COLOMBIA produces

interesting results in health research... but... who knows?who cares?who can use them?

Ministerio de la Protección Social

Colombian Association of Science

Journalism

Researchers will have an effective instrument to communicate to the public

Promote social engagement of health research

Design a useful strategy, that brings info to non scientists, promotes attittudes, triggers public policies that respond to needs

Knowledge producers

Info intermediaries

Audiences

• Media as a wonderful tool, cause they are aware of its impact• Don’t trust journalists. Better if they have some training• Among media, they prefer TV• Priority: papers at science journals. No money for other audiences• Even if they want, they don’t know how to do it• Recommend that funding agencies measure social impact more than papers

Knowledge producers

Info intermediaries (mainly journalists)

• Written media One month28 daily newspapers / 24 magazines469 articles / 79 research results (13

Colombian)• Broadcast media One week • Interviews: media and PR

• Other strategies (Film: Lorenzo’s oil)

Wednesdays and Sundays in written media

Health, as presented, is not science

Sources. governmental and doctors, not researchers

• News / Entertainment / Health programs• Regional broadcast gives more space to

long programs• No info about research• CEET hired health consultant• In radio, solution to all health problems• Science, and science research are

permanent words to give credibility

Written media

Broadcast

• With info about health and medicine, journalists and media outlets want to improve quality of life

• No news. It is more about the facts than new info about illneses

• PR in the middle, in a sandwich

Audiences

79 8273

40 39

66

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20

30

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50

60

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Tomadoresde decisión

SectorSalud

Público engral

ONG Asoc. deenfermos

PoblacionVulnerable

Otros

6. Cuál es, a su juicio, el grupo de la sociedad que debe estar enterado de los resultados de las investigaciones que

ustedes realizan?

Workshops and focus groupsWorkshops and focus groups

Four Colombian Four Colombian citiescities

• BogotáBogotá• CaliCali• MedellínMedellín• Bucaramanga Bucaramanga

Four Colombian Four Colombian sectorssectors

• Health practitionersHealth practitioners• Policy makersPolicy makers• General publicGeneral public• Communicators Communicators

Science is accurateNeed to inform according to the group

(different strategies)Create a way to build social networks

that trusts the value of knowledgeGenerate the need to inform about

research results and teach how to use that info

Need to research on social worries, for immediate use, and for long term research

By communicating results easier to find funds to continue research (and to make noise)

Interaction is the clue for participation

Appropriate training at colleges

There is a gap between knowledge producers and people

Researchers are difficult to reach

Training, training, training

How to detect truly reliableresearch studies?There is a gap between knowledge producers and journalistsAn independent body should lead the strategy

Design • Strategy with several instruments according to the audience

• With easy to understand, trustful and accurate messages

• That goes beyond the mere production of messages and materials

• Something that will last• Headquarters?• Raw material: health research

Development,test and production

First phaseFirst phase

Internet site• Video• Audio

• Poster to include in newspaper

Proyecto Investigador Entidad Tipo de entidad Dirección Teléfono

Estudio epidemiológico del trastorno por estrés postraumático en población desplazada por la violencia política en el área metropolitana del municipio de bucaramanga

Edgar AlejoUnab, Bucaramanga

Universidad privada

Calle 48 No. 39-234 Jardín

639 9154 / 55 Ext. 122 - 123 - 154

Análisis de diversidad microbiana del Río Bogotá

Ma. Mercedes Zambrano Corpogen

Entidad Privada

Cra. 5 No. 66 A - 34

348 4608 / 09 / 10 / 06

Caracterización de algunos factores de tipo ambiental y metabólico de riesgo cardiovascular en la población escolar de la región oriental, Colombia

Elpidia Poveda Espinosa

Instituto Nacional de Salud

Entidad Pública

Av. Calle 26 No. 50 - 60 CAN

220 7700 Ext. 301-306

Development, test and productionDevelopment, test and production

Services• Up to date info for health

crisis (avian flu)• Information to cross• Quick contact with experts• Training:

• Researchers (3 types)• Active journalists (Several + graduate program)• PR at science research centers• Audiences