Adrian Niculescu - Social Media Strategist @ Clubv3

Social Media Gaming

How the Games Changed the Face of

Social Networking and how Brands

Communicate with Consumer

Through Them

Bucharest Hubb, 2nd of June, 2010

www.adrianniculescu.com www.clubv3.com

Virtual goods in the USA will reach $1.6 billion revenue in 2010

$1 billion revenue in 2009

(source: Inside Network)

$ 835 million start-ups

Virtual Goods Market in Asia: $5 bn (2008), $7 bn (2009)

www.adrianniculescu.com www.clubv3.com

The Big 3 Companies:

1. Zynga

700 employees, $200 mil. 2009

2. Playfish

250 employees, $75 mil. 2009, acquired by EA in nov. 2009

3. Playdom

300 employees, $50 mil. 2009, #1 on MySpace

Top Facebook Games and Apps:

1. Farmville (75 mil. Users), Birthday Cards (41 mil.),

Café World (30 mil.), IHeart (28 mil.), Happy Aquarium (27 mil.)

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What is a social network game?

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www.adrianniculescu.com www.clubv3.com

www.adrianniculescu.com www.clubv3.com

www.adrianniculescu.com www.clubv3.com

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Thank you!

Q & A

adrian@clubv3.com

0040744777544