Zmuda, N. (n.d.). Coca Cola Maintains Marketing Spend Amid Sluggish Demand. Retrieved September 9, 2014, from http://adage.com.proxy2.cl.msu.edu/article/cmo-strategy/coca-cola-

maintains-marketing-spend-amid-sluggish-demand/294251/

Albert Yuann

Coca-Cola

-Founded in 1886 -28 Years of happiness-200+ Countries

Video

•https://www.youtube.com/watch?v=-A-7H4aOhq0

The “Drink a coke” campaign

•Sharing on Facebook or Tweeter

•Instagram

•Blogs & Youtube

Big Idea

To share the happy feelings when drinking coke

Target audience

-Everyone who likes to drink Coca-Cola-Feelings

Campaign Objectives and KPI

-Like and shares-Google analysis-tweets using #Drink a coke

Tools & Tactics

Budget

•Coca-cola FAQs page •Hourly SEO costs vary across countries$76-$200/hour•Approximately $300000

Thank you

•References:•http://jerseynut.blogspot.com/2011/04/coke-vs-doma-drives-this-blogger-to.html

•http://www.marketingprofs.com/articles/2013/11414/how-to-create-your-hourly-rate-for-digital-marketing-services

•http://www.coca-colacompany.com/stories/share-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under

•http://moz.com/blog/seo-pricing-costs-of-services

•http://www.coca-colacompany.com/contact-us/faqs

•http://www.keepbusy.net/play.php?id=picture-gallery-415