Brooke RobichauxDigital Media Student

Rebranding theCouncil on Aging

Why do we need to change?

Why do we need to change?

Fuzzy

Not recognizable

Inconsistent

What does this design say about the COA?

What does the St. Charles Council on Aging stand

for?

Helping others

Caring

Assistance

Services

Helping others

Caring

Assistance

Services

And…Fun!

Traditional Modern

Inspiration

A New Look

A New Look

Detailed, yet simplistic

Encloses Text

Looks bright, not dreary

Why Yellow?

Why Yellow?Positive emotions: Happiness, Excitement

Attention-catching

Promise of good things to come

UpdatedLetterhead

Old New

New Business Cards

Brochure Side One

Brochure Side Two

Visualize a new Council on Aging

Work

Casual orSpecial Functions

Staff ID

Outdoor Sign

Indoor Banner

Let’s Recap

Let’s Recap

Representation

Let’s Recap

Representation

Consistency

Let’s Recap

Representation

Consistency

Marketing

Questions?

Thank you for your time

Contact: Brooke Robichaux BRobichaux@satellite.stcharles.k12.la.us