Clusters in Catalonia

18th November 2013

CLUSTERS IN THE WORLD

2001199719921980

Regions and countries with initiatives based on cluster development

+

-

Emilia-RomagnaToscana....

Basque CountryScotlandArizonaCataloniaMassachusetts New Zealand

Costa RicaCalifornia....

SwedenTurkeyLithuania

AustriaJordanianMéxicoSouth Africa....

FranceEstoniaDenmarkSloveniaUKMinas Gerais...

1990 2003

Aprox. More than 3.000 initiatives in different countries

and regions (*)

2005

PakistanKazakhstanPoland….

2011

(*) Estimation from TCI,European Cluster Observatory 2011

Clusters: a global phenomena

There are no good or bad sectors

There are winning strategies and obsolete strategies in all sectors

Lessons learned

4

COMPETITIVENESSCOMPETITIVENESS

CLUSTER CLUSTER

WINNINGSTRATEGIES

WINNINGSTRATEGIES

• Segment by business and not by statistical codes

• Success or future strategies in this business

BUSINESS BUSINESS

• Last target

• Tool: place to discuss group strategy and implement actions according to the strategy

Why clusters?

Business Cooperation

Competitiveness

+

+_

_

Obsolete collective strategy.

Collective winningstrategy.

Obsolete individual strategy.

Individual winning strategy.

Cluster Objective

New business segmentation

Gourmet food Cluster

FOOD(Ordesa, Nestlé, Nafree, Haribo…)

FURNITURE(Pipoo, Baby Cinque, Asdara…)

“SERVICES” – EDUCATION(Invenio, Hamelin, Kids&Us…)

PRINTING(Edebé, Planeta infantil, La

Magrana, Casals, Barcanova…)

Schoolarship(Jovi, Alpino-Dacs,

Busquets, Factis, Manley…)

ENTERTAINMENT(Falgas, Egar Baby, Planeta

Magic, Aventura Park…)

URBAN FURNITURE(Mein, Fund. Dúctil Benito

Gubern Casas…)

TOYSEduca Borrás, Diset, IMC

Toys, Ninco…)

MEDIA(Imira Ent.,Neptuno)

KIDS CLUSTER

PERSONAL CARE -COSMETICS

(Arbora&Ausonia, Nenuco, Interparfum, Air-val…)

FASHION & COMPLEMENTS( Canada House,, Schuss, Gama Textil…)

CHILDCARE(Jané, Play, Dorel Hisp…)

New business segmentation

Strategic Change Process

Month 0 Month 4

Competitive analysis

Strategic AnalysisDefinition main characteristics of the sector

Strategic analysis (competitive strengths)

Environment analysis

Business tendencies at global level

Suggested actions for companies

Suggested actions for Government

Cluster monitoring

Pu

blic p

resen

tati

on

Action plan

Companies’ Strategic change

Technological change

Executive training

Internationalization

Benchmarking

Strategic Dive

Tailored actions

Cluster MethodologyCluster Methodology

Month 16

1Understanding the business

2Changing the strategy in

the right direction

Set up cluster

association

3Stablishing governance

Hiring Cluster manager

4 Guarantying sustainability

Governance

Month 20

Search for the salmonsSearch for the salmons

Personal commitment with innovation

Break the conventional wisdom

Vision of the future

Business Ambition

Roots

Resilience (They try harder!!)

Leadership: key peopleLeadership: key people

FIRST PEOPLE, THEN STRATEGY FIRST PEOPLE, THEN STRATEGY

The salmons are the engine of the cluster.

High impact

Long termShort term

Low impact

Transformational projects

Facilitation activities

Strategic change process

MONEY FOR COFFEE

3. Working with small groups with leaders sharing the same vision

But, how do we cooperate?But, how do we cooperate?

1. Creating Trust

2. Developing transformational projects based on the strategic challenges

4. Searching for your own profitability but also “sweating the t-shirt” for the others

Cooperation is a “muscle” which develops exercising

Joint distribution

Transformational Projects

Transformational Projects

Sophisticating the demand: Lighting Academy

SHORT TERM LONG TERM

PRIVATE LEADERSHIP IS ESSENTIAL

HIGH PRIORITY

LOW PRIORITY

Sourcing in China

Marketing China

Support to companies’ strategic change

Tablet’s Promotion

Connect

Support to tax reliefs

EU Brand

LEGO

Logistics in Morocco

Promotion of retail

Research in ICT

manufacturing centers

OUTLET

Training

Brand marketing

Simulation tools

New products T.I

No projects without private leadership

PROJECT HEALTH AND SPORTS

The future will be hybrid

Intercluster projects

Kid’s cluster

Sports cluster

Medical devices cluster

Acuaculture cluster

Children’s health

The future will be hybrid

Intercluster projects

The salmons are the engine of the cluster, projects are the gasoline.

Catalonia: A Holistic Cluster Ecosystem

1.000 active companiesin 24 clusters

Pro-clusters Government since 1993

Business Schools (IESE,ESADE)

trainingCluster Professionals

TCI Headquarters

Some world-leadingCluster Consultants

@ACCIO

Moltes gràcies!!!Joan Martí Estévez

Manager of Cluster Developmentjomarti@gencat.cat