Post on 12-Jul-2015
Executive Summary• Our mission is to will provide a friendly, comfortable
atmosphere where the customers can receive quality food, drinks, and service at a reasonable price.
• Our café will offer a variety of choices to the customers. Cappuccinos, lattes, espressos, smoothies, regular coffee, soft drinks, and tea of all sorts will be available.
• The café will also serve deli-style breakfast sandwiches with the freshest ingredients, muffins, croissants, cinnamon rolls, coffee cake, and other tasty treats.
• Coffee Spot Café will be open from 6:00 A.M. to 6 P.M. Sunday-Saturday.
Goals and Strategies
• Short-term goal: Use the quality of our service and advertising to soon become well-known throughout Connersville.
• Long-term goal: Expand the business to other locations and include catering.
• Strategy: Work hard to have the best-tasting coffee, treats, and service in town and surrounding areas.
SWOT Analysis
• Strengths: Reasonable prices, wide variety of coffee and drinks, a lot of home-made treats
• Weaknesses: Turn down in the economy, start- up costs, new business, no reputation
• Opportunities: Job opportunities for the many unemployed in Connersville, catering
• Threats: Gas stations, McDonalds, Brian’s Bookstore, and other local restaurants SWOT Analysis
Location
• The location of my business will be in kurukshetra sector 17. Near kessel mall.
• Because lots of youngster and families come there for shopping and entertainment.
• It is also near to MC building lots of people come there for official purpose..
• Main market is very near to it.
Market Analysis
• Target Market: My target market will be to anyone who enjoys coffee, but I will mainly target people age 18 and older, both male and female, and who are of the working class.
• Competition: In Kurukshetra other than café coffee day no other coffee bar is open, so no more competition is there.
• Market Trends: Coffee consumption in India has increased from 55,000 tones to 75,000 tones in the last three years. India is sixth largest producer of coffee in world coffee retail formal is growing at 10 to 12 percent a year Organized coffee retail business-Rs 25 bn.
Hot Coffee
Espresso Rs60
Macchiato Rs45
Cappuccino Rs40
Café Latte Rs70
Chococinno Rs60
Café Mocha Rs80
Irish Coffee Rs80
Cold Coffee
Sweet Mint Rs90
Cold Sparkle Rs90
Brandied Banana Rs90
Tropical Iceberg Rs100
Iced Eskimo Rs100
Granitas
Blood Orange Rs40
Cool Blue Rs35
Pineapple Crush Rs40
Emerald Ice Rs40
Ruby Surprise Rs45
Smoothies
Mango Colada Rs80
Strawberry
Colada Rs100
Cremosas
Litchi Rs
Ginger Spice Rs
Pina Colada Rs
Ice Creams
Vanilla Rs40
Chocolate Rs50
Butterscotch Rs50
Seasons Best ----
Quick Bites
Samosa Rs10
Puff Rs10
Veg-Pizza Rs90
Chesse-Pizza Rs130
French Fries Rs60
Kathi Roll Rs60
Wraps Rs60
MENU
Product Serving Size
• Hot Coffee ------ 150 ml
• Cold Coffee ------ 250 ml
• Smoothies ------- 150 ml
• Granitas ------- 250 ml
Start Up Cost
RENT -1,00,000 P.A
LAIBRARY COST-1,50,000 P.A
SPORTS HALL COST-1,50,000 P.A
WAITER’S SALARY-
(6000 x 4)2,88,000 P.A
ELECRICITY BILL-50,000 P.M
REPAIR & MAINTAINANCE-30,000 P.A
RAW MATERIAL-40000 P.M
ADVERTISEMNET EXPENSES- 50,000 P.A
FIXTURES & FURNITURE-5,00,000
TOTAL-13,58,000
SOURCE OF FUND
• TOTAL COST-13,58,000
• RESERVE-1,42,000
• CAPITAL:
• VANDNA VERMA=300000
• DIWAKAR SAINI=300000
• VIKAS SINHMAR= 300000
• ABHISHEK SINGH=300000
• PRITI VERMA=300000
Café Library
Some Key Points:
• Monthly membership pack Rs400
• One hour charge Rs30
• Annual pack Rs4500
• Only magazines and newspapers
Café Play Mania
Some Key Points:
• Games included:
• Snooker
• Table tennis
• Air hockey
• carom
• Per hour charge Rs150
• Monthly membership pack for Rs2,000
• Annual membership for Rs20,000
Merchandising:
• Caps
• T-Shirts
• Bags
• Mugs
• Coffee Filters
• Coffee Powders
• Coffee Mints
• Pens
Marketing Plans
• Distribute pamphlet in local newspapers
• Adds on local cable TV channels
• Posters in city, sectors, university, NIT and colleges etc.
• Hoardings around the city