Cognitive Theory of Multimedia

Raed Mohammad P-PM 0334/12

Basheer Obidat P_PM 0152/12

Falih Shahri P_PM 094/12

What is MULTIMEDIA ?

• Recorded and played, displayed, or accessed by information content processing devices, such as computerized and electronic devices.

What is Cognitive Learning ?

Visual Auditory Touch

What is Multimedia Learning?

• The process of learning, usually in a classroom or similarly structured environment, through the use of multimedia presentations and teaching methods.

• Multimedia

Cognitive Theory of Multimedia Learning

Cognitive Learning

Multimedialearning

Cognitive Theory of

Multimedia

Cognitive Theory of Multimedia

• An advanced theory that describes learning from words and images.

• Increasing Multimedia Design..

• Increases Learning for Learner..

With or Without MULT

VS

Traditional Teacher

Characteristics• Without Multimedia..• Traditional type of instructions.• Lacks the use of supplemental materials

• With Multimedia..• Engages the senses of learners through.

• Learners can the materials

The Proof ?• Better transfer occurs from animated/ pictures and

narrated/words than from words alone.

We

love

UVerbal and Visual Cognitive

With All Good Things in LifeExcess Can Lead to Failure

Are U Hungry ?

Too Much of the good things can be bad

• Too much multimedia can cause learners to drift away from the lesson.

• “ Multimedia Overloaded “

Example

• How can we make instruction with multimedia work in our class ?

• “Meaningful Learning”

Cognitive Theory

Richard E. Mayer is Professor of Psychology at the University of California, where he has served since 1975. He received a Ph.D. in Psychology from the University of Michigan in 1973, and served as a Visiting Assistant Professor of Psychology at Indiana University from 1973 to 1975. His research interests are in educational and cognitive

psychology. His current research involves the intersection of cognition, instruction, and technology with a special focus on multimedia learning

and computer-supported learning

the Cognitive Theory of Multimedia Learning

the Cognitive Theory of Multimedia Learning

● Dual Coding Theory. The first assumption is the unproven but somewhat accepted theory that we process visual and verbal information differently and in two separate channels. Known as Paivio’s Dual Coding Theory, it states that we process and internally represent visual information in a different way than verbal information.

● Limited Capacity. The second assumption is that due to the capacity of working memory, we can only process a limited amount of information in each channel at one time

● Active Processing. The final assumption is that in order to make something meaningful, people actively process information by paying attention and organizing and integrating the information.

Cognitive Process

● Selecting words and Pictures

● Organizing Words and Pictures

● Integrating with prior knowledge into a long term memory to form last learning.

• How can we make instruction with multimedia work in our class ?

• “Meaningful Learning”

• Multimedia Learning Theory.

Principles of Multimedia Design

1- Coherence principle

• People learn better when extraneous words, pictures, and sounds are excluded rather than included

2-Redundancy principle

• People learn better from animation and narration than from animation, narration, and on on-screen text.

3-Spatial contiguity principle

• People learn better when corresponding words and pictures are presented near rather than far from each other on the page or screen.

4-Temporal contiguity principle

• People learn better when corresponding words and pictures are presented simultaneously rather than successively.

5-Modality principle

• People learn better from animation and narration than from animation and on-screen text

• Thank You So much

• For your kind Attention