The Future Of Retailing In Ireland

James Burke

Born in West Cork Started in Retail With Supervalu Moved to Dublin 1982 Retail Management in College of

Marketing Joined Superquinn in 1983 Completed MBA in Stirling University

James Burke

Roles in SuperquinnStore ManagerProject ManagerBusiness ManagerGroup Purchasing ManagerTrading Manager Fresh

Lecturer in College of Marketing

James Burke

International ExperienceAMS Advisory BoardFoodservice Share GroupAuchan LinksColesMyer Links

Member of Taste Council Advisor to the TV series Feargal

Quinn’s Retail Therapy

Time For Retail Change

Retail Learnings From 2011

What We Are seeing

1. Off Focus Owners

2. No Sales Targets

3.Locked Within The 4 Walls

4. No Management Meetings

5. Marketing Skills Lost

6. Competitor Knowledge Low

7.Time Management Challenges

8. Emarketing Low on Agenda

9. Consumer Database Missing

Ten Tips to Survival

Develop Aggressive Sales Growth Plan1

Must be an Obsession Involve All Staff Continuously

Evolve

Bring Back Merchant Skills2

Local Database

Local Database

CustomerEvenings

ExploreNeighbouring

Counties

Become the King of Good Communication3

Strong Messages

Clear Signage

Embrace Traditional& Emarketing Tools

Be The Local Marketing Guru4

Mobile BillboardMobile

BillboardInter County Activity

Local Radio/Media

Slot

Be Famous for 3 Things5

ValueValue Unique Products

Genuine Service

Lead Not Follow the Local Market6

Know Your CompetitorsKnow Your

CompetitorsDevelop Activity Calendar

Capitalise on Seasons

Be World Class Managers7

Target DrivenTarget Driven Weekly Management Meetings

Delegation

Invest in Your Staff8

TimeTime Skillsets Good Place To Work

Be Obsessive on Standards9

SimpleChecklists

Best Practice

Everyone Is a Champion

B.H.A.G10

The Future of Retailing

Out of Town Big Box Versus Specialist Merchants

Internet Versus Personalized Service Price Versus Experience Mass Market Product Versus Provenance Brand Power Versus Consumer Focused

It Will Be Survival Of The Fittest Retailers Only

Retail Strategies

STUCK INTHE

MIDDLE

DIFFERENTIATION

FOCUSCOSTLEADERSHIP

Is The Future Of Retailing You?

Contact Details James Burke MBA

james@jamesburke.ie

087 2371520