div class=trans-pagebuttonPage 1button div class=trans-image a href=https:reader039fdocumentsinreader039viewer20220309145b5e77467f8b9a415d8c76echtml5page1jpg target=_blank amp-img class=trans-thumb alt=Page 1: Coca Cola Case Study 1 - Alpine Media · alpine TAKING YOUR NAME TO THE TOP BACKGROUND: Coca Cola launched Coca Cola Zero to the New Zealand market in 2008 Coca Cola wanted to src=https:reader039fdocumentsinreader039viewer20220309145b5e77467f8b9a415d8c76echtml5thumbnails1jpg width=142 height=106 layout=responsive amp-imga divdiv