Post on 19-May-2015
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Citrix XenServerCitrix XenServer
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Agenda
• What’s New in XenServer and Citrix Essentials 5.5
• Citrix Essentials Overview and Target Customers
• Positioning Citrix Essentials for XenServer
• Sales Strategies, Packaging & Pricing
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Citrix Server Virtualization Strategy
• Continue to enhance the XenServer virtualization platform
• Focus on Delivery Center, heterogenous environments, and Cloud
• Enable interoperability between Hyper-V and XenServer
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XenServer – The Performance Leader
What’s New in XenServer and Citrix Essentials 5.5 What’s New in XenServer and Citrix Essentials 5.5
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Key Go-To-Market Release Messages
Enterprise Integration
Workload Lifecycle Management
• Enables customers to adopt virtualization while leveraging existing IT infrastructure and tool-set
• Delivers additional necessary features for production management with lowest TCO
• Drive more pervasive XenServer utilization in production environments
• Provides customers with lifecycle tools to improve application quality and time-to-market
• Realize cost savings by adopting virtualization across organizations/functions
• Drive XenServer utilization broadly in customer accounts
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Key Features – XenServer 5.5Cloud-Proven. Enterprise Class. Free.
Enhanced Snapshots
•High-Performance, live VM disk snapshots•Auto-select software-based or SAN-based •GUI based administration
Active Directory
Integration
•Eliminate Single User Administration Model (root)•Login to XenCenter using AD credentials•Administrative Logs by user
BackupEnablement
•Enables third-party solutions to backup XenServer VM’s•VSS-based interface•Fast cloning (10 seconds or less)
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Other Features – XenServer 5.5Cloud-Proven. Enterprise Class. Free.
• Updated Xen 3.3 Engine• Performance Enhancements• Latest Hardware support (i.e. Intel "Nehalem")
• Updated Guest OS support:• Debian 5 "Lenny"• RHEL 5.3• SLES 11
• Enhanced XenConvert for V2V and P2V Conversions• Easier VMware-to-XenServer conversions• Better support for multiple disks & volumes
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Key Features – Essentials for XenServer 5.5Advanced automation and management for the virtual datacenter
Workload Balancing(Enterprise)
StorageLink(Enterprise)
•Reduced storage use; fast VM deployment•Access to native storage services•EMC Clariion, HP EVA/MSA, Netapp, EqualLogic
Lab & Stage Management
(Platinum)
•Automation of lab environments•Lifecycle management through pre-production processes
•Ongoing load balancing of VM’s across a pool•Pool, VM, and Host reporting•Based on CPU, memory, network, disk metrics
Citrix Essentials & Target Customer ScenariosCitrix Essentials & Target Customer Scenarios
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XenServer and Citrix Essentials Enterprise-class virtualization and advanced management for the virtual datacenter
Citrix Essentials • Intelligently places load across virtual environments• Enables on-demand delivery of server workloads• Native integration to existing storage investments• Streamlines lifecycle management• Consolidates lab environments
XenServer Virtualization Infrastructure• Centralized multi-node management• Live migration of active workloads• Fast bare metal performance• Windows and Linux support• Broad open standards support
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Key Customer Benefits
• Better Scalability• Significantly reduces storage consumption• Reduces image sprawl by consolidating workloads to single, master images• Promotes consolidation of XenApp application silo’s through improved resource utilization
• Better Agility• Enables customers to quickly provision new workloads on the fly• Automated workflows respond dynamically to system load changes• Automatically maps storage even when workloads move
• Better Manageability• Simplifies enterprise storage configuration and operation• Enables customers to use powerful storage capabilities they already own• Lab management automates VM lifecycle creation, testing, deployment, maintenance
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Target Customer Scenarios• XenApp Virtualization
• Leverage existing relationships with XenApp customers• The best performing Hypervisor for XenApp virtualization• Upsell to Essentials on Workload Balancing, Stage Management,
StorageLink
• XenServer Adoption• Between 3000 and 4000 downloads per week of XenServer• Optimize customer environments with StorageLink, High
Availability, Lab Management and Workload Balancing
• Best TCO in Data Center Virtualization• Enabling high availability for critical workloads• Reducing storage costs and leveraging existing storage
investments• Dynamic server provisioning (server farms)• Workflow Automation
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XenApp on XenServer
• Target: XenApp Infrastructure Managers• Problems Faced
• Requirements for increased failover without requiring redundant hardware• Need to consolidate application silo’s for improved resource utilization • Minimize downtime and maintenance windows
• Essentials for XenServer Benefits• Better manage patching and updating process with Stage Management• Increase IT flexibility by provisioning XenApp across physical and virtual
servers• Enable zero-downtime maintenance with Workload Balancing and
XenMotion
Positioning Citrix Essentials for XenServerPositioning Citrix Essentials for XenServer
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High Availability
• Problems Faced• Interruption of service from unplanned downtime• High cost and complexity of high availability configurations• Not all applications are compatible with high availability
requirements
• Benefits• Peer-to-peer "self-healing" architecture ensures there is no
single point of management failure• Requires no specialised hardware supported in high
availability mode
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Dynamic Provisioning Services
• Problems faced• Exploding storage costs• Lack of image management tools• Lack of business charge back mechanisms• Unable to leverage existing storage infrastructure
• Benefits• Fast response to server workload demands• Consolidated image catalog reduces storage needs• Supports streaming to XenServer and Hyper-V• Can stream Hyper-V to a bare metal machine
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Workload Balancing
• Critical feature to drive improved utilization in virtual environments
• Continuous and highly granular guest and host performance profiling
• Policy-driven workload balancing across XenServer pools and hosts
• Ideal placement recommendations at VM start-up / move
• Ideal VM relocation recommendations for host maintenance• Pool optimization migrations for improved performance /
density
Resource Pool
XenServer Host 1
XenServer Host 2
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Advanced Storage Integration with StorageLink
Virtualization can hinder the linkage between servers and storage, turning expensive storage systems into little more than “dumb disks”
Virtual Servers
StorageVirtual Servers
Citrix StorageLink
Citrix StorageLink™ technology lets your virtual servers fully leverage all the power of existing storage systems
Virtual Servers
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Advanced Storage Integration with StorageLink
• Problems faced• Dozens of steps to configure storage for VMs• Requires coordination between server and storage groups• Can’t use intelligent storage services
• Benefits• Reduced storage use; fast VM deployment• One-click direct access to native storage services• Use any storage (NAS, DAS, SAN)• Works with Windows storage products• Single set of control points for storage access
StorageLink™
Full & Thin Provisioning
Clone Snap
Deduplicate
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Pre-Production Labs
Heterogeneous environments
High fluidity
Emphasis on collaboration & sharing
Two Infrastructures – Two Sets of Requirements
Data Center
Largely static
Strictly controlled
Application or business information focused
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Lab Management
• Problems Faced• Need for faster testing and development cycles• Testing requirements growing more complex• Infrastructure sprawl, wasted resources • Need to track, control and share resources
• Benefits• Automate set-up and tear-down• Faster time to develop, test, deploy• Centralize image libraries and ownership• Better quality and coverage of supported platforms
Development
Test / QA
Training
Support
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Stage Management
• Problems Faced• Frequent updates to production systems• Compliance requirements• User acceptance testing complex to deploy• Wasted resources
•Benefits• Improved control through staging, UAT and
deployment• Improved quality and consistency of production
deployments• Improved efficiency and costs savings though
formalized process and toolset• Centralized image libraries and ownership
Patching and Updating
Service Integration
User Acceptance
Testing
Final System Prep
Production Deployment
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The Citrix Stage Management Feature-set
• Process Workflows• Enables approval based movement• Automates service configuration migration• Audit trail of process decisions and approvals
• Machine Templates• Clone templates that replicate production • Share templates with
Lab Manager
• Improve Quality• Ensure stability and scalability of
virtual workloads• Reduce downtime
Staging Scaling UAT Production
Archive Promote
Clone
Accelerating & improving software delivery through process automation
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Workflow Orchestration
• Problems faced• Manual tasks introduce delay and errors• Scripting requires time & expertise• Increasing IT demands
• Benefits• Automate repetitive tasks• Create services using Microsoft Powershell™ • Automatically provision new servers
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Multi-Hypervisor Interoperability & Management
• Run VMs on Hyper-V or XenServer without modification• Utilize XenServer for bare-metal performance on
Linux or mixed environments
• Utilize Hyper-V for general Windows virtualization
• Maintain storage mappings when moving across platforms
• Leverage Citrix Essentials as common set of advanced management tools• Essentials for XenServer includes entitlement to
run in Hyper-V environment
Utilize Advanced Management Capabilities in XenServer and Hyper-V environments
XenC
ente
r
Virtual Machine
Storage Mapping
SCVMM
Citrix Essentials for XenServer and Hyper-V
Hyper-VXenServer
Virtual Machine
Virtual Machine
Sales Strategies, Packaging & PricingSales Strategies, Packaging & Pricing
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Sales Strategies
• Penetrate into the XenApp installed base• XenApp on XenServer• Build strong management and maintenance story with Essentials
• Leverage the XenServer momentum• Optimize server hardware utilization, power and cooling• Coordinate lab and test infrastructures across the organisation
• Drive best TCO story for data center virtualization• Competitively displace ELAs• Focus on our open, integrated approach• Position Hyper-V and XenServer interoperability
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Essentials for XenServer, Platinum• + Provisioning Services (physical)• + Lab Management• + Stage Management
Product Packaging & Pricing
Essentials for XenServer, Enterprise• + High Availability• + Provisioning Services (virtual) • + Workflow Studio• + StorageLink• + Workload Balancing
This is our resilient, manageable, and production-ready offering for medium to large enterprise deployments
This is our top-end offering for sophisticated, multi-purpose, enterprise-wide virtual environments
XenServer• XenMotion / Resource Pools• XenCenter• Active Directory Integration• Enhanced Snapshots• Back-up Enablement
This is our free but enterprise-ready virtual infrastructure offering w/management tools above & beyond alternatives
$5,000
$2,500
FREE
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Essentials for XenServer Editions
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Support Options
Maintenance Option Description of Services Price
Citrix Essentials
• Business hours coverage• Two (2) named contacts • Up to five (5) incidents per year• Phone and web-based support• Coverage for a single geographic region
$1,500
Add-On Options
5 Incidents $1,500
10 Incidents $2,500
20 Incidents $4,000
Additional geographic region $500
Additional named contact $500
Notes:Technical support is also available through standard Citrix Preferred Support agreements
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Get Educated with Citrix Essentials
Visit www.CitrixEducation.com for a completecourse and exam listing
#220 Comprehensive Technical Training
• Supported Components• Deployment scenarios /Architecture• In-depth details of key features (functionality,
communication, integration options)• Scalability Overview• Tips / Best Practices
#210 New Feature / Technical Overview
• Basic technical information• Product editions and specifications• Impact analysis on existing products• Early Release Programs• Competitive information
#230 Real-world Scenario Hands-on Training
• Hands-on labs• Templates/process required to execute POC• Self-contained virtual images
(if applicable)
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