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Source: By WillMcC - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4379199

Source: The rise of the marketer: Driving engagement, experience and revenue. Economist Intelligence Unit survey of 478 marketing executives, published January 2015

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Source: https://hbr.org/2014/07/the-rise-of-the-chief-marketing-technologist

Download the full report: http://bit.ly/martech14

Customer Experience Leaders, 107.50%

S&P 500 Index, 72.30%

Customer Experience Laggards, 27.60%

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20.00%

40.00%

60.00%

80.00%

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120.00%

© 2015 Watermark Consulting Source: http://www.watermarkconsult.net/docs/Watermark-Customer-Experience-ROI-Study.pdfWatermark defines Customer Experience Leaders and Laggards as the top ten and bottom ten rated public companies in Forrester Research’s 2007-2014 Customer Experience Index studies. Comparison is based on performance of equally-weighted, annually readjusted stock portfolios of Customer Experience Leaders and Laggards relative to the S&P 500 Index

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