COLGATE-PALMOLIVE

(INDIA)

PRESENTED BY :-

B. S . PATIL

COMPANY PROFILE

• Rated as the #1 brand by the MODE Annual Survey for

• India’s Top Brands for eight out of nine years during the period

1992 to 2001

• Ranked as India’s Most Trusted Brand across all categories for four

consecutive years 2003 to 2006 by Brand Equity’s “Most Trusted

Brand” Survey

• In Brand Equity’s 2007 “Most Trusted Brand” survey, Colgate was

rated the leading FMCG Brand, 2nd position in overall survey.

Distribution Network

• Numeric Distribution of Colgate Toothpaste @

Dec 2008:

• Urban 84%

• Rural 79%

Toothbrush Portfolio

TOOTHPASTE PORTFOLIO

PERSONAL / HOME CARE PORTFOLIO

CHANGES………..

School contact program

General awareness

Public dental checkups

Partnership with profession

CoNtI….• Over 10,000 dentists participated in OHM 2008

Expanded to more towns Non IDA dentists also

participated.

• Partnership with dental colleges for the first time

32 dental colleges participated in OHM 2008

Over 800 dentists.

• 24% increase in number of participating dentists

in OHM 2008.

“LIttLE DENtISt” ProGrAm

• Converting 1,21,825 children into Oral Care ambassadors.

Financial Strategy

THANK YOU