Cognitive ink wearables hisa health tech june 2015 v1.1

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Transcript of Cognitive ink wearables hisa health tech june 2015 v1.1

© 2015 Cognitive Ink Commercial in Confidence

User Experience, when one wearable becomes many

! Warning ! Unabashed consumer

focus

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Why are we here?

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© 2015 Cognitive Ink Commercial in Confidence

© 2015 Cognitive Ink Commercial in Confidence

Wearables recording: location, heartbeat, temperature, breathing rate, perspiration, content of

our waste products, blood, etc, etc, etc…

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Wearables are one of several key driving

forces of innovation in healthcare

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The question is, what does this innovation

look like?

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Busy

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Users at the coalface of wearable device experience “Do I need to wear all these devices?” “When and how often should I check each one?” “How do I use all this different data?” “Do I really have to look at all these screens?” “What information is being captured and why?” “Why should I bother?” “How do I get these to connect?”

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Elephant-sized themes:

Trust Value

Workload Freedom

We risk creating a confusing and overwhelming

experience

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© 2015 Cognitive Ink Commercial in Confidence

Solution?

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More devices?!

(not quite)

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WE’D LIKE YOU TO MEET USER EXPERIENCE DESIGN

User Experience is the emotional, psychological and physical sum that

emerges when someone uses or is part of a larger product, service or system.

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© 2015 Cognitive Ink Commercial in Confidence

“Design is a funny word. Some people think design means how it looks. But, of

course, if you dig deeper, it’s really how it works.” - Steve Jobs

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© 2015 Cognitive Ink Commercial in Confidence

© 2015 Cognitive Ink Commercial in Confidence

So… what does UX say? (lots)

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Example UX insights for wearables in healthcare

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Have to fit into many varied journeys

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Have to work across varied touch-points

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So can the experience be redesigned?

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A redefined experience that puts the user at the centre

UX principles for integrated Wearable experiences

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Strategic - Create an experience framework

Idealistic - Protect the user at the centre of the experience

Meaning - Deliver insight, not just aggregation

Overhead - Equal or less work than existing processes

Physical - Physically comfortable and practical

UX principles for integrated Wearable experiences:

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Emotional - Increase comfort and dignity

Privacy - Let people control their privacy

Stress - Reduce stress and distractions by adopting natural cues (e.g, temperature/pressure triggers)

Cognitive - Provide a centralised controller touch-point to reduce cognitive load

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Any cohesive & integrated wearable experiences that are

reaching into healthcare?

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Maybe / Maybe not?

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SUMMARYThe present state

Wearables are a key innovation in healthcare, but there is a risk of creating a complex and confusing experiences as a web of devices ensnares us

Introducing user experience design (UXD)

User Experience Design is an interesting perspective that proposes designing from consumer experience down

UX design considerations for wearables

Explore end-to-end cross-device/channel/service frameworks that work together with numerous UX insights (e.g. privacy, trust and confusion) to produce integrated experiences

© 2015 Cognitive Ink Commercial in Confidence

Thanks! info@cognitiveink.com www.cognitiveink.com

© 2015 Cognitive Ink Commercial in Confidence