www.wander.ie

Coherent Truth

Narrative

Community

Data GOLD

truth

• We’re all looking for the truth in one form or another.

• “our” truth is who we are• Truth doesn’t necessarily mean facts• Narrative is how we keep the truth intact.

Narrative is how we put order on the chaos and keep ourselves from going nuts.

narrative

• The term ‘narrative’ has been used interchangeably with ‘storytelling’.

• narrative does not include view point. • Narrative survives the narrator because it

appeals to shared core beliefs between the storyteller and listener

• Narrative encourages ‘retelling’ - communication, collaboration and reflection

coherence

• Correspondence of truth to coherence rather than facts remains as attractive in the virtual world as it is in the real world.

Belief in narrative

• Belief systems (narrative) lower the fear of loss of control and chaos.

• Loss of identity vs. Survival • In a narrative, all knowledge is tempered with

beliefs and values of the listener. All knowledge is tacit

• A narrator can control belief.

community

• Shared understanding of what is coherent in the narrative creates communities

• Self identification with archetypes and belief in a narrative is a psychological need- a survival mechanism

• This links straight to the heart. • If you control narrative you control

community

The Fall of The Egyptian Empire

The Truth About Marika

Community and Film

• Film more than anything else allows us to create a coherent narrative inside and outside the cinema

• Coherent narrative creates a community of believers

• Your believers are your flock. You are God.

Film and narrative

• films as we know them have a suspension of disbelief, a meditative state induced for a couple of hours in the cinema

• Narrative coherence outlives story• Narrative fosters collaboration and

participation = community

foureyedmonsters

• WAS THE RELATIONSHIP REAL? WHO CARES?

Once

• WAS THE RELATIONSHIP REAL? WHO CARES?

ZOMBIE BASHERS

• ARE ZOMBIES REAL??? WHO CARES!?

Narrative vs. Story

THE SNAPSHOT

• Digital media has infinite possibilities and things are always changing.

• Don’t chase media.• Take a snapshot of what is available right now

and use only what is useful.• When you use a new medium, explore all of

its possibilities

Community and Social Media

4 Social Media Areas of Interest:1. Listening and getting feedback - measuring &

analytics 2. Talking - How can we get our own messages out get

messages back in and how do we get people talking (the way we want them to...)

3. Connecting - can we create communities, get people connecting on our behalf, and spreading our narrative through communities and friends?

4. Selling by recommendation and education

DATA

Data Sources

1. Gather your own data from your community. Believers give permission. You are God!

2. Use the data other companies can give you and match it to your community

The Snapshot

Narrative

Community

Data GOLD

www.wander.ie

Coherent Truth