Post on 17-Oct-2014
description
Today’s Challenges For Marketers
Reducing Cost & Complexity
Manage email overload
Ensure secure document transfer
Track ROI on content based campaigns
Manage multiple projects
Manage a large volume of content
Increasing Productivity
Sending & receiving large files securely
Boost efficiency of agency collaboration
Syncing documents across multiple personal and company devices
Manage commenting and review process
Automation of push information
Reduce searching of emails for inputs
Improve multi party document co authoring & comparison
Managing Brand Risk
Strategic
Operational
Financial
Regulatory
Distribute information in a timely manner and control access
1) Team & Agency Collaboration
2) Inter Company Collaboration
3) Intra Company Collaboration
Campaign Content Creation
Measuring team productivity & campaign effectiveness
Content Creation: it’s a Complex Task
CEO CMOLegal
Review and Approve
Content Creation
MarketingTeam
Design Agency
Copy writer
Press
Customer FieldMarketing
Sales Team
Content Distribution
Internal CommunicationsExternal Communications
3 Conf Calls
8 Emails12 Inputs4 Revisions3 Versions
4 Emails6 Inputs
1 Conf Call
Content Creation: It’s A Collaborative Process
Even a simple document goes through a number of stages. At each stage, feedback is received, revisions
are made, file types are changed.
2 Final Inputs 5 Signoff’s 5 Emails5 Approvals
Example:
$22,700$42,40
0
$77,200
$182,300
$78,600
Fewer than 1010 to 990100 to 9991000+Average
$34,000 $100,000
$258,000
$875,000
$301,000
Fewer than 1010 to 99100 to 9991000+Average
$56,700 $142,400
$335,200
$1,057,300
$379,600
Fewer than 1010 to 99100 to 9991000+Average
Content Creation: Marketing Spend on Creation and Distribution
Company Size
Company Size
Company Size
Content Distribution Spend
<10%
0% 5% 10% 15% 20% 25% 30% 35%
10%
30%
20%
40%
50%
50+% 15.7 %
6.9 %
13.7 %
19.6 %
34.3 %
8.8 %
3.9 %
% of Budget Spent on Marketing Content
Total Spend
Content Creation Spend
Collaboration in the Cloud
Cloud enabled file sharing & collaboration offers marketers a new way of optimisation their productivity by:
Enhancing the communication and workflow process around content production
Supporting real time co-authoring of documents Making it easy to share and work together on documents using any
mobile device, tablet. PC or Mac
Cloud collaboration improves the ability to optimise and track and ROI of all contnet based marketing activities by:
Provide a secure environment in which to share and work on documents An easy route storing and publishing documents and track access and
activities
With SkyDox, marketing teams within a company or across suppliers, partners and customers located anywhere can simultaneously collaborate on documents of any type.
SkyDox allows marketers to: Create content collaboratively with individuals and
groups Share content securely Publish content Track access and activities around content both inter
and intra company
Simple familiar and easy to use with web 2.0 UI
Presence, notifications and mobile access
Simple sign up for all parties inside and outside of the fire wall
Immediate collaboration on document online without having to download
Guest activity tracking at the page level
Setting access rights by person or file
Tracking tasks & approvals
Allows them to use their current editing tools to make changes
Features:
SkyDox: The Platform
SkyDox is a file-centric, enterprise level collaboration and file sharing platform that supports over 200 file formats from a wide range of productivity applications.
Collaboration
Collaboration
View a wide range of document formats online
Edit documents online
Share individual documents and entire folder hierarchies
Designate folders as read only, upload only or full access
Restrict or prohibit the deletion, download, printing of documents
Document versioning, allowing rollback to previous versions under administrator control
Advanced search
Secure Web-based portal and mobile app for file access and collaborative functions
Share documents outside of the immediate collaboration group by means of Web links (these links are secure and expire automatically after a specified time limit)
Notification of new file uploads or changes
Share documents and folders without directly impacting the storage allowance of those who participate in the sharing.
Notification when shared files are accessed or downloaded.
Access and audit logs
Secure Web-based portal for administrative functions
Designate one or more users as administrators
Administrator(s) can create and manage additional user accounts and groups
Control features of the mobile app centrally (such as prohibiting local caching or forcing encryption)
Limit the storage allowance of individual users, or allow unlimited use within the overall storage allocation of the enterprise
Remove users from projects rapidly and deny access to all versions of documents that are stored centrally (also, delete data stored on mobile devices)
Document Management Administration
SkyDox: Feature Rich Document Management
SkyDox: One Collaboration Platform For Content Production & Distribution
White Paper: Requires detailed review,
commenting and version
controls
Supporting Materials:
Require document
centric commenting and access controls
Product Brochure:
Requires Agency interaction
Dissemination (both inter and
intra organisation)
New product launch collateral created by Marketing teams
Press Release: Requires drafting, review,
evolution and approvals
Standard folder tree Thumbnail views for
instant recognition Access rights and
permissions settings
Presence Indicators whose online
Activity Feeds comments and new versions
AlertsPush notification of
changes and comments sent by email
Any DeviceAccessible on mobile devices
Real time tagged commenting
Admin Features:Tracking and audit trails
No of visits to a file and when they were made
Which users have accessed the file