CLARKE WEBCAST CLARKE WEBCAST NETWORKNETWORK

Production Manager: Christi ThompsonProduction Manager: Christi Thompson Graphic Designer: Heather KlossGraphic Designer: Heather Kloss Illustrator: Roberto MarreroIllustrator: Roberto Marrero Researcher: Pat MitchleyResearcher: Pat Mitchley Photographer: Steve ApelPhotographer: Steve Apel Copywriter: Amber LoeffelholzCopywriter: Amber Loeffelholz Copy Editor: The whole crewCopy Editor: The whole crew Consultant: Gary OlsenConsultant: Gary Olsen

Tonight’s presentationTonight’s presentation

Introduction: Fred Huseman

Creative Design Team: Heather Kloss,

Pat Mitchley, Roberto Marrero,

Christi Thompson, Amber Loeffelholz

Wrap-up: Steve Apel

MarketMarket

Primary Secondary Goals

Design a logo

Develop an ad

Build a website

Making of a Webcast, what Making of a Webcast, what do you need ?do you need ?

Add a camera to video tape the Add a camera to video tape the event. event.

Add computers to take the video Add computers to take the video and convert for the webcast. and convert for the webcast.

Add the Internet to get the global Add the Internet to get the global reach. reach.

Put them all together and you have Put them all together and you have a live webcast. a live webcast.

Webcast Step-by-Step Webcast Step-by-Step DiagramDiagram

What is Clarke Webcast?What is Clarke Webcast?

Not a replacement to being in the Not a replacement to being in the audience.audience.

Not a replacement for watching the Not a replacement for watching the event on television.event on television.

Includes everyone who could not attend Includes everyone who could not attend in person.in person.

A way to broadcast information globally A way to broadcast information globally that would be impossible to do through that would be impossible to do through print, television, or radio.print, television, or radio.

Mastering the ContentMastering the Content

Content: the most important element in the making of a Webcast.

Content consists of news and features, jokes, weather, sports scores, gossip, audio clips, cartoons, and more.

Webcast SuccessWebcast Success

Improved the webcast content Improved the webcast content based on user response.based on user response.

Expanded all possibilities to utilize Expanded all possibilities to utilize the latest technology in webcasting. the latest technology in webcasting.

Based on alumni interest, target Based on alumni interest, target events with the highest response.events with the highest response.

Our goal: Keeping the alumni Our goal: Keeping the alumni involved as part of Clarke’s future.involved as part of Clarke’s future.

The Four Basic Elements The Four Basic Elements of Designof Design

LineLine - Simplest of all the elements - Simplest of all the elements

Type Type - Power of the written word- Power of the written word

Shape Shape – Creator of cohesiveness– Creator of cohesiveness

TextureTexture – Conveying the message – Conveying the message

The Five Principles of The Five Principles of StructureStructure

Balance Balance – Creates the mood– Creates the mood ContrastContrast – Impact appeal – Impact appeal Unity Unity – Communicates the – Communicates the

message through value and colormessage through value and color ValueValue – Mood, movement, and – Mood, movement, and

directiondirection Color Color – Adds dimension– Adds dimension

Making of a LogoMaking of a Logo

Idea No. 1Idea No. 1 - Old TV with a picture of a - Old TV with a picture of a world hooked to a mouse. Resembles old world hooked to a mouse. Resembles old and new.and new.

Idea No. 2Idea No. 2 - World with antenna - - World with antenna - connection around the world to Clarke.connection around the world to Clarke.

Idea No. 3Idea No. 3 - TV connected to the the world, - TV connected to the the world, resembles a ‘50s TV with an antenna.resembles a ‘50s TV with an antenna.

Thumbnails and roughs for concept ideas of the Clarke

Webcast team.

Finish the LogoFinish the Logo

Font selected was Magneto resembled Font selected was Magneto resembled “George Jetson.”“George Jetson.”

An ellipse was used to enclose the word An ellipse was used to enclose the word “Clarke” and was shaded with blue “Clarke” and was shaded with blue metallic and embossed to resemble a metallic and embossed to resemble a ‘50s Chevy.‘50s Chevy.

Getting closer to the real deal….

Alumni

Classroom Cam

Sports

What’s New

Contact Us

  The commitment of Clarke College alumni constitutes the talents and great strengths possessed by each alumni member. The alumni of Clarke College serve as leaders in the community through many professions, and as a whole through the cultivation and enrichment of the human mind and spirit.

To maintain effective communication and competitive edge, one of the newest business tools accessed on the internet today is streaming media. Clarke’s uses this tool through their Webcast network which allows Clarke to broadcast audio and

 video programs, sports, and events to participants across the globe both in real-time and on-demand.

Attendees need only a PC equipped with a streaming media player, Internet connection and browser.

 With this new technology the excitement and practicality of streaming media enhances relationships with former alumni classmates in a uniquely "alive" environment.

MOVIE

This environment support reflects upon the efficient, quality, leading edge that can be provided to the alumni staff of Clarke College.

Through our Webcast alum’s can stay tuned to the Alumni Association, Clarke News, Events, and upcoming alumni events through the advanced audio and visual effects.

 

 

What’s New

Alumni

Classroom Cam

Sports

What’s New

Contact Us

MOVIE

Check out our main feature..

Clarke College Crusader sports online!

Sports

The Diamond Process of The Diamond Process of DesignDesign

The top of the The top of the diamond, the ideadiamond, the idea

Considering Line, Considering Line, Shape, Texture, Shape, Texture, and Typeand Type

Add in other Add in other elementselements

Rid design of the Rid design of the excess excess

PhilosophyPhilosophy

Now graduating doesn’t mean you have to leave the memories behind forever.

Just the homework.

w w w. c l a r k e w e b c a s t .c o m

ADADThe commitment of Clarke College alumni constitutes the talents and great strengths possessed by each alumni member. The alumni of Clarke serve as leaders in the community through many professions, and as a whole through the cultivation and enrichment of the human mind and spirit.To maintain effective communication and a competitive edge, one of the newest business tools accessed

on the Internet today is streaming media. Clarke utilizes this tool through their Webcast Network that allows Clarke to broadcast audio, video programs, sports, and events to participants across the globe both in real-time and on-demand. Attendees need only a PC equipped with a streaming media player, Internet connection and browser.

With this new technology the excitement and practicality of streaming media enhances relationships with former alumni classmates in a uniquely "alive" environment. By enabling you, the alum, the opportunity to connect with Clarke, you’ll never lose your school spirit. The alumni staff of Clarke is continuously working to keep you involved with Clarke. Be a part of Clarke’s future, as well as its past.

Through our Webcast alum’s can stay tuned to the Alumni Association, Clarke News, and upcoming alumni events through the advanced audio and visual effects.

Target Marketing TacticsTarget Marketing Tactics

External and Internal PublicsExternal and Internal Publics Young AlumniYoung Alumni Old AlumniOld Alumni Business is BusinessBusiness is Business Contributions to the CommunityContributions to the Community

Our Webcast TeamOur Webcast Team