CLASSIC

WHAT IS CLASSIC?

• A classic is an outstanding example of a particular style; something of lasting worth or with a timeless quality; of the first or highest quality, class, or rank – something that exemplifies its class.

• It denotes a particular quality in art, architecture, literature, design, technology, or other cultural artifacts.

• products are named 'classic' to denote a long-standing popular version or model, to distinguish it from a newer variety.

CLASSIC BRANDING NEXT TO MODERN VERSION

• Evolution helps brands stay fresh and relevant. By looking at the logo, packaging, product and advertising design of a brand – comparing their early branding iterations with the latest version – we get a clear picture of what has changed and what has stayed the same over a period of time. This can help us understand how a brands values and target market have remained consistent or evolved over time. It gives us an historical snapshot of what was fashionable and popular during a particular period of time and it reveals major trends and developments in branding.

C A D B U R Y D A I R Y M I L K C H O C O L AT E I S O N E O F T H E M O S T FA M O U S C H O C O L AT E B R A N D S A N D I T S P U R P L E A N D G O L D C O L O U R P A L E T T E H A S B E E N C O N S I S T E N T S I N C E I T S L A U N C H I N 1 9 0 5 . C A D B U R Y O R I G I N A L LY

H A D M O R E D E C O R AT I V E P A C K A G I N G T O S E D U C E N E W C U S T O M E R S ;   H O W E V E R , T O D AY C A D B U R Y A P P E A L S T O C U S T O M E R S W I T H T H E G O O D N E S S O F C H O C O L AT E A N D I M A G E R Y T H AT R E P R E S E N T S T H E

C O M P A N Y ’ S W E L L 0 K N O W N TA G L I N E “A G L A S S A N D A H A L F. ”

Cadbury Dairy Milk Chocolate 1905 vs. 2015

V O G U E S E E K S T O P U T T H E F I N E S T O N I T S M A G A Z I N E C O V E R S W H E T H E R I T S F A S H I O N , I L L U S T R A T I O N , A S U P E R M O D E L O R A C T R E S S O F T H E M O M E N T . I N T H E

1 9 2 0 S , A R T D E C O F A S H I O N I L L U S T R A T I O N S D I S P L A Y E D E X P E N S I V E G A R M E N T S , A C O S M O P O L I T A N F L A V O U R , A N D A B E S P O K E M A S T H E A D . T O D A Y , M A G A Z I N E C O V E R S

V A R Y L I T T L E F R O M O N E A N O T H E R . H O W E V E R , N O M A T T E R W H A T , V O G U E M A G A Z I N E ’ S B R A N D I N G R E F L E C T S F A S H I O N W H O O R W H A T W A S T R E N D I N G A T A

P A R T I C U L A R M O N T H , Y E A R , O R D E C A D E .

Vogue 1929 vs. 2015

MORE EXAMPLES

VINTAGE

WHAT IS VINTAGE?

• Vintage, it’s a word that has exploded in recent times. Originally, the word was used in relation to fine wine and the year it was produced. However these days, the word has attached itself to a vast assortment of things – clothing, hairstyles, housewares, furniture, you name it. 

• If antiques are things that are 100 years old or older, what are vintage pieces? The definition of vintage is trickier. According to Merriam Webster, the term vintage relates primarily to wine and is an altered form of the French word vendange, meaning "the grapes picked during a season."

• Vintage has several different accepted meanings, and that can cause confusion. The loosest meaning implies that the item is of a fashion that was popular in a different era. Used in this sense, "vintage" may not even mean that it was produced in that era, but simply that it mimics the fashions of that era. This can cause trouble, because most people expect the term to mean something more when applied to something that is being bought or sold.

ANTIQUE

WHAT IS ANTIQUE

• Another point of frequent confusion is the use of the term antique. I often see the words antique and vintage used interchangeably, however this is not the case. To be considered an antique, a piece should be at least 100 years old.

• An antique is an old collectable item. It is collected or desirable because of its age, beauty, rarity, condition, utility, personal emotional connection, and/or other unique features. It is an object that represents a previous era or time period in human society.

DO THE TERMS VINTAGE AND ANTIQUE HAVE THE SAME MEANING?• NO, they are totally different.• A vintage is an item which has noted information about its production, year

of production and its owner.• Example : seeing a sword, you can depict that it belongs to The Mughal

Age, used by Akbar in the battle of Panipat. • And, antique is any old object found without any noted information about

it’s origin. And sometimes it can be duplicate as well.

REFERENCES

• http://zinniasatmelrose.com/• https://designschool.canva.com/blog/40-examples-classic-branding-next-mo

dern-version/

• https://en.wikipedia.org/wiki/Classic• http://www.ebay.com/