Post on 10-May-2015
description
CLICK TO UPDATE 2013#SMWCLICKTOUPDATE
thishe.re | @thishere
A FEW QUICK NOTES…
BEFORE WE BEGIN
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No Q&A – just stop us during the presentation, or come and have a chat afterwards.
UPDATE
thishe.re | @thishere
A FEW QUICK NOTES…
BEFORE WE BEGIN
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thishe.re/clicktoupdate
thishe.re | @thishere
IF YOU CAN’T GET YOUR HEAD AROUND THE .RE
OR…
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thishere.co.uk/clicktoupdate
thishe.re | @thishere
THIS HERE
Jemima Garthwaite | @_jemima
WHO ARE WE?
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Tom Szekeres | @tomszekeres
JEMIMA| TOM
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WHAT IS THIS ALL ABOUT THEN?
thishe.re | @thishere XX
BRANDS PEOPLE
THIS TALK
thishe.re | @thishere
WHAT YOU CAN EXPECT
BEFORE WE BEGIN
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Oc
Facebook Graph
Search
#LFW
Facebook News Feed Algorithm
New News Feed
Nv De Ja Fe Ap Ju Jy AuSept2013
Desktop Social Media Usage Peaks
Vine comes to Android,
Hashtags to Facebook
Yahoo! buys
Tumblr
Stephen Wolframreleases
Facebook Analysis
#RoyalBaby
Instagram breaks
on Twitter
thishe.re | @thishere
WHY ARE WE DOING THIS?
BUT FIRST…
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thishe.re | @thishere 11
CHANGE HAPPENS
thishe.re | @thishere
KEEPING UP IS A FULL TIME JOB
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thishe.re | @thishere 13
FIVE TRENDS OF THE PAST YEAR
thishe.re | @thishere 14
CONSTRAINED MEDIA
thishe.re | @thishere
THINKING INSIDE THE BOX
CONSTRAINED MEDIA
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140 Characters
1:1Ratio
SixSeconds
ZeroEdits
150Friends
thishe.re | @thishere 16
TRANSIENCE
thishe.re | @thishere 16
TRANSIENCE
thishe.re | @thishere
(Almost) none will be in existence the next day.
THE MISSION IMPOSSIBLE OF SHARING
SNAPCHAT
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More than 350 million photos a day are shared on Snapchat
thishe.re | @thishere
(Almost) none will be in existence the next day.
THE MISSION IMPOSSIBLE OF SHARING
SNAPCHAT
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More than 350 million photos a day are shared on Snapchat
thishe.re | @thishere 18
NTADATIOGMEFREN
thishe.re | @thishere 19
DEFRAGMENTATION
thishe.re | @thishere
GOOGLE GOT ITS ACT TOGETHER
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thishe.re | @thishere
WHO CARES IF YOU’VE GOT SEPARATE ACCOUNTS?
BRANDS DOING IT WRONG
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thishe.re | @thishere
DOES YOUR SUB-BRAND REALLY DESERVE ITS OWN PROFILE?
(SUB-)BRANDS DOING IT WRONG
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thishe.re | @thishere
SPEAK WITH A SINGLE VOICE (IN EACH LANGUAGE, NOT EACH COUNTRY)
DOING IT RIGHT
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thishe.re | @thishere 24
BATCH.
PROCESSING.
IS.
OUT.
IS IN.
thishe.re | @thishere 24
BATCH.
PROCESSING.
IS.
OUT.
REAL-TIME
MARKETING
IS IN.
thishe.re | @thishere
WARNING
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THE NEXT CASE STUDY IS MUCH-CITED, AND LEAD TO A SHED-LOAD OF MEDIOCRE COPYCATS.
BEWARE OF THE HYPE.
6:30 p.m.
8:38 p.m.
8:48 p.m.
thishe.re | @thishere
NOT SO GREAT…
MEDIOCRE NEWS-JACKING
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thishe.re | @thishere
WE CERTAINLY DIDN’T FORGET…
RTM GONE WTF
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thishe.re | @thishere
WE’RE JUST AS SURPRISED AS YOU
NOKIA NAILED IT
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NOKIA VS. OREO• RETWEETS x3• FAVOURITES x2
thishe.re | @thishere
AGAIN
THE FOUR TRENDS
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1. Constrained Media
2. Transience
3. Simplification
4. Responsive
thishe.re | @thishere
WHAT YOU MAY HAVE MISSED IN 2012/13
PREVIOUSLY ON SOCIAL MEDIA…
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thishe.re | @thishere
2012/13
THE LAST YEAR IN SOCIAL
34
Oc
Facebook Graph
Search
#LFW
Facebook News Feed Algorithm
New News Feed
Nv De Ja Fe Ap Ju Jy AuSept2013
Desktop Social Media Usage Peaks
Vine comes to Android,
Hashtags to Facebook
Yahoo! buys
Tumblr
Stephen Wolframreleases
Facebook Analysis
#RoyalBaby
Instagram breaks
on Twitter
Nv De Ja Fe Ap Ju Jy Au SeOcOctober2012
Nv De Ja Fe Ap Ju Jy Au SeOcOctober2012
“According to the private company, it sold 5.2 billion cans worldwide last year, a 13% increase over the year prior. In the U.S., sales jumped 17%, while markets as varied as South Africa, Japan, Saudi Arabia, France and Germany also saw double-digit sales gains.”
thishe.re | @thishere
FACEBOOK AND TWITTER START FALLING OUT…
THE NETWORKS STOPS PLAYING NICE
Nv De Ja Fe Ap Ju Jy Au SeOc Nov2012
thishe.re | @thishere
WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS
DESKTOP SOCIAL USAGE PEAKED
Nv De Ja Fe Ap Ju Jy Au SeOc Dec2012
thishe.re | @thishere
AND FINALLY MAKES VIDEO WORK ON MOBILE
TWITTER LAUNCHES VINE
Nv De Ja Fe Ap Ju Jy Au SeOc Jan2013
thishe.re | @thishere
AND FINALLY MAKES VIDEO WORK ON MOBILE
TWITTER LAUNCHES VINE
Nv De Ja Fe Ap Ju Jy Au SeOc Jan2013
SixSeconds
ZeroEdits
thishe.re | @thishere
AND BECOMES THE THIRD BIGGEST SEARCH ENGINE
FACEBOOK LAUNCHES GRAPH SEARCH
Nv De Ja Fe Ap Ju Jy Au SeOc Feb2013
Nv De Ja Fe Ap Ju Jy AuFeb2013
Nv De Ja Fe Ap Ju Jy AuFeb2013
Nv De Ja Fe Ap Ju Jy AuFeb2013
Nv De Ja Fe Ap Ju Jy AuFeb2013
thishe.re | @thishere
A “PERSONALISED NEWSPAPER”
FACEBOOK ANNOUNCES NEW NEWS FEED
Nv De Ja Fe Ap Ju Jy Au SeOc March2013
thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
Nv De Ja Fe Ap Ju Jy Au SeOc March2013
May2013
July2013
thishe.re | @thishere
GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR
YOUTUBE CHANNELS, MORE LIKE TV CHANNELS
Nv De Ja Fe Ap Ju Jy Au SeOc March2013
May2013
July2013
thishe.re | @thishere
thishe.re | @thishere
thishe.re | @thishere
CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO
AND SO, YOUTUBE ‘ADVERTISING’ ADVANCES
Nv De Ja Fe Ap Ju Jy Au SeOc Sept2013
thishe.re | @thishere
FOR A COOL $1,100,000,000
YAHOO BOUGHT TUMBLR
Nv De Ja Fe Ap Ju Jy Au SeOc May2013
thishe.re | @thishere
CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA
#HASHTAGS COME TO FACEBOOK
Nv De Ja Fe Ap Ju Jy Au SeOc June2013
thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
Nv De Ja Fe Ap Ju Jy Au SeOcJuly2013
thishe.re | @thishere
A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS
#ROYALBIRTH - 25.3K TWEETS PER MINUTE
Nv De Ja Fe Ap Ju Jy Au SeOcJuly2013
thishe.re | @thishere
YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY
FACEBOOK CHANGED ITS ALGORITHM
Nv De Ja Fe Ap Ju Jy Au SeOcAugust
2013
thishe.re | @thishere
APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO
IOS 7
Ja Fe Ap Ju Jy Au SeSept2013
+
thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
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picture of mobile
thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
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picture of mobile
thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
59
picture of mobile
thishe.re | @thishere
POST-PC
THE BIGGEST CHANGE OF ALL
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picture of mobile
thishe.re | @thishere
LOVELY
Any questions?
answers@thishe.re
@thishere
thishere.co.uk/clicktoupdate
…or find us at the bar.
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