Post on 17-Jan-2015
description
Social Media and Scale
What are the challengesand opportunities provided
by social technologies?
Dan Benyamin, CEO
Technology Up, Media Down
Fred Wilson, http://www.slideshare.net/fredwilson/ad-age-keynote-1261100
David Armano, http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html
What’s the wrong with this picture?
Most populous countries:
China - 1,330,044,544India - 1,147,995,904United States - 303,824,640Indonesia - 237,512,352Brazil - 196,342,592
400,000,000
“Social Networks will be like Air”
Charlene Li, Altimeter Group
Google Social Search
Portion of Tweets sent via phone:
80%
Where are Depeche Mode fans?
+ =
Target Fat People!
Hey why not?
We are digitizing human consciousness
For the first time ever we haveidentity plus contextual activity
of a huge number of people
Holy Shit
We need help
1.Use tools for effective Targeting
2.Explore different mediums3.(Really) measure their
performance4.Rinse and Repeat
Scaling Earned Mediathrough Engagement Tools
Keyw
ord
only
Keyw
ord
+ D
emog
raph
ic
Keyw
ord
+ D
emo
+ Loc
ation
0
5
10
15
20
25
30
35
40
Follow back rateDM click through rateeCTR
%
CitizenNet Targeted Twitter Campaign
Just as Search Engine Optimization became vital for
your brand’s online effectiveness, so will Social
Media Optimization
Rinse and Repeat
Let the machines help youUnlike SEO, the unknown is not the search secrets locked within
When Optimizing Social Media, the unknown is your customer.
Let tools help you scale the conversation.
Thank you!
To learn the future ofoptimizing social media
please visit us at citizennet.com
Follow us Twitter @citizennet