Conversation Percentage Over Time

This graph displays the relative per-centage of mentions of each brand, compared to the aggregate mentions for each day.

Microsoft was successful at driving conversations with their #onedriveit campaign initially, but fell off sharply when it became clear that people were more interested in music and less interested in cloud storage.

H&M was able to generate significant engagement, but ultimately it was Kylie Jenner’s DJ request at the #FruttareHangout that won the day.

#coachella 4,385,686,066

FRUTTARE

H&M

HEINEKEN

MICROSOFT

SAMSUNG

SEPHORA

SPOTIFY

10 11 12 13 14 15 16 17

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60%

80%

100%

APRIL