Cloud Computing Direction in Thailand:

Opportunity for IT Industry

Assoc. Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute5 March 2013

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Trends

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Mobile ComputingCloud Computing

Social Technologies Information

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Bring Your Own Devices (BYOD)

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“Social computing is moving from being just on the outside of the organization to being at the core of business operations.”

Peter Sondergaard, senior vice president at Gartner, 2012

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“Big data currently has the most significant impact in social network analysis and content analytics

with 45% of new spending each year.”

Gartner, 2012

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Cloud Computing changeIT as electricity industry

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Comparison of Traditional Marketing solutions with Cloud Marketing..

Traditional MarketingSolution (on Premise)

Cloud Marketing (as a Service)

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Three layers of Cloud services

Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/

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“Public and private IT cloud services will generate nearly 14 million jobs worldwide by 2015.”

IDC, March 2012

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Change! In IT/Software Industry

It's not just a platform change. You can't charge the same amount.It's changing your world.

Source : 3 ways big software companies may fail in the cloud:

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IaaS Impacts!

Local data centers must provide cloud services

IaaS is not just a normal hosting; it requires large investment on a data center.

Different architecture and business model.

Fewer large cloud data center in ASEAN will survive

Need to compete with big giants; Amazon, Google, Oracle, etc.

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PaaS Impacts!

Software development will shift toward the cloud.

Software company may develop their applications on public IaaS/Paas; Microsoft Azure, Google App Engines, Heroku, Amzaon S3

Require new skills

Opportunity to sell aboard.

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Cloud PaaS

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SaaS Impacts! To Thai IT Industry

Borderless

Software business model with change from licensing model to subscription (pay as you go)

Opportunity for SME : Cheaper software?

Software runs anywhere, anytime, any device

Users can buy/ use software from anywhere without knowing the origin as long as they connected to the Internet

Less customer loyalty

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Cloud Computing : SaaS

Gmail

Google Apps

Dropbox

Salesforce.com

Zoho

Microsoft Office 365

Etc.

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Skill Change

Local OS

Server Management

HardwareAcquisition

Less More Revived Skills

New Skills

Networking

Application Support

SLA

Contracts

Monitoring

Public Cloud: Applications Development

Private Cloud: Virtualization

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Cloud MaturityIn Thailand

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Thailand ICT Overview

Internet Users : 20,100,000 Penetration 30%

Mobile Subscribers : 78,667,910Mobile Penetration 117%

Broadband Subscribers 3.39 Million homes

Facebook Users 18,271,480

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Smartphone shipment in 2013 is estimated at

7.3 million units [IDC]

Thailand Smartphone/Tablet Shipment 2013

In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million

Tablets expected to be shipped[IDC]

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Internet/Mobile Banking in Thailand

Source : Bank of Thailand; June 2012

Internet Banking- 4.85 million accounts- Number of transactions 28.8 million- Amount of transactions 3,200 billion baht

Mobile Banking- 725,000 accounts- Number of transactions 7.46 million- Amount of transactions 82 billion baht

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Public Personal Cloud

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Cloud Readiness Index 2012

Source : Asia Cloud Computing Association: Octberber 2012

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BSA GlobalCloud Computing Scorecard

Source : BSA GlobalCloud Computing Scorecard: Feb 2012

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BSA GlobalCloud Computing Scorecard

Source : BSA GlobalCloud Computing Scorecard: Feb 2012

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Cloud Providers in Thailand

IaaS– True IDC, Datapro, Cloud Creation

– INET, TCC

– Born

– TOT, CAT

E-Government Cloud

SaaS– OokBee, iLertU,BentoWeb, OfficeAbility

– Very few local solutions

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Maturity Level

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IaaS

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SaaS

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Cloud Maturity in Thailand

IaaS– Most data centers are in Level 1 (Visualization

and Server Consolidation)

– Some are now in Level 3

– Many large enterprises focus on building a private cloud

PaaS

– No provider in Thailand

– Many ISVs now migrate to Azure, Amazon

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Cloud Maturity in Thailand

SaaS– Most solutions are in Level 1 (Web application,

but change business model)

– Few are in level 3, and deploy on full cloud platforms.

– More international solutions (Salesforce, Microsoft)

Users

– Large free clouds consumption.

– SMEs start to explore Cloud.

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Next Step?

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Cloud Computing in Thailand

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Thai Government Cloud

Operate by Electronic Government Agency (EGA)

Announced in May 2012

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CSA (Thailand Chapter)

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Cloud Thailand

CloudThailandGroup

LocalCloud Data

Center

TrainingCloud

Developerswith ATPAC

Cloud Outsourcing

Center

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Issues of Cloud Services in Thailand

Lack of awareness // Misunderstanding about Cloud Computing

Security issue

Low Broadband/Internet Access

Data Protection

Limited Cloud Service Providers; both SaaS (Application) and IaaS (Data Center)

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Trust Issues?

Will my cloud provider be transparent about governance and operational issues?

Will I be considered compliant?

Do I know where my data is?

Will a lack of standards drive unexpected obsolescence?

Is my provider really better at security than me?

Are the hackers waiting for me in the cloud?

Will I get fired?

Source : Achieving Security Assurance and Compliance in the Cloud: CSA

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Key Problems of Tomorrow

Keeping pace with cloud changes

Globally incompatible legislation and policy

Non-standard Private & Public clouds

Lack of continuous Risk Management & Compliance monitoring

Incomplete Identity Management implementations

Haphazard response to security incidents

Source : Achieving Security Assurance and Compliance in the Cloud: CSA

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Data Policy and Security

Government will be more concern on policy and regulation on data security.

Discussing in terms of regulation/standards.

Established a new government agency

– Electronic Transaction Development Agency

– Thai CERT

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Cloud Opportunity in Thailand

Large number of smartphones and tablets shipment.

Large Enterprise start to invest in private cloud.

Public cloud services especially IaaS is in high demand.

Data Centers in Thailand start to offer IaaS

ISVs explore SaaS

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Opportunities for Software Industry

Less investment for startup

Physical location is not a constraint: Cloud is borderless.

Faster time to market > Innovation

Wider distribution channel

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Thank you

thanachart@imcinstitute.comwww.facebook.com/imcinstitutewww.slideshare.net/imcinstitute