the wearer, increasing oxygen levels in the blood and promoting blood circulation.

2. Marioboselli organic cotton ribbed jersey. 3. Eschler's new plasma technology treatment for knits uses minimal

water and chemicals and is free of fluorocarbon compounds. 4. 100% UVA/UVB protection performance-

enhanced piqué knit wicks away moisture and dries quickly. 5. Retro striped accents on zipper tapes.

BASEBALL - LOOK 1

Cropped softball jacket / Carrot pant with exaggerated waist band / Slim silhouette / Cotton fleece blends are

key / Mixed materials – leather and canvas look right together / Ribbed knit stripped accents

BASEBALL - LOOK 2

Peep-hole detail on racerback tank / Dolphin hemlines on practice shorts / Performance enhanced compression

knits / Micro repeat patterns return / Mesh nylon bag

BASEBALL - PRINTS & GRAPHICS

Baseball memorabilia motifs / Deconstructed baseballs / Oversized poster art interpretations / 3-D effect for

texture

COLLECTION PLAN

REFERENCES

www.womenstennisblog.com

www.mytennisfashion.com

www.gq.com/

http://tennis-buzz.com

www.80s-tennis.com

http://cornedbeefhash.wordpress.com

http://myfavoritepasttime.blogspot.com

www.tennis.com/thespin/index.aspx

www.tenniscool.net

http://www.evian.com/#/en_US/4-Home

http://www.lacoste.com

www.jcrew.com/index.jsp

www.veja-fairtrade.com/#/collections

www.profastpitch.com

www.nomas-nyc.com

http://inside.nike.com/blogs/sportswear-en_US/2010/04/01/nike-

sportswear-stickball-tournament-4410

www.wimbledon.org/en_GB/index.html

http://www.usopen.org

http://www.ncaa.com/sports/w-softbl/ncaa-w-softbl-body.html