coffee production.docx

7/25/2019 coffee production.docx

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CoffeeCoffee is the second largest traded commodity in the world, next only to petroleum and is popularly referred to as'Brown Gold'. Coffee is grown in about 80 countries across the globe, of which over 0 are considered to be the ma!orproducers. "ndia is one of the ma!or coffee producing countries and ran#s sixth in the world after Bra$il, Columbia,%ietnam, "ndonesia and &exico. ith only about ( per cent share in the global coffee area, "ndia contributes about )per cent towards the world production and between ) to ). per cent of global coffee exports. "n "ndia, coffee iscultivated in about ).*0 la#h hectares mainly confined to southern states of +arnata#a -/, +erala (*/ and amil

1adu 8/, which form traditional coffee tracts. Coffee is also grown in non2traditional areas li#e 3ndhra 4radesh and5disha as well as 1orth 6astern 7tates. "ndian Coffee industry provides employment opportunities to more than fivela#h wor#ers in the growing sector and an eual numbers get indirect employment in processing and trade.Coffee productionhe production of coffee has declined by 9.)8 per cent to 90)00 tonnes in the financial year (0*92*) as comparedto 9*00 tonnes in the previous year. he production decline was mainly due to drought and heavy rains. Coffeeareas had witnessed a long drought period during 3pril2&ay financial year (0*) which resulted in heavy proliferationof white stem borer causing considerable loss to 3rabica plants and unusually heavy and continuous rains from :uneto 3ugust financial year (0*) which resulted in diseases li#e blac# rot, stoc# rot and berry drop on account of wetconditions. Continuous rains did not even allow carrying out of routine cultural operations necessary to protect coffeeplants.

Coffee Exports

"n ;< (0*), "ndia=s coffee exports registered a marginal growth of (.88 per cent to 9*909 tonnes as compared to90)(* tonnes in last year, on account of a sharp increase in shipments during the fourth uarter buoyed by firmglobal prices. "n value terms, exporters earned >8*( million, which was -.? per cent lower than the previous year. "n(0*(2*9, the value of coffee exports stood at >8-@ million. he decline in value was mainly due to the decline inprices through the last financial year.Aowever, in rupee terms, the value was almost the same as last year due to the depreciation of rupee against thedollar. he value of exports in "ndian rupee terms stood at s ),-?@ crore in ;


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Rising Consumption of coffeeCoffee consumption in "ndia has increased by a )0 per cent to @0 grams over the last decade however, is still belowthe 6uropean average of ) #g a person a year. "n the last to ? years, the domestic coffee consumption growth hasbeen by per cent. here is potential to increase this in the next couple of years. Coffee Board has proposed a slewof measures to be ta#en up in the *(th 4lan.Growing Coffee Caf Culture in IndiaAundreds of western2influenced coffee shops have emerged across "ndia=s ma!or and second tierD cities over thepast decade. Coffee now competes against the once dominant tea in these cafes, especially among youngerconsumers. 3 growing willingness to consume food and drin# outside the home and increasing disposable income arehelping to fuel the growth. he ma!or entrants chains in "ndia are Barista Eava$$a, CafF Coffee ay, Cafe 4ascucci,BH orld CafF, Cuppa :oe, 7tarbuc#s, etc.Government Initiatives for the tea and coffee sector

he government has ta#en various measures to boost the production and export of plantation crops li#e teaand coffee through the 4lantation Commodity Boards which provide financial and technical assistance to thegrowers and the industry. he help is offered to the growers and the industry for planting, replanting,re!uvenation, uality upgradation, value addition and mar#et promotion.

he government is planning to empower tea producers especially small tea growers 7G/ with a new three2tier, real2time and web2based uality chec#ing2cum2standardisation system which will help "ndian teaindustry maintain the global health food parameters of tea leaves and made2tea.

he government will come up with two more laboratories in the eastern region in addition to its existing threeea esearch 3ssociation 3/ labs in +ol#ata, Guwahati and 7iliguri.

wo tea councils have been set up, one for 7outh "ndia and one for the north, in order to monitor the ualityof tea meant for export and for imported teas meant for re2export. his initiative has helped improve theuality image of "ndian tea abroad and it is worthwhile to note that during the last one year, not a singleconsignment of tea has been returned due to poor uality.

"n a bid to fetch higher prices in international mar#ets, the Coffee Board of "ndia has #ic#ed off a brandinginitiative for "ndian coffee. he Board intends to create a common brand to mar#et "ndian coffee, especiallythose grown in the estern Ghats and 3ra#u %alley in 3ndhra 4radesh.

ChallengesAigh cost of production and low productivity 2 he production entails ris# on account of weather conditions and fallingprices. Eabour cost is uite high since hand pic#ing of tea is labour intensive."ncreasing competition in the Global ea &ar#et 2 "ndia is a ma!or exporter of CC tea and faces stiff competition from+enya. emand for +enyan teas is increasing due to relatively younger bushes which are of higher uality and isbetter suited for tea bags. heir labour costs are comparatively lower. herefore, the tea industry in +enya is morecompetitive than the "ndian tea industry as is reflected by "ndia=s diminishing leadership in #ey mar#ets.


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7lower pace of re2plantation 2 "ndia=s productivity has not pic#ed growth due to slower pace of re2plantation of oldbushes. ith no substantial increase in tea acreage the increase in productivity can be achieved through the re2plantation of old bushes. Eac# of bush replantation and re!uvenation of bush health are ma!or deterrents for "ndian teaproduction. 5ver *,)8,90 hectare or 9- of entire "ndian tea land is hosting bushes over 0 years of age thosewhich have crossed their optimum producing age. Compared to that, over -0 tea land in +enya and ?8 in 7rilan#aare with bushes less than )0 years old. 6ntire tea plantation in %ietnam is less than (0 years old and near 9 ofChinese tea plantation is less than *0 years old.

Outlook"ndia=s tea and coffee industry is presently not in good shape on account of lower production estimates, which in turnmay impact country=s export scenario. he production of the tea and coffee are estimated to be lower on account ofunfavorable weather condition. ith this, the country now needs to draw number of initiatives in order to strengthenthe stand in the global mar#et and tap the potential mar#et by improving the standards of pluc#ing thereby enhancingthe uality of the product sold. ;urther, new strategies aimed at adding value and reducing production and mar#etingcosts are also needed. %alue addition and diversification for a wide range of tea products need to be developed forbalancing the supply demand scenario.

ea2coffee industry witnesses rise in consumptionhursday,5ctober *-,(0*9

Tea and Coffee are among the most widely consumed beverages in world. Indian tea and coffeeindustry, being important source of revenue for various states, is also an important contributorto the foreign reserve of the country. Besides strongest contributions to the country's economy,

industry also play important role on environmental front, through sustaining the fragileecosystem of the region. Tea and coffee plantation are one of the biggest carbon sinks andconservatory of flora in the world.Though, tea is cultivated in over 3 countries, a few nations including China, India, !ri "anka,and #enya account for around $% of global tea production. India is the second&largest teaproducer and consumer after China and fourth&largest tea eporter after #enya, China, and !ri"anka. Indian tea industry is highly organised with around $(% of the total area under teacultivation and around $)% of the total production coming from the organi*ed players. +tpresent, tea in India is cultivated in states over an area of ,-, hectare, representingaround /% of the total area under tea cultivation in the world."ikewise tea, Coffee is also among the most popular consumed beverages, offering intriguing

subtlety and stimulating intensity. Currently, coffee is cultivated across - countries particularlyin Central and !outh +merica nations and has also become the second&most traded commodityin the world after crude oil. India is the only country that grows all of its coffee under shade ascountry0s coffee cultivation regions have diverse climate conditions, which are well suited forfarming of different varieties of coffee such as +rabicas and 1obustas. India ranks seventh inthe world ma2or producing countries and accounts for around )% share in world production andaround % of global coffee eport. eanwhile, Indian people give more preference to tea overcoffee as the country consumes around -% of the total domestic tea production as against thecoffee where only 3% of the total production is consumed and remaining is eported.Rising domestic consumption of tea and coffee

In India, the penetration of tea is purportedly in the range of 4/% to 44% in both urban and

rural areas of the country. 5n the other hand, coffee is mainly consumed by developed countriesand the ma2or focus of the domestic coffee producers remain on the eport which constitutesaround $% of the total coffee production. 5ver the past few years, India has been witnessing atremendous growth in domestic consumption of tea and coffee. 6resently, domestic annualconsumption of tea stands at around -4 #gs, while, coffee consumption is at around ( #gs. Consistent rise in these beverages consumption has been triggered by rising youthspending, paucity of alternative hang&outs, favorable demographics and an increasing numberof new office complees. 1ising consumption is also increasing the potential for increase in


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retail outlets in the country. Changing life style and increased disposable income is driving theyounger generation in urban areas to tea and coffee outlets. 7urther, increasing health awarenessamong people is making them opt for the health benefits of green8herbal tea and healthy coffeedrink as compared to aerated drinks which have adverse health impact in the long run. +s thedomestic demand for tea and coffee gets stronger, domestic manufacturers and brands are

investing in mechani*ation and improving 9uality in order to leverage growth opportunities.:omestic consumption of tea and coffee is likely to grow at significant pace in the future.Domestic tea production gains momentum

+ll varieties of tea is grown from the same plant but processed differently at the factory toproduce black, green, white and yellow tea. India is the second&largest tea producer in the worldrepresenting (3% share in the world total production. Black and green are two ma2or types oftea of with black tea constituting around $% of the total global production and over 4% of themarket in ;estern countries. India is the largest producer as well as consumer of black tea inthe world. In India, around 4-% of the total domestic production is contributed by four ma2ortea growing states including +ssam


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as compared to (% decline recorded in the same period of last year. Indian tea prices in thecoming future too, are likely to come down on the back of rising tea output.

Tea exports likely to improve in coming future

Tea eports represent substantial portion in country0s total eports. eanwhile, domestic eportshare has declined significantly over the years to around (% in (( from )-% recorded in4. Increasing domestic demand, which accounts for more than -% of the total tea producein the country, remained main reason for declined tea eports. +s per 7ederation of +ll IndianTea Trade +ssociation


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downward trend. 5ver the past three years, domestic coffee production growth has declined to.% in ((&3 from /% average annual growth rate recorded in period (4&((. :ecliningproductivity in India is mainly due to limited mechani*ation, pest infestation, labour shortageand heavy unseasonal rains. Coffee production yield level in India stood at around -3- kg perhectare in ((, which was much below the Dietnam yield level of around (,4 kg per hectare

and Bra*il0s ,(/$ kg per hectare, showing country0s sluggish efforts towards 1E: inplantation sector. The Coffee Board of India has set 3)$ kgs coffee production target for the7F). @owever, it seems difficult to achieve the set target as recently the board has alsoestimated that the country production would be at least % lower than post&blossom estimateson account of unfavorable weather conditions, which has damaged crop in ma2or growing areasin #arnataka. !tiff drought in +pril and ay followed by the heavy rains in ?une, ?uly and+ugust have caused fruit drop and incidence of black rot and stalk rot in certain high&rainfallareas, which may affect the final coffee crop. Therefore, Indian coffee production is likely toremain under pressure in coming future.

Tepid global demand put pressure on coffee exports

India eports over -% of the total domestic production and accounts for around % of theworld coffee eports. Country wise, Italy, 1ussia and Germany are the top three buyers ofIndian coffee. Indian coffee eports declined by .3)% to (44.3 #gs in the 7F3 ended!eptember 3 as the demand from uropean Anion such as Italy, !pain, Greece remainedsubdued through the year. 7urther a sharp decline in the global coffee prices mainly +rabicaduring the last fiscal also added to the decline in eports as large numbers of farmers havewithdrawn their eports contracts. In value terms, total coffee eports were down by ).% at 1s3,3 crore as compared to 1s ),$( crore in the previous coffee year. Coffee prices were down

by around (% from a year earlier. Tepid global demand and increasing supplies particularlyfrom Bra*il remained the main reason for declining coffee prices. The outlook for India0seports during (3&) is also not very promising as lower production will impact the country0seports in coming future.+t present, Indian share in global market is declining mainly due to 9uality issues and lowproduction, while the government has taken initiative to create Indian tea and coffee as a globaltop 9uality brands, identifying specific markets like the A!, Iran and gypt in order to boostindustry0s eports. 5n tea production front, the government has implemented !pecial 7und


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transfer !cheme

for Coffee, which is aimed to provide support to coffee growers to increase domesticproduction.Outlook

Tea and coffee industry plays an important role for the India0s economic development as thesector has become a ma2or contributor to country0s foreign earnings and provides employmentto over one million people in the country. The country has been witnessing a tremendousgrowth in domestic consumption of tea and coffee over the past few years on the back offavorable demographics, rising health awareness and increasing disposal income of people,though still per capita consumption of tea and coffee is much lower than the other tea andcoffee drinking countries, therefore, domestic demand for these beverages is likely to improvein the future.

Though there is a ma2or concern of labour, Tea and Coffee industry is highly labour intensivesector. The cost of production of these beverages in the country is highest as against other teaproducing countries. 6resently, the domestic industry is witnessing serious shortfall of theworkers particularly due to the employment opportunities generated by the government sponsorscheme >1G! and the migration of the workers to urban areas for the better avenue.!carcity of workers has been badly impacting the timely completion of certain criticaloperations of plantation, thus affecting production, productivity and 9uality of the tea andcoffee.

ea and Coffee "ndustry li#ely to remain under pressureednesday,ecember (?,(0*(

Tea industry in India is an area where the country can take a lot of pride mainly because of itspre&eminence as a foreign echange earner and its contributions to the country's G>6. India isthe second largest tea producing country in the world with a share of (3% of the total world teaproduction after China and the fourth largest eporter of tea in the world. The tea industryprovides direct employment to more than a million workers, of which a si*eable number are,women. The tea sector in the country is largely organi*ed since $(% of the total area under teacultivation and $)% of the total production comes from the organi*ed sector. Tea in India isgrown in states over an area of ,$4,33 hectare which accounts for /% of the total areaunder tea cultivation in the world.Indian coffee is the most etraordinary of beverages, offering intriguing subtlety andstimulating intensity. India is the only country that grows all of its coffee under shade. India0s

coffee growing regions have diverse climatic conditions, which are well suited for cultivation ofdifferent varieties of coffee such as +rabicas and 1obustas. India is one of the ma2or producingcountries and ranks seventh in the world. ;ith only about (% share in the global coffee area,India contributes about )% towards the world production and between ). to % of globalcoffee eport.India0s people give more preference to tea over coffee as -% of the tea production isconsumed in India in comparison to the coffee where only 3% of the total production isconsumed and remaining is eported.


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Government Initiatives to support the Tea and Coffee Industry

Government of India has approved the !pecial 7und transfer !cheme

subsidy from (% to )% for moderni*ation of tea factories by replacement of old and wornout machinery, procurement processing machinery for tea in CTC factories, certification andtraining to small growers. Tea board of India is also providing the financial incentives throughthe other schemes like arket 6romotional +ctivities, @uman 1esource :evelopment !chemesand the 1esearch and :evelopment scheme.The Coffee Board of India implements various schemes for the development and eport ofCoffee which are as follows 1esearch E :evelopment for !ustainable Coffee 6roduction,which focuses on the research and development for the sustainable coffee production, and alsoto transfer of technology from lab to land.:evelopment !upport !cheme for Coffee is aimed to provide support to coffee growers toincrease production and to improve farm productivity. arket :evelopment scheme which

focus on the development of the domestic coffee market through market intelligence. TheGovernment of India has sanctioned 1s. ().33 crores for the implementation of the Coffee:ebt 1elief 6ackage & ( for debt ridden small coffee growers. Coffee Board has alsoinitiated the other schemes like 1isk anagement to coffee grower and port 6romotion ofCoffee.Tea roduction

Indian tea production in H(7F3 grew by (.3% to )3).illion #gs from )().$illon kgs inH(7F(. In 7F3, tea production in second 9uarter was much better than the first 9uarter,which has recorded negative growth of 3% F5F. In tea production area of India, ;est Bengalshowed good growth of 3% in second 9uarter despite the late monsoon. An&favorable weathercondition is affecting the tea crop globally, as the tea production of the ma2or tea producingcountries like !ri&"anka and Bangladesh are in declining trend. @owever #enya tea productionhas increased 3% in ?uly&!eptember period of (( on F5F basis due to its high investmentin research and development program.


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Tea !xport

Indian tea eport declined by 4./3% in H(7F3 to . illion kgs from /3./ illion kgsin H(7F(. port has been declining in (( due to various factors like Iran0s paymentsettlement problem with A! and A, which is a ma2or consumer of the Indian tea, increasingcompetition and fall in the Indian tea 9uality due to the old age of tea bushes. !ome other

factors too have affected the Indian tea eport like rising tea prices and the sluggish demandfrom uropean countries due to the economic slowdown and fast growing coffee market inurope. ;hile, the margin between production and consumption on annual basis has beendecreasing, resulting in less eport surplus.

Tea "uction rices

+s far as prices are concerned, Indian tea auction prices have increased in H(7F( ascompared to the same period of previous financial year. Continuous shortfall in production,rising demand and low stocks at the buyer's end have been the main reasons for tea prices rise

in H(7F3. 6rices of tea are epected to go up further due to high demand of tea in comingwinter season. 5n global level, tea prices are also rising due to the falling tea production inma2or tea producing countries due to the un&favorable weather condition.


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Coffee !xports under ressure

India is the fifth largest eporter accounting for % of the world market and eports about $&-% of the total domestic production. :uring the period of +pril&5ctober of (( the eportsfrom India declined by .)% to -(,4$- tonnes from (/,-) tonnes in the correspondingperiod. @owever, during this period the per tonne value reali*ation was up (.$% to 1s 3,)/

per tonne as against 1s 3/, per tonne on F5F basis. "ow demand from the urope is thema2or reason for the decline in Indian0s coffee eport. In near future the eport demand ofcoffee is likely to remain sluggish due to the global economic slowdown.

Coffee roduction

India's coffee production was 34.- illion #gs


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consumption has been triggered by rising youth spending, paucity of alternative hang&outs,mushrooming presence of coffee retail outlets, favorable demographics and an increasingnumber of new office complees. It is epected that the Indian coffee industry is likely tocontinue similar growth trend in future. In 7F(


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In coming days Indian tea production is epected to grow at a marginal pace, so due to thesteady growth in tea consumption will keep putting pressure on the tea prices as well as on theeport surplus in future. @owever, for the domestic coffee growers there is favourable reportthat consumption has been increasing in secular trend and is likely to continue the same infuture.

Difent

Branded Cofee Market in India

Traditionally, the cofee consumption in India has been largely concentrated

in the southern region which also

contributes ~9! o" the total domestic production# The a$ailability o" "resh

cofee, at an afordable price, is the

ma%or dri$er "or the high le$els o" domestic consumption in southern India#

&owe$er, in the past two decades,

there has been a spread in cofee consumption to other parts o" India, e$en i"

largely in urban centers# This

penetration o" cofee consumption is not restricted to the be$erage alone but

also in other "orms like desserts and

ice'creams#

The increase in disposable incomes, the higher number o" double income

households, more global e(posure, the

increasing media penetration and attention to "ood, the rapid urbani)ation

and changing li"estyle pre"erences,

in*uenced by the western world, along with a greater number o" modern

retail outlets stocking a larger $ariety

and more $ariants o" cofee, and new product de$elopments by national and

international players ha$e boosted

the consumption o" cofee in other parts o" India#

India is the world+s si(th largest producer o" cofee, with a production o" -

thousand metric tons .MT/ in 01,


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o" which 102 thousand MT is the domestic consumption1 with the per capita

consumption being ~9 gm per year#

The ma%or channels "or domestic trade are modern, traditional retail, and

national and international ca"3 chains#

The retail cofee trade is largely dominated by branded players, with 4estl3

and &industan 5nile$er being the

category+s leaders accounting "or appro(imately 6'7! o" the retail market

.by $alue/ in 010# 8ther brands

include Tata Cofee and regional players like 4arasus, Cothas, and eo+s

which compete strongly in the

respecti$e markets#

The Cofee Trade: ;etail Market Construct

The channel which contributes most to the sales o" branded, packaged cofee

is traditional retail, i#e# large and


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e#g# instant cappuccino packs#

The increasing acceptance and appreciation o" cofee as a be$erage, in all

parts o" the country, has encouraged

the established brands in this category to launch e(otic ranges to pro$ide aheightened e(perience to their

patrons# &industan 5nile$er has launched diferent *a$ors, e#g# Bru A(otica

Bra)il, Bru A(otica Columbia, and

Bru A(otica iliman%aro as an e(tension o" their product oferings to

capitali)e on a premium range# &5 and

4estl3 together ha$e a wide range o" cofee powders, $arying "rom 4esca"3

@old .priced between I4; -'

-2 per kg/ to Bru .@reen abel, at I4; 02'072 per kg/ to cater to all

classes o" consumers#

dditionally, the market "or decafeinated cofee is also garnering attention

and growing at a rapid rate# The

increasing awareness about health and wellness has pushed the attention o"

health'conscious consumers

towards decafeinated cofee# 4estl3 has launched its @old Blend

decafeinated cofee to tap this emerging

market#

The ;TD market "or cofee'based be$erages is likely to grow, although it is

currently at a $ery nascent stage,

making up less than 1! o" the total cofee market in India .by $alue/# It is

largely ser$iced by instant packs

marketed by international players, e#g# 4esca"3 Cappuccino packs, and by

ca"3 chains like tarbucks who are

retailing their Eri$ate abels#


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F;I4T B;4D Erice ;angeInstant Cofee .CofeeEowder/4esca"3 unrise, Classic, @oldBru @reen abel, Instant, uper trong @old, A(otica

Illya$a))aI4; 02';s -2per kgEremi(es 4esca"3 Cappuccino, Fanilla atte, Choco MochaBruI4; 6'72 per packo" 2Eods 4espresso, a$a))a, >resh n &onest I4; eachupwardsBeans Illy, a$a))a, Cofee Day, tarbucks, Cofee Bean n Teaea", >resh G &onestI4; 2';s 2per kg;eady'to'Drink .;TD/ tarbucks, 4esca"3 mul, Mother Dairy I4; 0'072 perbottle>ilter Cofee aapi I4; 72'H peThe past two decades ha$e introduced urban consumers to bean'to'cup

cofee thanks to the surge

in ca"3 "ormats, as well as the increasing proli"eration o" cofee $ending

machines in such institutions

as oces and commercial organi)ations, who now pre"er unmanned

machines to ser$ice the needs

o" their employees in terms o" stimulating be$erages like tea and cofee#

Brands like >resh G &onest

and Ca"3 Cofee Day are the leaders in this category# Illy, a$a))a, and Ca"3

Cofee Day are the

prominent players in the branded space "or packaged cofee beans#&owe$er, the domestic use o"

cofee beans is limited as they reJuire the use o" such brewing eJuipment as

cofee

grinders


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The increased acceptance o" cofee can also largely be attributed to the

growing ca"3 culture with

brands like Ca"3 Cofee Day and Barista opening outlets across the nation,

which appeal to the young

urban population as a popular hangout place# Ca"3s ha$e not only widened

the awareness o" Indian

consumers $is'K'$is popular $ariants o" cofee drinks e#g# cappuccino, mocha,

latte, espresso,

mericano, etc# but also introduced them to more e(otic and inno$ati$e

drinks like espresso,

macchiato, afogato, etc#, diferent kinds o" "rapp3s, and a multitude o" add'

on *a$ors# The

increasing interest in the Lbean has led to more international cofee $ariants

being ofered in upmarket ca"3s at a premium# s a result, the best cofees

worldwide, e#g# Bra)ilian, Athiopian,

Columbian, @uatemalan, etc# are being ser$ed and consumed with 3lan#

The growth and success o" these brands ha$e in turn stimulated the appetite

o" other international

players like Costa, tarbucks, and The Cofee Bean G Tea ea" to $enture intothe Indian market# The

surge in the number o" ca"3s has strongly contributed towards making India

a Lcofee lo$ing

country# &owe$er, the geographic penetration o" cofee is largely limited to

the urban population in

Metros, Mini metros, Tier I and Tier II cities, e(cepting southern India#

dditionally, the emergence

o" ca"3s has also ele$ated the urbane image o" cofee# Nith appro(imately

7! o" the Indian

population li$ing in rural areas, it is imperati$e that players ofering

packaged brands stress on


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penetration into the rural market# The challenge lies in generating appeal

among the rural

consumers, who are traditionally tea drinkers, and in creating scope "or a

shi"t in their pre"erence#

&owe$er, with the past, and "orecasted, growth in this category, the "uture

"or packaged cofee

brands is promisingly healthy#

uthored By:

Tarun Oain .Fice Eresident, >ood

Top 10 Largest Coffee Chainsin the World

Article by ektajalan, May 2, 2014

;hen you are bu**ed and busted by stress, all you need is the right cup. +nd, there is nothingbetter than the hot brew coffee cup in those situations. + hot cup of coffee is also the best thing inthe weather where it is raining and the lights are dim. + coffee house is the best place to hang out

together with a bunch of friends or even with a girlfriend. The coffee has its magic because ofthe coffee beans. It is the beans that give the coffee its taste and strong flavor. Coffee is known toprovide energy instantly and refresh your body and mind. >o one would want to spoil the tasteby having a poorly blended coffee. To avoid such scenes, here is the list of the best coffee chainsspread all over the world to give the perfect cup of freshness.

10. Tullys Coffee:
http://listdose.com/author/ektajalan/http://listdose.com/author/ektajalan/


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Tully0s Coffee is a ;ashington based coffeehouse chain. There are special coffees, espressodrinks, baked products, pastries and other coffee related services available at Tully0s. 5riginatedin !eattle, ;ashington


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This is another coffee chain in A! which is based in 7lushing, ichigan. The company has itscenters in A!, A! territories, urope and +sia. :iscovered in 4$/, Coffee Beanery sells thefranchise of coffee shops and earns more from the e9uipment and product sell at the franchisees.It has more than 3 coffee houses in A! and over ( centers located in various countries,mostly in China, Bahrain, Cyprus, A+, and !outh #orea. The franchise of Coffee Beanery

includes coffee bars, :ouble&wide drive&through, and obviously, coffee stores. 5ne can have thebest taste here and the best coffee fandom. This brand was popular in less than no time and all itsfranchisees started spreading like fire which has not stopped yet.

7. Ti !ortons:

Tim @ortons is a company based in Canada. This brand is very well known for the coffee theysell, as well as the special doughnuts made here. There is a very simple menu offering onlydoughnuts and coffee to its customersL but in spite of the short menu, the 9uality of the productsis +&class and undoubtedly one of the best. It also offers some bakery products like bagels and

Timbits at some centers. In the home country itself, the brand Tim @ortons has over 3


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This coffee company is a retailer in coffee and espresso. 5ther than coffee, this restaurant alsoprovides tea and other bakery goods. There are over ) coffee houses owned by the company in) states of Columbia. +s it is an international coffee chain, it has (/ franchise centers all overthe world. The MCaribou Coffee0 is very popular and is known for the signature drink namedMcoolers0. +part from this, there are a number of flavors offered to the customers along with plain

coffee and espresso and all of those are truly awesome beverages. +lso, Jthe ;ild :rinkK isanother specialty of Caribou Coffee. 1ecently, in ((, the brand was ac9uired by a Germanultinational Company M?oh. +. Benckiser0 for an amount worth N3) million.

$. %loria &eans Coffees:

This coffee brand also has its history traced back in A!+. This company was founded in the year4$4 by d E Gloria ?ean #vetko. ;ithout keeping any track of time, they took the companyinternational and presently this brand stands with more than a thousand stores all over the world,out of which ) stores are in +ustralia


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The complete name of this coffee house is MThe Coffee Bean and Tea "eaf0 but is popular as 2ustMCoffee Bean0 or MThe Coffee Bean0. This is an +merican Coffee chain but now has centers andstores spread all over the world. It has more than 4 outlets in (3 countries across the globe.ost of the centers outside California are franchisees. The very uni9ue feature of the CoffeeBean stores is that they provide free ;i&7i access to their customers at most places. It generates

revenue of over N) million A! dollars


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great chain. This coffee house has its stores and centers in more than 3/ countries worldwide.6resently, there eist approimately ,-3 stores of :unkin0 :onuts out of which 3,/- storesare internationally located, while the others are in A!. Commonly, the :unkin0 :onuts centersrun as 7ranchisees. It is also sometimes paired with Baskin&1obbins, which is because they bothare owned by the :unkin0 Brands Inc.

1. -tar#u),s Coffee:

There are more than 3,( centers of this coffee chain in the country where it was originated,that is, A!. !tarbucks Corporation is originally an +merican coffee company which is now thebest global coffee house chain in the whole world. This coffee chain has (,-4 stores spreadover in /( countries. 5ut of these many centers and branches, it has 3() centers in Canada,?apan has 4-4 centers, - centers in China, -/ centers in A#, more than centers in !outh#orea, more than 3$ centers in eico, around (4 centers in Taiwan, more than ( aresituated in 6hilippines, and Turkey, Thailand, and Germany has more than $ centers each. 1est

all of them, that is, remaining 3($4 centers are located in the A! itself.

p Coffee Companies in India

Advertisements

Coffee production in India is dominated in the hill tracts ofSouth Indian States in India with Tamil Nadu contributing 11%,Kerala contributing !% and Karnata"a contributing #$% totowards the total coffee production in India As compared to

an& other countries in the world, coffee grown in India is grownunder shade rather than direct sunlight and so the finest coffeeis produced in India

In India coffee is grown appro'imatel& b& ,#(,((( coffeegrowers in India and out of these nearl& )!% are small


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growers, while the remaining two percentage are bigcompanies *ut of the coffee grown in India, !(% is used fore'port purpose and out of this +(% are bound to rance, Ital&,Netherlands, -reece, .apan, the /nited States, Solovenia,

0elgium, Spain, ussian ederation and -erman&

According to a stud& conducted b& the International Coffee*rgani2ation, India is the fifth largest producer of Coffee in theworld The names of top three coffee companies in India aregiven below3

Top three Coffee Comapanies in India:

4 Caf5 Coffee da&

4 India Coffee 6ouse

4 6industan /nilever

Some of the details regarding these top three coffee brandsand their manufacturers are given below3

Caf Coffee day:

Caf5 Coffee 7a& came into e'istence in the &ear 1))8 and it isa chain of Coffee shops in India with head9uarters in the stateof Karnata"a It is commonl& "nown as CC7 or Coffee 7a& andit is a division of Amalgamated 0ean Coffee Trading Compan&:imited At present, this compan& is acting as the largest caf5retail chain in India with more than 1((( cafes in 1;1 citiesand particularl& man& centres in the cit& of 0angalore The9ualit& of coffee offered b& this compan& attracts thousands ofcompanies ever& da& The& are sourcing coffee from more than1(,#(( acres of coffee estates, which is owned b& its sisterconcern

India Coffee House:


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This compan& has a chain of restaurants in India and this is runb& a series of co


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4.COFFEE-STORY Caf bars have flocked like CCD, Barista, etc Became famous and

even 5 star hotels started cashing on it. Coffee house started emerging at various places in the

country.

5.COFFEE SECTOR IN INDIA The 6th largest producer of the coffee in the world. Indian

coffee has created a niche for itself in the international market. Arabica coffee from India is alsowell received in international market. Coffee production in India: Karnataka, Kerala and Tamilnadu.

which contributes about 99% of total coffee production

6.INDIAN COFFEE Indian coffee has a good reputation in Europe for its less acidic and

sweetness of character and thus widely used in Espresso Coffee, though Americans prefer African

and South American coffee, which is a more acidic and brighter variety.

7.COFFEE CONSUMPTION 14 Kilograms Title 12 10 8 12 10 9 8.7 8.4 8.2 7.9 6.8 6 6

4.5 4.6 4.4 4 2 0.085 0 Country

8.COFFEE CONSUMPTION Per capita consumption of coffee is just 85 grams incompare to other countries. In the annual output of 300,000 tons, domestic consumption is only a

third(100,000 tons) India is predominantly a tea drinking nation. Coffee is a staple only in the

southern part of the country

9.GLOBAL COFFEE GIANTS EYES ON INDIA Market expansion on a faster rate

Urbanization is expanding Coffee drinking Fashion Growth in the disposable income

10.MARKETING SITUATION Niche coffee retail formal is growing at 10 to 12 percent a

year Organized coffee retail business-Rs 25 bn Coffee consumption in India has increased from

55,000 tones to 75,000 tones in the last three years 3 % of the world coffee production Export 80

% of the total produce.

11. I may be young, But please take me Seriously Youth between 15-35 years

Students form a majority of customer base Likes to be in group Likes to sit, talk and relax Drinks a

cup of Gourmet coffee with added flavours prefers snacks rather than meals

12.TOP COFFEE BRANDS IN INDIA Nescafe Tata Coffee BRU

13.COFFEE BOARD OF INDIA This is managed by the MINISTRY OF COMMERCE AND

INDUSTRY. This board was setup by an act of Parliament in 1940. The coffee board duties

include1. Promotion, sale and consumption 2. Conducting coffee research 3. Financial assistance

to small coffee growers

14.INDIAN COFFEE HOUSE The first Indian Coffee House was opened in New Delhi on

27 October 1957. They also serve dosa, sandwich, ic ecream,idly,etc at a very low price. This is

an affordable place.
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15.INDIAN COFFEE HOUSE The Indian Coffee House chain expanded across the

country, with branches in Pondicherry, Lucknow, Nagpur, Ja balpur, Mumbai, Kolkata, and Pune

by the end of 1958. These coffee houses in the country are run by 13 cooperative societies, which

are governed by managing committees elected from the employees.

16.It was in the golden soil of Chikmagalur that a traditional family owned a few acres ofcoffee estates, which yielded rich coffee beans. Soon Amalgamated Bean Coffee Trading

Company Limited, popularly known as Coffee Day was formed.

17.CAF COFFEE DAY Known as Amalgamated Bean Coffee Trading Company

Limited(ABCTL) Started by V. G. Siddhartha in Brigade Road, Bangalore, 1996 1497 company

owned outlets in 200 cities Largest organized retail coffee chain in India ISO -9002 certified

company.

18.PRODUCT Grows the coffee it serves in its cafes Well-equipped roasting unit The

eatables catered by different vendors -Ice creams- Cream Bell -Milk Amul -Snacks from local

vendors Sells merchandise through its stores. Enjoys trust for quality, hygiene and consistencyof food.

19.PRICE Affordable prices. Price for a cup of coffee ranges from Rs 50 to Rs 200

Only minor changes in the pricing policy due to changes in Govt. taxes.

20.PHYSICAL EVIDENCE Logo - Larger font- Emphasis on the word CAF. - Red

signifies leadership and passion. - Swirl for purity of purpose and the feel of coffee. Architecture

and dcor-uses bright colours and interiors according to the youth. Designing of pamphlets

posters and menu to attract the youth.

21.PROCESS Ordering and delivery earlier was self service and now most of the coffee

shops have waiters to take order and deliver at the table.

22.PEOPLE Emphasis on motivation and personal skills of the people. Friendly waiters

and services. Employees follow international standards of hygiene, cleanliness and personal

grooming. Reward Schemes like Employee of the month

23.PLACE Prime factor for success- Located at every possible location where business

can be generated. Caters to target market with strategically placed outlet . Eg-Located in high

street, gas station and near colleges.

24.PLACE Metros Tier-I cities ( Jaipur, Kanpur, Surat) Tier-II cities (Mysore,

Guwahati, Jamnagar) Satellite cities and urban outgrowths (NaviMumbai, Faridabad,

Secunderabad) To be expanded to Tier-III cities Tie-up with Ginger Hotels of the Taj Group

25.POSITIONING AND BRAND IMAGE Brought caf culture to India For the youth:

Young (AT HEART) customers, young and friendly staff Highest distribution network Target

middle and upper middle class Age group 15-29
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26.CONSUMER PROFILE Age group: 20-24 years- 37% 25-29 years- 27% Gender:

Male- 60% Female- 40% Occupation: Students- 52% Frequency of visit: Daily- 18% Weekly-

44%

27.CAF FORMATS Different caf formats: - Music cafes -Books cafes -Highway cafes

-lounge cafes -Garden cafes -Cyber cafes Latest addition: Lounge cafes

28.PROMOTION Through SMS Valentines day promotion, Caf Coffee Day Luv Zone

Through Television Held a contest around a very popular program on Zee English called Friends.

They have tied up with Channel [V]s Get Gorgeous contest. Ticket sales: They were involved

in WWE, Elton John, and Bryan Adams ticket sales

29.PROMOTION Tie-ups Liril, AirtelFriends. HDFC wanted to promote their debit card

and they choose Caf Coffee Day. So 21 cafes have debit card machines. Association with

movies Bas YunHi Khakee Main HoonNaa Socha Na Tha MujhseShaadiKarogi SALES

PROMOTION SPECIAL CAF CITIZEN CARD

30.REBRANDING Earlier perceived as a place where intellectual meet Positioned itself

as a coffee bar and has maintained that position for a long time now. CCD saw a latent market in

youngsters For youngsters- CCD a fun place where one can go anytime of the day and have fun

with friends. In 2002 CCD underwent a rebranding exercise. CCD spent INR 1.5 billion to

redesign existing cafes (2009).

31.REBRANDING OLD LOGO NEW LOGO

32.DO YOU KNOW WHAT THE MAIN STRENGTH OF CCD IS? Good Coffee at

affordable price

33.WEAKNESS Many of the CCD stores are incurring loses due to wrong site selection

(national highways) Product is not able to compete with international chains like Starbucks,

Costa etc.

34.CRITIQUE ON OTHER COFFEE OPTIONS IN INDIA

35.CAF NESCAFE Caf Nescafe is a budget solution to the coffee demand. They use

standard pre-mixes manufactured by NESTLE.

36.BRU WORLD CAF Promoted by HUL Mostly present in Mumbai, as of now Most

direct competition to CCD

37.MAJOR PLAYERS IN INDIAN COFFEE INDUSTRY Caf Coffee Day Barista

Lavazza Costa Coffee Coffee Bean & Tea Leaf Starbucks Coffee Gloria Jeans Coffee Dunkin

Donuts
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38.NO OF STORES 1400 1200 1000 800 600 400 200 0 Caf Coffe Day (1174) Barista

Lavazza (200) Costa Coffee Coffee Bean Starbucks Gloria Jean's (85) & Tea Leaf Coffee (20)

Coffee (7) (21)

39.I AM A COFFEE LOVER AND AN INDUSTRY OBSERVER. CAF COFFEE DAY

MANAGEMENT SHOULD HAVE SLEEPLESS NIGHTS

40.BARISTA Biggest Competition to CCD Moderately Priced Higher than CCD ( But

trust me, its worth it) It was established in 2000 but was taken over by Lavazza Barista has

outlets in India, Bangladesh, Sri Lanka and the Middle East.

41.THE DIFFERENCE BETWEEN CAF COFFEE DAY AND BARISTA CCD ambience

has become more college (or even high school) canteen-ish. The service staff are hard put to tell

the difference between capuccinos and lattes or grande and regular. Barista has remained

constant in ambience, service and menu, since its inception. The coffee - particularly the lavazza -

is incomparable which ever way you want to drink it. And the teas no less so.

42.COSTA COFFEE It is a UK based company and came to India in 2005

43. Very premium menu which is very European. The coffees and all other beverages

taste very nice and are very high quality

44.STARBUCKS COFFEE Most famous Coffee chain in the world with highest no. of

outlets Entered India in 2013 in a JV with Tata Global Beverages Ltd. Catering to premium

customers and prices are slightly higher than Costa Coffee The stores have got an Indian touch

in them and the menu has Indian taste items too

45.STARBUCKS OUTLET At Connaught place, New Delhi

46.COFFEE BEAN AND TEA LEAF The Best Coffee I have ever had Very Premium

High Quality Products priced at the same price as Starbucks

47.MOCHA COFFEE CHAIN 19 outlets all over India mostly in Mumbai and NCR It

stands for the coolest coffee shop in the country with its own sense of style They also serve

liquor in their cafes Earlier used to serve Sheesha too They have wider food menu Every shop

can have its own wild and intense flavour. Everything from a wall to a cup can have its own sense

of expression and identity. That diversity and variety in every outlet enriches rather than confuses.

And makes it a coffee shop people love to visit once more.

48.COFFEE CULTURE IN FIVE STAR HOTELS

49.SEA LOUNGE at HOTEL TAJ MAHAL PALACE, MUMBAI Sea lounge offers old

colonial charm with art deco furniture and live Piano music enhanced by its spectacular view of

the Arabian Sea. It is considered to be a city institution for traditional Afternoon Tea featuring an
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elaborate buffet spread of classic English delicacies and Local Indian favourites complemented

with a selection of the worlds finest teas and coffees.

50.Sea Lounge is a favourite for its light lunch and dinner fare and Mumbai street food

including Bhel Puri, Sev Puri, Kheema Ghotala Toastie and Vada Pav . In the evenings, guests

may choose to opt for a quiet glass of Champagne or a cocktail as they watch the lights from themoving ships on the harbour.

51.KAFE FONTANA at HOTEL TAJ PALACE, NEW DELHI It overlooks the pool with its

landscaped gardens, green palms, putting green and blue shimmering water, all of which can be

viewed through the lovely Venetian blinds.

52.REVENUE COMPARISON CCD stores on an average do a sale of about 30 lakhs

per annum form each of their outlets Costa is able to manage about 60 lakhs and even 1 crore

from some stores Interestingly Starbucks has done on an average of 1 lakh per day sale from

each of its outlets which is very high Coffee Bean & Tea Leaf does an annual sale of about 3.5

crores from each of its outlets

53.CONCLUSION In India A lot does happen over coffee
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;eport &ighlights:

India+s 01-


31/52

across India# Astablished in 0 under the name Barista, the Indian chain

was taken o$er by Italian

cofee products manu"acturer a$a))a in 0H# Barista ofers menu items like

espresso, lattes,

cappuccino and $arious pastries, in addition to basic cofee#

Ca"3 Cofee Day: Ca"3 Cofee Day ofers nearly e$erything cofee'related,

"rom take'home products

and eJuipment to "ully operational stores# ince the opening o" the =rst store

in Bangalore in 1996, Ca"3

Cofee Day has grown to become IndiaPs largest cofee retailer and is now

e(porting cofee to Aurope

and the Middle Aast# Ca"3 Cofee Day currently has o$er 1,2 outlets in 0

cities#

Costa Cofee: The British "ranchise has been in India since 02 and has 1

locations#

Ca"3 Eascucci: Italian cofee brand Ca"3 Eascucci opened its =rst outlet in

Bangalore in 01# The

master "ranchisee reportedly has plans to set up 6 outlets#

Di Bella Cofee India: The chain is currently operating three outlets with

reported plans to open 1

outlets in Mumbai by end o" 01-#

@loria Oean+s: @loria OeanPs Cofees, an ustralian'owned global specialty

cofee company in

collaboration with a Dubai'based retail group, andmark @roup, opened its

=rst ca"3 in India in 0H#

The chain is currently operating 16 outlets#

The Cofee Bean G Tea ea": The "ranchise has 17 outlets across ma%or cities#

Oa$agreen: Oa$agreen is an Indian chain o" in'store ca"es started by the

;eliance @roup in 0# It is


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now operational across eight cities with - locations in India#

Mocha: Ca"3 Mocha started in Mumbai in December 01 and now has 0

outlets#

Brewberrys Ca"3: 8pened in 0H in Fadodara, @u%arat and presently has 7stores across India#Cofee 4 5: The =rst Cofee 4 5 outlet opened in 0H in

Bangalore, they now ha$e a presence in 2

locations all o$er India#

Dunkin Donuts: In a "ranchise agreement with Oubilant >ood Norks, the =rst

Dunkin Donuts opened in

May 010 in 4ew Delhi# The chain has 07 outlets currently in 4orth and

Nestern India#

B;5 Norld Ca"3: &industan 5nile$er has e(tended its only cofee brand B;5

to a ca"3 chain, the B;5

Norld Ca"3# The chain currently has si( outlets across Mumbai#

Cuppa Ooe: Cuppa Ooe is an independent ca"3 launched by 5mbrella

&ospitality in pril 010 in

Mumbai# The company is reportedly considering e(panding#

tarbucks: The merican cofee chain entered the Indian market in 8ctober010 in a %oint $enture with

Tata @lobal Be$erages# Currently the chain has - outlets in 4ew Delhi,

Mumbai, Eune, and Bangalore#

McCa"e: McDonalds India has announced to implement its McCa"e brand in

certain e(isting

restaurants#

Qwiky+s Cofee: Qwiky+s Cofe has 00 company'owned outlets concentratedin southern India#

Cofee Norld: The chain currently has se$en outlets across India#

Trade:


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n estimated H percent o" production is e(ported# ctual e(ports are

$irtually eJui$alent to

production, but include 1# million bags o" cofee that are imported duty "ree

"or processing and ree(port

under a special re'e(port program# Current marketing year .01


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The Cofee Board has re$ised its MR 010 Mumbai has lowered

the e(port estimate by -12, 6 kg bags to re*ect the current estimate o"

-#H million 6 kg bags

.09,H metric tons/# Indian cofee e(port data is pro$ided in the table

below and re*ect the most

current trade data#

India+s cofee imports are primarily "rom Fietnam, Indonesia, 5ganda, and

enya "or processing and

re'e(port# This cofee enters India "ree o" duty pro$ided it is re'e(ported

under the pro$isions o" a ree(port

program# Tarifs on imports o" cofee are 1 percent and percent "or

cofee deri$ed products

.ee Table /# @i$en the high tarifs, $irtually no cofee is imported "or

consumption in the domestic

marketS all imports are "or processing and re'e(port#


35/52

Bengali Wikipedia !th "nniversar# Cele$ration and International Conference% &olkata

he conference will be held on @th and *0th :anuary (0* at :adavpur Hniversity

egistration for the conference is now open

Coffee produ)tion in ndia

;rom i#ipedia, the free encyclopedia

Coffee forests in "ndia
http://meta.wikimedia.org/wiki/Bengali_Wikipedia_10th_Anniversary_Celebration_Kolkatahttp://meta.wikimedia.org/wiki/Bengali_Wikipedia_10th_Anniversary_Celebration_Kolkatahttp://meta.wikimedia.org/wiki/Bengali_Wikipedia_10th_Anniversary_Celebration_Kolkatahttp://meta.wikimedia.org/wiki/Bengali_Wikipedia_10th_Anniversary_Celebration_Kolkatahttp://meta.wikimedia.org/wiki/Bengali_Wikipedia_10th_Anniversary_Celebration_Kolkatahttp://meta.wikimedia.org/wiki/Bengali_Wikipedia_10th_Anniversary_Celebration_Kolkata


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Coffee plantation in "ndia

Coffee production in Indiais dominated in the hill tracts of 7outh "ndianstates, with the state

of+arnata#aaccounting 9 followed by +erala(8 and amil 1adu** of production of

8,(00 tonnes. "ndian coffee is said to be the finest coffee grown in the shade rather than direct

sunlight anywhere in the world.I*Jhere are approximately (0,000 coffee growers in "ndiaK @8 of

them are small growers.I(J3s of (00@, the production of coffee in "ndia was only ). of the total

production in the world. 3lmost 80 of the country's coffee production is exported. I9J5f that which is

exported, -0 is bound for Germany, ussian federation, 7pain, Belgium, 7lovenia, Hnited 7tates,

:apan, Greece, 1etherlands and ;rance, and "taly accounts for (@ of the exports. &ost of the

export is shipped through the7ue$ Canal.I*J

Coffee is grown in three regions of "ndia with +arnata#a, +erala and amil 1adu forming the

traditional coffee growing region of 7outh "ndia,followed by the new areas developed in the non2

traditional areas of3ndhra 4radeshand5rissain the eastern coast of the country and with a third

region comprising the states of3ssam, &anipur,&eghalaya, &i$oram,ripura,1agaland

and3runachal 4radeshof1ortheastern "ndia, popularly #nown as 7even 7ister 7tates of "ndiaL. I)J

"ndian coffee, grown mostly in southern "ndia under monsoon rainfall conditions, is also termed as

"ndian monsooned coffeeL. "ts flavour is defined asM Lhe best "ndian coffee reaches the flavour

characteristics of 4acific coffees, but at its worst it is simply bland and uninspiringD.IJhe two well

#nown species of coffee grown are the3rabicaand obusta. he first variety that was introduced intheBaba Budan Girihill ranges of +arnata#a in the *-th century I?Jwas mar#eted over the years

under the brand names of +ent and 7.-@.

Contents

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http://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tonnehttp://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-value-1http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Lee-2http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Illy_.26_Viani-3http://en.wikipedia.org/wiki/Suez_Canalhttp://en.wikipedia.org/wiki/Suez_Canalhttp://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-value-1http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-value-1http://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Meghalayahttp://en.wikipedia.org/wiki/Meghalayahttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Northeastern_Indiahttp://en.wikipedia.org/wiki/Northeastern_Indiahttp://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-region-4http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Indian-5http://en.wikipedia.org/wiki/Arabica_coffeehttp://en.wikipedia.org/wiki/Robusta_coffeehttp://en.wikipedia.org/wiki/Baba_Budan_Girihttp://en.wikipedia.org/wiki/Baba_Budan_Girihttp://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Robertson-6http://en.wikipedia.org/wiki/Coffee_production_in_Indiahttp://en.wikipedia.org/wiki/Coffee_production_in_Indiahttp://en.wikipedia.org/wiki/Coffee_production_in_Indiahttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tonnehttp://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-value-1http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Lee-2http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Illy_.26_Viani-3http://en.wikipedia.org/wiki/Suez_Canalhttp://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-value-1http://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Orissahttp://en.wikipedia.org/wiki/Assamhttp://en.wikipedia.org/wiki/Meghalayahttp://en.wikipedia.org/wiki/Tripurahttp://en.wikipedia.org/wiki/Arunachal_Pradeshhttp://en.wikipedia.org/wiki/Northeastern_Indiahttp://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-region-4http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Indian-5http://en.wikipedia.org/wiki/Arabica_coffeehttp://en.wikipedia.org/wiki/Robusta_coffeehttp://en.wikipedia.org/wiki/Baba_Budan_Girihttp://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Robertson-6http://en.wikipedia.org/wiki/Coffee_production_in_India


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* Aistory

( 4roduction

o (.* Bac#ground

o (.( Growing conditions

o (.9 4rocessing

9 %arieties

) esearch and development

o ).* egional research stations

4opularity

? Coffee Board of "ndia

- 7ee also

8 eferences

@ 6xternal lin#s

!istoryIeditJ

Hnripe Coffee 4ods in3ra#u %alley, 3ndhra 4radesh
http://en.wikipedia.org/wiki/Coffee_production_in_India#Historyhttp://en.wikipedia.org/wiki/Coffee_production_in_India#Productionhttp://en.wikipedia.org/wiki/Coffee_production_in_India#Backgroundhttp://en.wikipedia.org/wiki/Coffee_production_in_India#Growing_conditionshttp://en.wikipedia.org/wiki/Coffee_production_in_India#Processinghttp://en.wikipedia.org/wiki/Coffee_production_in_India#Varietieshttp://en.wikipedia.org/wiki/Coffee_production_in_India#Research_and_developmenthttp://en.wikipedia.org/wiki/Coffee_production_in_India#Regional_research_stationshttp://en.wikipedia.org/wiki/Coffee_production_in_India#Popularityhttp://en.wikipedia.org/wiki/Coffee_production_in_India#Coffee_Board_of_Indiahttp://en.wikipedia.org/wiki/Coffee_production_in_India#See_alsohttp://en.wikipedia.org/wiki/Coffee_production_in_India#Referenceshttp://en.wikipedia.org/wiki/Coffee_production_in_India#External_linkshttp://en.wikipedia.org/w/index.php?title=Coffee_production_in_India&action=edit&section=1http://en.wikipedia.org/w/index.php?title=Coffee_production_in_India&action=edit&section=1http://en.wikipedia.org/wiki/Araku_Valleyhttp://en.wikipedia.org/wiki/Araku_Valleyhttp://en.wikipedia.org/wiki/Coffee_production_in_India#Historyhttp://en.wikipedia.org/wiki/Coffee_production_in_India#Productionhttp://en.wikipedia.org/wiki/Coffee_production_in_India#Backgroundhttp://en.wikipedia.org/wiki/Coffee_production_in_India#Growing_conditionshttp://en.wikipedia.org/wiki/Coffee_production_in_India#Processinghttp://en.wikipedia.org/wiki/Coffee_production_in_India#Varietieshttp://en.wikipedia.org/wiki/Coffee_production_in_India#Research_and_developmenthttp://en.wikipedia.org/wiki/Coffee_production_in_India#Regional_research_stationshttp://en.wikipedia.org/wiki/Coffee_production_in_India#Popularityhttp://en.wikipedia.org/wiki/Coffee_production_in_India#Coffee_Board_of_Indiahttp://en.wikipedia.org/wiki/Coffee_production_in_India#See_alsohttp://en.wikipedia.org/wiki/Coffee_production_in_India#Referenceshttp://en.wikipedia.org/wiki/Coffee_production_in_India#External_linkshttp://en.wikipedia.org/w/index.php?title=Coffee_production_in_India&action=edit&section=1http://en.wikipedia.org/wiki/Araku_Valley


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Coffee 4lantation in 3ra#u, 3ndhra 4radesh

Coffee growing has a long history that is attributed first to 6thiopia and then to3rabia, mostly to


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5ver the last 0 years, coffee production in "ndia has grown by over * percent.I@J;rom *@@*,

economic liberalisation too# place in "ndia, and the industry too# full advantage of this and cheaper

labour costs of production.I*0J"n *@@9, a monumental "nternal 7ales Ouota "7O/ made the first step

in liberalising the coffee industry by entitling coffee farmers to sell 90 of their production within

"ndia.I(Jhis was further amended in *@@) when the ;ree 7ale Ouota ;7O/ permitted large and

small scale growers to sell between -0 and *00 of their coffee either domestically orinternationally.I(J3 final amendment in 7eptember *@@? saw the liberalisation of coffee for all growers

in the country and a freedom to sell their produce wherever they wished. I(J

Produ)tionIeditJ

BackgroundIeditJ

he main coffee producing states of "ndia

+arnata#a coffee beans

Ei#e in Ceylon, coffee production in "ndia declined rapidly from the *8-0s and was massively

outgrown by the emerging tea industry. he devastating coffee rustaffected the output of coffee to

the point that the costs of production saw coffee plantations in many parts replaced with tea

plantations.I**JAowever, the coffee industry was not as affected by this disease as in Ceylon, and

although overshadowed in scale by the tea industry, "ndia was still one of the strongholds of coffee
http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-CABI-9http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-CABI-9http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-10http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-10http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Lee-2http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Lee-2http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Lee-2http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Lee-2http://en.wikipedia.org/w/index.php?title=Coffee_production_in_India&action=edit&section=2http://en.wikipedia.org/w/index.php?title=Coffee_production_in_India&action=edit&section=3http://en.wikipedia.org/wiki/Ceylonhttp://en.wikipedia.org/wiki/Coffee_rusthttp://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-11http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-CABI-9http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-10http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Lee-2http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Lee-2http://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-Lee-2http://en.wikipedia.org/w/index.php?title=Coffee_production_in_India&action=edit&section=2http://en.wikipedia.org/w/index.php?title=Coffee_production_in_India&action=edit&section=3http://en.wikipedia.org/wiki/Ceylonhttp://en.wikipedia.org/wiki/Coffee_rusthttp://en.wikipedia.org/wiki/Coffee_production_in_India#cite_note-11


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production in theBritish 6mpirealong with British Guiana. "n the period *@*0P*(, the area under

coffee plantation was reported to be (09,*9) acres 8(,(0 ha/ in the southern states, and was

mostly exported to 6ngland.

"n the *@)0s, "ndian filter coffee,a sweet mil#y coffee made from dar# roasted coffee beans -0P

80/ and chicory(0P90/ became a commercial success. "t was especially popular in thesouthern states of3ndhra 4radesh,+arnata#a, +eralaandamil 1adu. he most commonly used

coffee beans are3rabicaand obustagrown in the hills

of +arnata#a+odagu,Chi##amagaluruand Aassan/, +erala&alabarregion/ andamil

1adu1ilgiris istrict,


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growing season. "n this same season, "ndia exported over ))0,000 pounds (00,000 #g/ of coffee,

with over ( percent destined for "taly. raditionally, "ndia has been a noted producer

ofArabicacoffee but in the last decade robustabeans are growing substantially due to high yields,

which now account for over ?0 percent of coffee produced in "ndia. he domestic consumption of

coffee increased from 0,000 tonnes in *@@ to @),)00 tonnes in (008. I*@J

3ccording to the statistics provided by the Coffee Board of "ndia, the estimated production of

obusta and 3rabica coffee for the L4ost &onsoon 6stimation (00@P*0L and L4ost Blossom

6stimation (0*0P**L in different states accounted for a total of 908,000 tonnes and (8@,?00 tonnes,

respectively.I(0J3s of (0*0, between -0 and 80 of "ndian grown coffee is exported overseas.I@JI(*J

Growing conditionsIeditJ

3ll coffees grown in "ndia are grown in shade and commonly with two tiers of shade. 5ften inter2

cropped with spices such as cardamom, cinnamon,clove, and nutmeg, the coffees gain aromatics

from the inter2cropping, storage, and handling functions. I((JGrowing altitudes range between *,000 m

9,900 ft/ to *,00 m ),@00 ft/above sea levelforArabicapremier coffee/, and 00 m *,?00 ft/ to*,000 m 9,900 ft/ for Robustathough of lower uality, it is robust to environment conditions/. I(J

I*J"deally, bothArabicaand Robustaare planted in well drained soil conditions that favour rich

organic matter that is slightly acidic pA ?.0P?./.I*JAowever, "ndia's coffees tend to be moderately

acidic which can lead to either a balanced and sweet taste, or a listless and inert one. I((J7lopes

ofArabicatend to be gentle to moderate, while Robustaslopes are gentle to fairly level.I*

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