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Enterprise Business Driving Cloud BI Adoption

Dresner Advisory ServicesGoodData

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Introductions

Howard DresnerChief Research Officer

Dresner Advisory Services

Jeff MorrisVP Product Marketing

GoodData

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Dresner Advisory Services

Cloud Business Intelligence

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Cloud BI

● Lowers cost of entry for SMEs and

departments - OPEX vs. CAPEX

● Isolation of third-party access to data

● Elastic, on demand processing power

● Increasing source of investment and

innovation

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Advantages of Cloud BI

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Challenges of Cloud BI

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Technologies and initiatives strategic to business intelligence

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Technologies and initiatives strategic to business intelligenceby function

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Technology priorities by organization size small & mid-sized vs. large enterprises

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Cloud BI importance 2012 to 2014

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Cloud BI importance by function

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Cloud BI importance by organization size

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Current and future plans for public cloud BI

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Public Cloud BI and Targeted Users

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Cloud BI Feature Requirements

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Cloud BI Feature Priority Changes 2013 to 2014

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Cloud BI Architectural Features

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Cloud BI Architectural Priority Changes 2013 to 2014

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Cloud BI Security Requirements 2012 to 2014

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Cloud BI Security Requirements by Function

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Cloud business intelligence vendor ratings 2014

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Takeaways

● Take inventory of applications with an eye towards

managing as a portfolio – including cloud

● Consider where Cloud BI can fill important gaps –

especially for external constituents like customers

and suppliers

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Digital TransformationJeff Morris - GoodData

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Breaking Down Operational Silos

Centralize All Data From 6 Sources

Zero Management Overhead

Usable by Executives & 12,000 Artists

“People keep thinking of new ways in which we can discover and report on information.”

- Director of Business Analytics Manoj Yadav

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Digital Transformation

“Refers to the changes associated with the application of digital technology in all aspects of human society.

Digital usage inherently enables new types of innovation and creativity in a particular domain, rather than simply

enhancing and supporting the traditional methods.”

Our current context is to not only integrate cloud data silos but also tap the collective intelligence of 5 years of doing so.

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Constant Change

Technology

User Requirements

Business Objectives

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Business and ITThe Epic Love/Hate Relationship

IT Users

Inherent Dependence

TRUST

visibility

lineage

risk management

controlscale

FLEXIBILITY

dynamicself service

speed discovery

changesimple

collaborative

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Social Disparity Creates IT Issues

Automated Analytics

Multi-Channel Mashups

‘Visually Outstanding’

“Teams are collaborating in new ways, discovering new ways to optimize performance for ourselves and our clients”

- Global Head of Data and Analytics Scott Wallace

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Decisions

Self-Sufficiency Enables Change

DataAnalysis

Loosening barriers so they can explore their own questions and make real-time decisions that drive action

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We Help Businesses Reach Digital Maturity

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Multi-Channel Scale

Consumable, Intuitive UI

Self-Service Creation for Customers

Without analytics…

“I don’t think we’d sell very much at all. It’s so essential.”

- CMO, James Thomas

Marketing Analytics to Stay Competitive

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Key Considerations

1

2

3

Get something up quickly to gain that trust

Value comes with iteration and collaboration

Cloud customer data is your friend - use it!

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Questions?

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Follow Up Resources

Learn more at www.gooddata.com

Dresner Report - Wisdom of Crowds: http://bit.ly/1FIjivR

Twitter: @JeffMMorris & @HowardDresner

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Thank you!