ART OF ALLIANCES

COLLABORATIVE ADVANTAGE

byTagbo Alex

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CONTENTS

IntroductionNature and role of relations and networks in

businessWhy business relations and networks existBusiness matingRelationship attractorsStrategies for decision makers in relationsConclusion

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INTRODUCTION- RELATIONSHIPS & NETWORKS

Relations and networks are a part of our lives .

A firm is not an island but a complex network of relations and interactions.

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WORLD’S EXPORT PRODUCTION NETWORK

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NATURE AND ROLE OF RELATIONS AND NETWORKS IN BUSINESS

RELATIONSHIP

Interconnected steps

of transaction overtime

involving at least two

people or two firms

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NATURE AND ROLE OF RELATIONS AND NETWORKS IN BUSINESS

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Value chain…by Porter

The Value Chain is not a

collection of independent

activities but a system of

interdependent activities.

Value Activities are related by

linkages within the value

chain .

Linkages are relationships

between the way in which one

Value Activity is performed

and the cost or performance

of other . Porter (1985, p. 48)

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WHY BUSINESS REALTIONS AND NETWORKS EXIST

SPECIALISATION AND ECONOMICS OF OUTSOURCING

VALUE CREATION

AND INNOVATION

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BEFORE COLLABORATIVE ADVANTAGE…..

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COLLABORATIVE ADVANTAGE ….

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BUSINESS MATING- MATCHES MADE IN HEAVEN

CHOOSING

AND BEING

CHOSEN

RELATIONSHIP

FITNESS

RELATIONSHIP

DEVELOPMEN

T

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RELATIONSHIP ATTRACTORS-Typologies Of Business Relations

METAMORPHOSIS: MARRIGES or AFFAIRS RESULTING BUSINESS RELATIONSHIP

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RELATIONSHIP DEVELOPMENT

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MARRIAGE MADE IN HEAVEN

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8 I’s for We

Individual Excellence ImportanceInterdependenceInvestmentInformationIntegrationInstitutionalizationIntegrity

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STRATEGIES FOR DECISION MAKERS IN RELATIONS

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2 SITUATIONS FOR DECISION MAKER

POLITICAL EMBEDDNESS OF BUSINESS NETWORKS

TRADE AND INDUSTRY POLICY FROM A BUSINESS RELATION POINT OF VIEW.

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CONCLUSION-The Future Of Business Relations And Networks

MARKET

TRANSACTIONS AND

COLLABORATIVE

ADVANTAGE.

THE FUTURE

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REFERENCES

Edward Elgar - Business Relating Business Managing Organisational Relations and Networks.

 Jeffrey H. Dyer- Collaborative advantage: winning through extended enterprise supplier networks.

Bhuvan Unhelkar, Abbass Ghanbary and Houman Younessi - Collaborative Business Process Engineering and Global Organizations: Frameworks for Service Integration.