© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.

Enabling the Private & Public CloudVinay Nichani

RM Cloud & Virtualization

US Commercial

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Agenda

- Why Cloud?

- Economics of Cloud Computing: Public vs. Private

- Building the Private Cloud / Public Cloud

- Why Cisco?

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The Changing role of ITFrom Delivering to Brokering Services

PUBLIC

PRIVATE

user IT

SaaS

Hybrid

User IT

SaaS

Current Future

Business Partner and Broker of Services

IaaS

Provider of Infrastructure

App 1

App 2

App 3

Service Portfolio

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Legacy Management: Slow, Complex, Brittle, Expensive

IT as a Service

Cloud Management: Fast, Simple, Flexible, Cost-Effective

Compute

StorageNetwork

Broad Network Access

ResourcePooling

Rapid Elasticity

Measured Service

On-Demand Self Service

Legacy IT

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Agenda

- Why Cloud?

- Economics of Cloud Computing: Public vs. Private

- Building the Private Cloud / Public Cloud

- Why Cisco?

© 2013 Cisco and/or its affiliates. All rights reserved. 66

Simple Cost Calculation – UCS w/ IAAmazon EC2

Extra-Large Standard Instance 1ECU/Instance 8ECU 8 * http://aws.amazon.com/ec2/#instancePrice 0.96 $ / (extra-large standard instance * hour, avg of .92-$1 depending on location)

Additional Services 0.24

* assumed to be additional 25% of the ECU price: .05-.12/GB data out, .10-.12/GB storage, .10/million IO requests, 3.50/instance/month monitoring, .025/hr LB + .008/GB

Total costs 0.15 $ / (ECU * hour)

On-PremiseServers 1ECUs / Server 41 2.93GHz Xeon X5670 95W CPU/12MB cache/DDR3 1333MHz (Passmark = 16500)ECU 41

Price/Server 9000B200 M2 UCS Infrastructure built to scale inclusive of FIs, FEXs, 64GB/server, power supplies, cabling, CNAs

IA/Server 9000SW Licensing 3000 Windows Server 2008 DC EditionAdditional Infrastructure 4500 * assumption: 50% of server costsCapEx 8500 $ / year (straight line depreciation over 3 years, no discounting)CapEx / hour 0.97 $ / hourPower 1125 * assumption: 25% of HW infrastructure costs / yearIT Management 450 * assumption: 10% ofHW infrastructure costs / yearNetwork Fees 450 * assumption: 10% of HW infrastructure costs / yearOpEx 2025 $ / yearOpEx / hour 0.23 $ / hourTotal Costs 0.03 $ / (ECU * hour)

The Elastic Compute Unit (ECU) was introduced by Amazon EC2 as an abstraction of compute resources. Amazon’s Definition of ECU notes “We use several benchmarks and tests to manage the consistency and predictability of the performance of an EC2 Compute Unit. One EC2 Compute Unit provides the equivalent CPU capacity of a 1.0-1.2 GHz 2007 Opteron or 2007 Xeon processor. This is also the equivalent to an early-2006 1.7 GHz Xeon processor referenced in our original documentation”

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Agenda

- Why Cloud?

- Economics of Cloud Computing: Public vs. Private

- Building the Private Cloud / Public Cloud

- Why Cisco?

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Cisco Data Center Evolution

Distributed

• Manual Provisioning

• Limited scaling

• Rack-wide VM mobility

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Cisco Data Center Evolution

Distributed

• Manual Provisioning

• Limited scaling

• Rack-wide VM mobility

Fabric Based

Cloud

• Policy-based Provisioning

• Scale Physical and Virtual/Cloud

• DC-wide/Cross-DC VM Mobility

ComputeCompute Storage Storage Services ServicesL2,

L3

Fabric

Cloud

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Cisco Data Center Evolution

Distributed

• Manual Provisioning

• Limited scaling

• Rack-wide VM mobility

Fabric Based

Cloud

• Policy-based Provisioning

• Scale Physical and Virtual/Cloud

• DC-wide/Cross-DC VM Mobility

ComputeCompute Storage Storage Services ServicesL2,

L3

Fabric

Cloud

Application Driven

• Service-centric Provisioning

• Flexible – Anywhere, Anytime

• Cross-cloud VM Mobility

ComputeCompute Storage Storage Services ServicesL2,

L3

Programmable Provisionable

MonitoringApps

ProvisioningApps

NetworkingApps

End-UserApps

Integrated Fabric and CloudWorld of Many Clouds

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Cisco Data Center Evolution

Distributed

• Manual Provisioning

• Limited scaling

• Rack-wide VM mobility

Fabric Based

Cloud

• Policy-based Provisioning

• Scale Physical and Virtual/Cloud

• DC-wide/Cross-DC VM Mobility

Compute

Compute

Storage

Storage

Services

Services

L2,

L3

Fabric

Cloud

Application Driven

• Service-centric Provisioning

• Flexible – Anywhere, Anytime

• Cross-cloud VM Mobility

ComputeCompute Storage Storage Services ServicesL2,

L3

Programmable Provisionable

MonitoringApps

ProvisioningApps

NetworkingApps

End-UserApps

Integrated Fabric and CloudWorld of Many Clouds

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Cisco Data Center Evolution

Distributed

• Manual Provisioning

• Limited scaling

• Rack-wide VM mobility

Fabric Based

Cloud

• Policy-based Provisioning

• Scale Physical and Virtual/Cloud

• DC-wide/Cross-DC VM Mobility

Compute

Compute

Storage

Storage

Services

Services

L2,

L3

Fabric

Cloud

Application Driven

• Service-centric Provisioning

• Flexible – Anywhere, Anytime

• Cross-cloud VM Mobility

ComputeCompute Storage Storage Services ServicesL2,

L3

Programmable Provisionable

MonitoringApps

ProvisioningApps

NetworkingApps

End-UserApps

Integrated Fabric and CloudWorld of Many Clouds

Predictive, Adaptive, Nimble

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$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

6–8 Weeks

(On Demand)

2–3 Weeks(Manual)

15 Minutes VM(2–9 Days E2E)

15 Minutes(Self-Service)

Compute TCO($/Qtr/OS instance)

-37%

-27%

-27%

DeliveryTime

Updated: Q2FY11

Virtualization > Unified Computing > Cloud

TCO Physical

CITEIS G2

Average TCO

CITEIS G1

Cisco IT Cloud Journey – Cost Analysis

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Change the Economics of IT, Change the Business Value Contribution

Cost per VM hour(2GB instance)

20¢

18¢

16¢

14¢

12¢

10¢

8¢

6¢

4¢

2¢

0¢30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%

Utilization

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Change the Economics of IT, Change the Business Value Contribution

Cost per VM hour(2GB instance)

20¢

18¢

16¢

14¢

12¢

10¢

8¢

6¢

4¢

2¢

0¢30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%

Increase utilization1

Utilization

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2Increase automation

Change the Economics of IT, Change the Business Value Contribution

Cost per VM hour(2GB instance)

20¢

18¢

16¢

14¢

12¢

10¢

8¢

6¢

4¢

2¢

0¢30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%

Increase utilization1

Utilization

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2Increase automation

Change the Economics of IT, Change the Business Value Contribution

Cost per VM hour(2GB instance)

20¢

18¢

16¢

14¢

12¢

10¢

8¢

6¢

4¢

2¢

0¢30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%

Increase utilization1

Utilization

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Simplify the Data CenterManagement

& Control

Primary Network

Secondary Network

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Simplify the Data CenterManagement

& Control

Primary Network

Secondary Network

Legacy

Server = Application

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Simplify the Data CenterManagement

& Control

Primary Network

Secondary Network

Legacy

Server = ApplicationUnified

Server = Resource

UnifiedFabricUnifiedFabric

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Simplify the Data CenterManagement

& Control

Primary Network

Secondary Network

Legacy

Server = ApplicationUnified

Server = Resource

UnifiedFabricUnifiedFabric

Wire Once and Walk Away

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Simplify the Data CenterManagement

& Control

Primary Network

Secondary Network

Legacy

Server = Application• Inefficient• Complex• High Cost• Fragile

Unified

Server = Resource• Efficient• Simple• Lower cost• Agile

UnifiedFabricUnifiedFabric

Wire Once and Walk Away

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Cisco Unified Management for CloudIT-as-a-Service Requires a New Management Approach

On-Demand, Self-Service Provisioning of IT Resources

Easiest to Use, Delivers Faster Time to Value

Optimized for Cisco Architectures, Complements Existing IT Systems and Management Tools

Policy-Based, Model-Driven Approach Reduces TCO

Automation

Intelligence

Flexibility

End User Self-Service Portal

Service Catalog

Lifecycle Management

Pay-per-Use

Cloud Management and Orchestration

Governance, Access & Policy Controls

Workflow and Integration

Policy-Based Network

Policy-Based Compute

Network Containers

Policy-Based Storage

Storage AutomationService Profiles

Infrastructure Management

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Architect Design Where Can We Put It?

Procure Install Configure Secure Is It Ready?

Manual

FROM 8 WEEKS TO 15 MINUTES

Cisco Unified ManagementAutomated Self-Service Provisioning

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AutomatedSelf-ServiceProvisioning

Architect Design

Cisco Unified ManagementAutomated Self-Service Provisioning

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AutomatedSelf-ServiceProvisioning

Architect Design

Cisco Unified ManagementAutomated Self-Service Provisioning

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AutomatedSelf-ServiceProvisioning

Architect Design

Cisco Unified ManagementAutomated Self-Service Provisioning

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AutomatedSelf-ServiceProvisioning

Architect Design

FROM 8 WEEKS TO 15 MINUTES

Cisco Unified ManagementAutomated Self-Service Provisioning

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AutomatedSelf-ServiceProvisioning

Architect Design

FROM 8 WEEKS TO 15 MINUTES

Cisco Unified ManagementAutomated Self-Service Provisioning

CapacityOn-Demand

Policy-BasedProvisioning

Built-InGovernance

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PROVIDER CLOUDS(Public / Utility / Community)

Nexus1000V InterCloud: Securely Extend Enterprise Environment into Provider Cloud

ENTERPRISE CLOUDS(Private / Hosted / Managed)

Enterprise-Grade Crypto and Firewalling within & across cloudsSecure

SimpleTransparent Application Migration; Centralized Management

FlexibleChoice of Provider Clouds and Hypervisors

2Q13

VNMC InterCloud

OtherTenants

VM

VM

VM

Nexus1000V

vSwitch

N1KV InterCloud

L2 VirtualPrivate Cloud

VM

VM

VM

N1KV InterCloud

Nexus Switching | IOS Routing | Network Services

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Public Clouds Enterprise-Class Cloud Commodity-Class Cloud

Availability 99.99%-99.999%*Application through Network

99.9%-99.95%

Security Username/PasswordRole-Based AccessData EncryptionFW/IDSVLAN/PVLANPacket Capture, SPANData Leakage ProtectionNAT

Username/PasswordRole-Based AccessData Encryption

Connectivity InternetVPNMPLS*Dedicated Connection*

Internet

Compliance Multitenant or dedicated, significant control over data processing, storage, transport

Multitenant, limited control over data handling

Storage Tiered – up to 3 Flat

Flexibility High Limited

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Agenda

- Why Cloud?

- Economics of Cloud Computing: Public vs. Private

- Building the Private Cloud / Public Cloud

- Why Cisco?

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 33

EnterpriseNetwork

Service ProviderCloudNetwork Services

Cisco’s Cloud Strategy

Cloud-Enabling Infrastructure

Unified Computing Unified Fabric

IP-NGN CSR Security

Cisco Cloud Platform

IaaS/SaaS Solutions

Innovation Open Standards Ecosystem Development

EnterpriseSaaS