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© Copyright 2012 Hitachi Consulting
www.hitachiconsulting.com
Sustainable Governance
for Efficient Cloud Utilization
April 2012
Chad M. Lawler, Ph.D. Director, Consulting Services
Cloud Computing
U.S. Strategic Technology Solutions
www.hitachiconsulting.com/cloud/
http://www.greenitsummit.org/summit/
Green IT Cloud Summit 2012 Washington, D.C, April 18,
Sheraton Premier, Tysons Corner
Cloud Service
Broker Model
© Copyright 2012 Hitachi Consulting
Introduction - Cloud Strategic Advisor - Chad Lawler, Ph.D.
Dr. Lawler leads Hitachi’s Cloud Practice as Director of Consulting, Cloud Computing.
Worked with leading cloud companies to help improve their offerings and is a recognized expert in the field of cloud computing, proving strategic cloud advisory services for clients
Presented at numerous academic and business conferences on cloud computing, disaster tolerant computing and business continuity.
Led global cloud computing and enterprise architecture initiatives driving strategy and transformation
Has helped numerous enterprise companies leverage cloud computing for strategic advantage, innovation and cost savings
16 years of experience in IT leadership as a change agent, thought leader and new technology business developer, with business acumen in strategic executive management, IT transformation and business development, and consulting experience from technology, energy and banking sectors
Holds a Ph.D. in Information Engineering and Management from SMU in Dallas, TX, where he conducted research in the area of disaster tolerant cloud computing
Holds a M.S. from SMU and a B.S. in Business and Information Systems from The University of Texas at Arlington, is a certified TOGAF Enterprise Architect and has numerous industry technical certifications
Dr. Chad M. Lawler, Ph.D.
Director, Consulting Services,
Cloud Computing
chad.lawler@hitachiconsulting.com
www.linkedin.com/in/chadmlawler
www.cardcloud.com/chadlawler
www.hitachiconsulting.com/cloud
© Copyright 2012 Hitachi Consulting
What is Cloud Computing…Really…???
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“A standardized IT capability (services, software, or infrastructure) delivered via the Internet in a pay-per-use and self-service way.”
- Forrester
Cloud Computing is arising from a growing set of extremely efficient, massively scalable multi-tenant data centers offering organizations an alternative way of building, deploying and selling IT services at a significantly lower price point. Customers pay for these services on a pay as you go, usage based model that ramps as you grow.
- OpenCrowd
“an emerging IT development, deployment and delivery
model, enabling real-time delivery of products, services and solutions
over the Internet” - IDC
“Cloud is a way of using technology, not a technology in itself – it's a self-service, on-demand pay-per-use model.”
– The 451 Group
“Cloud computing is an online delivery method for applications and IT resources, including processing power, capacity, memory, hosting and servers”
- Deloitte
“…a style of computing in which massively scalable IT-enabled capabilities are delivered as a service to external customers using Internet technologies where services are tracked with usage metrics to enable multiple deployment models”
- Gartner
“a dynamically scalable, virtualized information services delivered on demand over the Internet with multitenant capability, service-level agreements (SLAs) and usage-based pricing.”
- Yankee Group
“Cloud Computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.”
- NIST
© Copyright 2012 Hitachi Consulting
Cloud Computing Is Not a New Technology
Cloud is a New Delivery Model for
consuming computing resources in a
metered utility fashion that is all about agility,
meeting business demand and the
economics of IT costs
“Cloud is a way of using technology, not a technology in
itself – it's a self-service, on-demand, pay-per-use
model. Consolidation, virtualization and automation strategies
will be the catalysts behind cloud adoption.” – The 451 Group
© Copyright 2012 Hitachi Consulting
What Is & Is Not Cloud
1) Dynamic scale up/down
2) Self-service
3) Pay-per-use
Technology Enablers Cloud
+ = • Virtualization
• Mobility
• Multi-tenancy
• Internet Web Service
• High CapEx Upfront Cost
• Traditional License Model
/ • Managed Hosting
• Private Environment
• Web Farm
• Location Dependence
• Dynamic Provisioning
• Web Site
Cloud Characteristics
Cloud
=
1) Pay-Per-Use Metered Billing (Pay Only for What you Use)
2) Reduced Upfront Capital Expenditure
3) On-Demand, Rapid, Dynamic Scalability Up & Down
4) Dynamic Provisioning & Process Automation
5) Multitenant with Network Access
6) Standard Web Services APIs for Integration
7) Self-Service Portal for End Users
+
X
© Copyright 2012 Hitachi Consulting
Cloud Service Delivery - The Cloud Stack
SaaS providers:
Salesforce.com ,
Microsoft Office 365,
Navisite, Microsoft
Dynamics CRM,
ORACLE CRM On
Demand, daas.com,
Google Apps
PaaS providers:
Microsoft Azure, Google
App Engine, Force.com,
VMForce, Heroku
Makara/openshift.redhat
IaaS providers:
Amazon Web Services,
GoGrid, Opsource
Rackspace
Terremark/Verizon
CenturyLink/Savvis
AT&T, IBM, Dell,
Flexiant, Joyent, Elastic
Hosts, Softlayer
What makes “Cloud”, Actually Cloud
© Copyright 2012 Hitachi Consulting
Beyond the Hype - Cloud is Changing Business & IT
© Copyright 2012 Hitachi Consulting
The IT Problem
Business Needs
− Speed
− Flexibility
− Lower costs
− Reliability
− Low risk
IT Response
− Figure out what’s being asked
− Manual provisioning
− No coordination
− Limited flexibility
− Reactive
IT Cannot Meet
Business Expectations
© Copyright 2012 Hitachi Consulting
Beyond the Hype - Cloud is Changing Business & IT
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Your Business
Your IT
Business and End
Users
Circumventing IT
SaaS IaaS PaaS
Services Providers
© Copyright 2012 Hitachi Consulting
IT Service Use is Changing
User behavior is changing the way IT organizations purchase & use IT services
Any end user with a credit card can quickly provision new services
Users take easiest, quickest, lowest-cost path to services that rapidly meet needs
Cloud Challenges Traditional IT
Internal IT is often slow to deploy & cumbersome, with manual approvals/delays
End users are going around IT organizations directly to cloud service providers
Cloud is Causing Internal IT to Evolve
Cloud increases competition between internal IT & external cloud providers
IT being forced to compete with public cloud services
Provide services that are competitive & similar to cloud
IT must function as a cloud service provider with similar technology & automation
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Beyond Hype - Cloud is Changing Business & IT
© Copyright 2012 Hitachi Consulting
Addressing Cloud Complexity
Enterprise Cloud Model is a Multi-Source Hybrid Mix
Mix of public-private cloud services from multiple, different cloud providers
With the cloud comes increased complexities, Disruptive for both business & IT
Increased need for integration, aggregation, automation, customization
Cloud is Complicating IT Service Delivery
Cloud is enabling business transformation, but complicating IT service delivery
Cloud is agile, but managing cloud complexity requires effort & expert resources
Focus on Delivery Speed, switch from legacy solution lifecycles to cloud delivery
Cloud is Changing the CIO Role
IT must change to function similar to cloud a provider & use external providers
Must evolve IT service delivery/support & human capital to integrate with cloud
IT focus shifts from managing IT to services, clouds, outsourcers & relationships
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© Copyright 2012 Hitachi Consulting
Cloud Complexities are Barriers to Business Value
Cloud Ecosystem
Your Business Optimized Enterprise
Cloud Environment Cloud Complexities & Barriers -> Inhibiting Cloud Business Value
Cloud Complexities & Challenges
Adoption, Integration, Multi-Hybrid Cloud, Aggregation, Customization, On-Boarding, Sourcing, Procurement
SLAs, Performance, Availability, Scaling, Security, Management, Lock-In, Billing, Cost Control, Governance
SaaS IaaS PaaS
Services Providers
Consumers
© Copyright 2012 Hitachi Consulting
Addressing Cloud Complexity - You Need a Plan & Approach
Barriers to Cloud Cost Savings
Substantial potential for cost savings and IT agility
Complexities in solution, cost, long-term TCO & cost control
But significant barriers to achieving actual long term cost reductions
Traditional IT Approach Challenges
Challenges with traditional approach for datacenter & application design/management
Challenges to the traditional business model for consuming IT services and infrastructure
Governance & Organizational Impacts
Complex challenges in centralizing governance control of cloud service use
Impact on the culture and business processes with a push for adoption of new solutions
Cloud Requires More than Just Technology & Platform Migration
It requires a common platform across providers to design, build and operate a solution
With a single point of accountability & transparency to enable successful cloud transition
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© Copyright 2012 Hitachi Consulting
Beyond Hype - Cloud is Challenging Business & IT
Uncertainty &
Disruption
Integration, Migration
& Transition
Cloud Application
Development
Business Case
Legal & Regulatory
Security Risks
SLAs & Application
Performance
Cloud Provider
Lock-In
Governance &
Management
? How to Achieve Faster/Better/
Cheaper in the cloud?
• Cost Savings?
• Faster Agility?
• More Flexible IT Capability?
© Copyright 2012 Hitachi Consulting
Cloud Direction for 2012-2013
Enterprise Hybrid Cloud Model - Public/Private Multi-Source Mix
Businesses already negotiating multiple cloud service contracts with different providers
Using multiple/different cloud services - more contracts, payments, providers to manage
Businesses need different cloud Services to work together for maximum efficiency & value
Increased Cloud Consumption with Enterprise Capabilities
Accelerated IaaS, PaaS & SaaS use with need for more adoption efficiency
Need for automation, integration, aggregation, governance & control of hybrid cloud
Lack of Cloud Skills, Resources More Difficult to Find/Acquire, Cloud Talent Gap Grows
Cloud Brokerage Services
Market Shifts to Brokers to Solve Cloud Consumption & Complexity Challenges
Public & Hybrid Cloud Service Broker Integration, On-Boarding, Security & Management
Without the right approach, cloud can cost more than it will save - complexity prevents value
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© Copyright 2012 Hitachi Consulting
The New IT Management Landscape - Private, Hybrid & Public Cloud
IT OPERATIONS + MULTI CLOUD Legacy Coexistence with Cloud Migration and Conversion
Multiple Application Environment Selective Outsourcing and Managed services
Private, Public and Hybrid Cloud Utilization
DATACENTER
Traditional Data Center
On-site Traditional Infrastructure
Dedicated with Limited
Virtualization
Internal Application Provisioning
PRIVATE CLOUD
Next Generation Datacenter On-site Private Cloud IaaS Utility
Dedicated On-Site Infrastructure
Internal Application Provisioning
PUBLIC CLOUD
Regional Datacenter 2 Regional Datacenter 1
Public Cloud Datacenter Off-site Utility
Pay-as-You -Go Consumption
External Application Provisioning
HYBRID CLOUD
Hybrid - Public/Private/Virtual Private
Enterprise Datacenter On-Site + Off-site Utility
Dedicated Infrastructure + Utility
Internal + External Provisioning
Next Generation Datacenter Transition
© Copyright 2012 Hitachi Consulting
Multi-Cloud Management - The Need for Choice and Control
CIO
IT
Need for Centralization, Standardization & Governance
Central Self Service
Cloud Service Catalog
Solution Design
Integration
Management
Billing & Chargeback
Governance
TCO Visibility & Cost Control
Comparison
Procurement
Provisioning
Deployment
Multi-Cloud Management
© Copyright 2012 Hitachi Consulting
Defining a Cloud Service Broker
Cloud Service Broker
Implements, integrates, aggregates, customizes cloud services (Gartner)
Remove cloud complexity and burden of work customers consuming cloud
Customer do not have to become cloud experts to benefit from cloud
options
Provides a ‘one stop shop’ for procurement and management of cloud
solutions
Services A Cloud Broker Provides
Cloud ecosystem integrator that automate the cloud deployment process
Enterprise multi-cloud management and integration
Provides simple & easy access to cloud different solutions on different
platforms
Integration, sourcing, procurement, management and governance
Manage SLAs, platforms, management, security, growth planning & cost
Business Value
Choice, Control, Savings
Ease of Cloud Use with a Focus Point for Cloud Services
Leverage of an Array of Private Cloud & Commercial Cloud Services
Source: Forrester’s Cloud Brokers Mix of Cloud Value Contributions
Source: NIST Cloud Computing Reference Architecture Usage Scenario for Cloud Brokers
© Copyright 2012 Hitachi Consulting
Cloud Service Broker Goals and Vision
Vision for Cloud Service Delivery
Enable new efficient cloud service delivery models
Empower the CTOs and IT managers as Cloud Service Brokers
Provide the capability to precisely measure and manage cloud solutions
Goal for the Cloud Service Broker
Enable organizations as the central “One-Stop-Shop” Cloud Service Broker
Brokering customers datacenter infrastructure, private, public and hybrid cloud environments
Simplify the Cloud for customers and its customers
Rapidly build and deploy cloud solutions with choice, cost-controls and governance
Cloud Service Broker Benefits
Transform traditional IT solutions delivery to maximize the value of cloud
Enable service Choice, Control, Savings and Integration
Deploy an automated marketplace for efficient cloud infrastructure sourcing and application services
Enable rapid provisioning with improved service deployment speed
Achieve improved cloud infrastructure and application management for lowered TCO
© Copyright 2012 Hitachi Consulting
Which Applications, Which Cloud, How to Transition…
Which Applications?
Best Business Value for Cloud Where do you need the most flexibility? Which applications require scale? Where do you need to reduce costs? Where can you gain the most agility?
Ideal Candidate Applications Non-Legacy Application Can be virtualized Content collaboration, & communication Email & Web services and applications
Ideal Workloads On-Off Batch processing, Cyclical or Unpredictable Uncertain or inconsistent demand Require rapid provisioning or scalability
Which Cloud?
Public Cloud Rapid provisioning, massive scale Greater elasticity, tightly controlled costs. Also ideal for temporary environments
Private Cloud / Hosted Cloud Appropriate for higher security needs Enables more control over infrastructure Enables higher degree of configuration
Hybrid Cloud Best of both Public and Private though the potential scale could place a burden on the Private Cloud
How Do I Get There?
Content Migration Workloads moved quickly with minimal business disruption with cloud services
Performance Optimization Optimize cloud solution designs, platform selection, deployment, procurement, provisioning, management and governance
Security & Availability Select target cloud infrastructure based on application and data security and availability requirements
© Copyright 2012 Hitachi Consulting
Cloud Brokerage Services
• Goals - Source & Implement
• Improved Cloud Sourcing Options
• Simplified Procurement & Deployment
• On-Boarding Orchestration
• Cloud Service Provider Comparison
• Procurement, BOM & Order Automation
• Automated Cloud Solution Execution
Cloud Sourcing
Implement
20 Cloud Integration,
Sourcing, Procurement Cloud Vendor
Management
• Goals - Manage & Simplify
• Cloud Single Point of Ownership
• Multiple cloud IaaS, PaaS, SaaS solutions
• Aggregated single point of ownership
• Single relationship across providers
• Contract Management
• Single Source Billing Management
Cloud Management
Manage
Cloud Governance &
Control
• Goals - Govern & Control
• Improved, Governance & Management
• Audit, Request & Approval System
• Cloud Resource Planning & Cost Control
• Infrastructure Performance Management
• Cloud Service Demand Trending
• Growth Planning & Projection
Cloud Governance
Govern
Cloud Brokerage Services
Cloud Integration, Sourcing & Procurement - Sourcing, Selection, Procurement and Deployment to
the Best-Fit Cloud Service Provider Selection, with Automated Service Procurement, Aggregation,
Customization and Integration . Centralized, Orchestrated and Automated Cloud Solutions Templating,
Sourcing, Procurement, Ordering and Purchasing
Cloud Vendor Management - Centralized, Orchestrated and Automated Cloud Vendor Management
Cloud Governance and Control - Centralized Cloud Governance, Resource and Cost Controls with
Policies and Approval Processes to Manage Multiple Cloud Environments
© Copyright 2012 Hitachi Consulting
Cloud Predictions: Gartner Hype Cycle - Cloud Service Broker Growth
© Copyright 2012 Hitachi Consulting
The New IT Landscape & Our Cloud Management Center (CMC)
IT OPERATIONS + MULTI CLOUD
Legacy Coexistence with Cloud Migration and Conversion
Multiple Application Environment Selective Outsourcing and Managed services
Private, Public and Hybrid Cloud Utilization
DATACENTER
Traditional Data Center
On-site Traditional Infrastructure
Dedicated with Limited
Virtualization
Internal Application Provisioning
PRIVATE CLOUD
Next Generation Datacenter On-site Private Cloud IaaS Utility
Dedicated On-Site Infrastructure
Internal Application Provisioning
PUBLIC CLOUD
Regional Datacenter 2 Regional Datacenter 1
Public Cloud Datacenter Off-site Utility
Pay-as-You -Go Consumption
External Application Provisioning
HYBRID CLOUD
Hybrid - Public/Private/Virtual Private
Enterprise Datacenter On-Site + Off-site Utility
Dedicated Infrastructure + Utility
Internal + External Provisioning
CLOUD SERVICE BROKER
Implements, Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures
Next Generation Datacenter Transition
© Copyright 2012 Hitachi Consulting
Cloud Management Center (CMC) Cloud Service Broker Value
Cloud Service Broker
Cloud Management Center – Leverages Cloud Service Broker Model
Enables rapid, integrated and efficient delivery of IaaS, PaaS & SaaS Cloud solutions
Delivery of Customized Solutions
Centralized solution for aggregating, customizing, automating IaaS from multiple providers
Provides a single point of transparency, accountability, sourcing and governance control
Simplifies the Complexity of the Cloud Service Delivery
Choice – Solution comparison among public and private cloud IaaS providers with
integrated cloud service delivery and procurement automation.
Control – Central cloud solution design, automated provisioning and integrated governance
through a 'single pane of glass'.
Savings – Cloud solution TCO comparison and optimization among multiple cloud
infrastructures to deliver on the lowest-cost cloud solution.
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© Copyright 2012 Hitachi Consulting
Cloud Service Broker – Hitachi Cloud Management Center
Legacy
Datacenters
Public IaaS Clouds
Virtual Private
Cloud
Enterprise
Datacenter
Secure Private
Cloud
Any Private Cloud
with Open APIs
Mid Market IT
Organization
Enterprise IT
Organization
Federal & State
Government IT
Organizations
Commodity
Iaas
Enterprise
IaaS
Private
Cloud
PaaS
SaaS
Big
Data
Provide a single point of accountability and transparency enabling cloud services adoption
Simplifies the cloud, delivering an unprecedented degree of cloud service efficiency and control
• Streamlines Automation Process • Automates Cloud Solution Launch • Integrates with IaaS Options
© Copyright 2012 Hitachi Consulting
Cloud Management Center (CMC) - Choice, Control, Savings
Choice & Multi-Cloud Integration
Choice & Integration - Integration with Public/Private IaaS Providers, enabling choice among IaaS options with full IaaS solution comparison and cost analysis among an array of IaaS providers
Savvis, Terremark, AWS & GoGrid & VMware-based cloud are all integrated into CMC at the API level
Private Cloud Agnostic - Any Private Cloud providers can be integrated via Application Programming Interfaces (APIs)
Streamlined Automation - Automated solutions planning, cost comparison, deployment, provisioning, procurement & management
Governance & Control
Single Point of Accountability - Central cloud transparency enabling cloud services adoption service efficiency and control
Cloud Service Broker - Empowering you as the CSB for central integration, provisioning, procurement and governance for all cloud solutions
Standardization - Provides a standard consumption and governance model for private, hybrid & public clouds
Central Cloud Management & Delivery - Moves clients to a complete managed service model with activity and consumption-based pricing
TCO Visibility & Cost Controls
TCO Analysis and Insight - Once solutions are designed , solution Total Cost of Ownership (TCO) can be easily analyzed and continuously monitored
Cost Controls - Enables TCO optimization delivering solutions on the lowest cost platform that meets application, data & security needs along with ongoing capacity management
Cloud End State Optimization - Analytics for the most optimized end state that lower migration cost, standardizes operations, improve SLAs
© Copyright 2012 Hitachi Consulting
Cloud
Ecosystem
Operator
CMC Functional Overview - Enabling Cloud Service Broker Control
Sourcing &
Procurement
Managers
CTO/IT
Architects
Security
Services
Commodity
Cloud
Enterprise
Cloud*
Private
Cloud
AWS, GoGrid
IT Ops
Managers &
Sys Admins
Application Workload
Portfolio
BU
Internal
Data Centers
Private Clouds
Enterprise and/or
Mid Market Customers
CIO
Cloud Solution
Design (App Arch,
Service Agg &
Capacity Model)
Spend Analysis &
Order Mgmt
Command &
Control
Dashboards
Resource Mgt
SAVVIS, Terremark
VMWare
vDirector
Cloud On boarding,, Managed Services, Market Management,
(Aggregation, Customization, Integration)
Cloud VARs
Cloud
Managed Services
Providers Managed
Services
© Copyright 2012 Hitachi Consulting
Cloud Service Broker Process and CMC Functionality
Strategy • Compare applications
• Identify target infrastructure
• Estimate readiness
• Calculate cloud solutions value
• Select candidate application
Design & Source • Define capacity
• Estimate migration ROI
• Build migration business case
• Project migration roadmap
Implement • Define environments
• Design architecture layers
• Simulate application architecture
• Scenario comparison
• Estimate monthly bill of materials
Manage •TCO analysis & financial reports
• CIO dashboards capacity plans
• Approve BOM & Terms
• Submit aggregated orders
• Instantiate and deploy resources
Govern • Monitor resource use
• Monitor solution TCO &
spending
• Ensure solution compliance
• Execute launch & recalibration
CIO’s/CTO’s
Cloud Architects
IT Managers
Cloud Architects
IT Sourcing Mgrs
IT Managers
System Administrators
App Deployment Mgrs
System Administrators
App Deployment Mgrs
Cloud Architects
CIO
IT Managers
Cloud Architects
Design Implement Govern
Analyze, Model,
Scenario
• Automate Solution Analysis
• Model Cloud Solution
• Show App Analysis
Design, Configure,
Source, Broker
• Design Architecture
• Configure Solutions
• Broker (Source, Procure, Bill)
Provision, Deploy,
Migrate
• Provision Virtual Datacenters
• Deployment Services & Apps
• Migrate Data & Manage Process
Manage, Monitor,
Review
• Manage Cloud via Dashboards
• Cost, Util, Performance, SLA
• Monitor Cloud Environment
Control, Approve,
Govern
• Governance Enforcement
• Alerting Approval Workflow
• Cost & Resource Policies
Cloud Wizard • Cloud App Screener
• Portfolio Analyzer
• Transformation Modeler
• Roadmap Builder
• Automate Solution Analysis
• Model Cloud Solution
• Show App Analysis
Cloud Broker • Cloud Broker Across IaaS Clouds
• Architecture Designer by App
• Solution Configuration
• Sourcing, Procurement, Billing
Cloud Provisioner • Hybrid IaaS Cloud Provisioning
• Automated Provisioning Workflow
• Cloud Infrastructure Deployment
• Optimized App Deployment
• App Migration Methodology
Cloud Manager • Monitoring: App & Infrastructure
• System Performance
• Dashboard: App & Infrastructure
• IT Cost, Utilization &
• SLA Dashboards by Application
• Cloud Config Management
• Cloud Optimization Analytics
Cloud Governor • Alerting
• Approval Workflow
• Policy Based
• Resources Analysis
• Cost & QoS Analysis
• Performance Optimization
© Copyright 2012 Hitachi Consulting
Cloud Use Blueprint
Cloud Portfolio Roadmap
Client Cloud Solution Requirements • Application & Solution Criteria • Solution SLA & Availability Needs • Performance Requirements • Infrastructure Architecture Criteria • Governance, Approval & Audit Needs • Solution Management Requirements • Security & Data Privacy Requirements
Cloud Assessment Cloud Brokerage Matching to
Best-Fit Cloud
Platform/Provider from Cloud
Services Catalog
Cloud Ecosystem
Public Hybrid Private
Application Rationalization &
Solution Mapping
Cloud Applications
Deployment
Cloud Management,
Governance & Control
Cloud Sourcing,
Integration, Automation &
Procurement
Enterprise Hybrid Cloud
Integration & Governance
Requirements Input Into CMC • Consulting to Gather Needs
• Application Rationalization
• Solution Architecture
• Matching to Best-Fit Cloud
CMC Services in Action - Delivery Approach
Commodity
Iaas
Enterprise
IaaS
Private
Cloud
PaaS
SaaS
© Copyright 2012 Hitachi Consulting
Optimizing and Delivering Cloud Choice, Control and Savings
CMC Automates cloud service delivery from multiple providers and empowers you as the
central Cloud Service Broker for your organization, enabling:
Choice - Solution comparison and choice among public
and private cloud IaaS providers with integrated cloud service delivery and procurement automation.
Control - Central cloud solution design, automated
provisioning and integrated governance through a 'single pane of glass'.
Savings - Cloud solution TCO comparison and
optimization among multiple cloud infrastructures to deliver on the lowest-cost cloud solution.
© Copyright 2012 Hitachi Consulting
Enabling Cloud Efficiency & Optimization With A Cloud Service Broker
Enabling Cloud Efficiency & Optimization
Cloud Service Brokers enable efficient processes for cloud on-boarding & operations
Helps you use only resources needed, aggregating the best fit cloud providers to ensure optimal use
Allows more efficient cloud use & provides a platform to make green aspects of cloud more pronounced
Cloud is More Green
Large datacenters migrations (5000+ servers) to hybrid cloud results in ~ 50-70% power/cooling reduction
Cloud utilizes resources more efficiently, uses infrastructure at greater capacity vs. traditional datacenters
Cloud is more green due to lower power use & less datacenter space wasted, low-utilization infrastructure
"Green IT” is an Outcome of Operating Optimized
Efficiency is only possible when hybrid & private clouds are leveraged with optimized operations & control
Cloud sustainability is a byproduct of optimal cloud use, which Cloud Brokerage Services helps enable
Hybrid Cloud with public/private multiple-provider mix is the optimal & most efficient cloud model
Emerging Cloud Ecosystem Integrator Role - Cloud Service Broker
Provides value by automating cloud adoption processes & improves cloud services efficiency & use
Helps integrate, source, procure, provision, sustain, manage & govern cloud efficiently
With service use controls, resource planning, predictive growth analysis, billing & cloud cost controls
30
© Copyright 2012 Hitachi Consulting
Evaluate cloud options. Educate & Inform to alleviate uncertainty. Conduct a Proof of
Concept & Cloud Pilot for a low-risk app. Develop a Cloud Action Plan.
Build a Cloud Portfolio Roadmap with a Business Use Case & Economic Analysis.
Develop a Cloud Strategy to guide your migration over time.
Cloud Assessment to gather & map all application criteria, including performance,
security, legal & regulatory requirements.
Cloud Migration & Transition Planning & Cloud Application Deployment for a portfolio
of applications, securely migrating applications & data to cloud
Cloud Brokerage Services & migration technologies enable cloud integration, vendor
selection, sourcing, & procurement capabilities to move to the best-fit cloud.
Establish Security, Governance & Control standards. Deliver Cloud Governance
Control with a system to help manage multiple cloud platforms. Leverage our security
governance framework.
Evaluate & Understand: Application Risk Tolerance, Security Fit, Data Protection, SLA,
Business Regulatory requirements. Security is achievable via our security governance
framework.
Evaluate SLAs & consider application requirements for: performance, availability,
infrastructure & application management
Cloud Application Development to deliver custom-developed Cloud-Ready
Applications based on your application’s requirements
Uncertainty &
Disruption
Integration, Migration
& Transition
Cloud Application
Development
Business Case
Legal & Regulatory
Security Risks
SLAs & Application
Performance
Cloud Provider
Lock-In
Governance &
Management
Solving Complexity - Simplifying the Cloud
© Copyright 2012 Hitachi Consulting
Enabling the Business Value of Cloud
Empower You as the Cloud Service
Broker
• We empower the CIO as the cloud service broker for their organization
• Cloud solution choice and control, with improved governance & centralized management across clouds
• Provides a single point of transparency, accountability, sourcing and governance control
Cloud-Enabling the Enterprise
• Cloud Consulting Services, Cloud Broker Services, and Managed Services
• Cloud Platform Solutions meet the needs of the enterprise, while simplifying cloud adoption & transition
• Reduced costs and lowered TCO with improved control, security, and governance
Cloud Management Center - Cloud Service Broker
• Automated, one-stop-shop and marketplace for effective and efficient cloud sourcing
• Centralized solution for aggregating, customizing, automating IaaS from multiple providers
• Simplified and rapid cloud transition with improved IT service quality, speed, and agility
© Copyright 2012 Hitachi Consulting
Learn More about our Cloud Solutions
Sign up for a free trial to explore our Cloud Management Center.
Learn More About the Benefits of Hitachi Consulting Cloud Services at
www.hitachiconsulting.com/cloud
Chad M. Lawler, Ph.D. Director of Consulting Services
Cloud Computing
14643 Dallas Parkway, Suite 800, Dallas, Texas 75254
Office: 469.221.2894
Email: chad.lawler@hitachiconsulting.com
www.hitachiconsulting.com
www.linkedin.com/in/chadmlawler
www.cardcloud.com/chadlawler
© Copyright 2012 Hitachi Consulting 34