Post on 18-May-2022
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Citizen Science StrategyUnderstanding motivations
w w w . i n s t i n c t a n d r e a s o n . c o m
July 2016
Document information
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Office of Environment and HeritagePrepared for
Jo White, Erin RogersClient contact
instinct and reasonPrepared by
David Donnelly, Fiona McLean, Jarod WoodcockResearch consultants
July 2016Date
J2329Reference #
Contents
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SECTION 1 Background, objectives and approach
SECTION 2 Executive summary
SECTION 3 Awareness of Citizen Science
SECTION 4 Attitudes to the environment and to science
SECTION 5 Consideration of Citizen Science
SECTION 6 Media use
SECTION 7 Choice model – Hypothetical Citizen Science projects
11Background, objectives & approach
Background
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Citizen science is scientific work undertaken by members of the general public, often in collaboration with or under the direction of professional scientists and scientific institutions.
Citizen science is growing rapidly in Australia and globally, and presents valuable opportunities to engage with the community. Despite the potential, there are challenges to make sure the information generated from citizen science is robust, can be readily captured and stored, and can produce meaningful results to support decision-making. OEH’s objective is to make sure that all citizen science undertaken or commissioned across OEH meets consistent standards and generates information that will be used by OEH to support decision-making.
There are currently a number of citizen science projects in OEH, including successful projects in National Parks and Wildlife Service (NPWS) and other areas of OEH. The Citizen Science Strategy will build on this existing knowledge and capacity to grow citizen science projects in OEH.
Background
Science position statement
OEH supports citizen science as an exciting and innovative way to improve the scope and quality of information about the environment of New South Wales and to better engage and partner with the community. OEH is also part of a wider New South Wales, Australian and global community working in this field, and supports and collaborates with projects and initiatives of mutual benefit
Research Purpose
Research Objectives
Objectives
To better understand the motivations, behaviours and experiences surrounding citizen science and what direction the OEH needs to take to make the strategy more relevant to the desired targets and potential citizen scientists across NSW.
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Understand the barriers which may prevent participation in Office of Environment & Heritage’scitizen science strategy,
Understand the attributes that make for a ‘good’ citizen science experience
Understand the complementary activities that make for a ‘good’ citizen science experience
Understand the level of awareness of citizen science amongst the community,
Assess current perceptions of citizen scienceback
Develop a profile of potential citizen scientists covering demographics, attitudes, values and behaviour
Determine interest in different types of citizen science experiences
Identify attitudes to length of involvement, diversity of citizen science program, types of program, targets related to Office of Environment & Heritage’s citizen science experiences.
Segment the community in terms of the varying degree of interest in citizen science
Identify product and experience gaps/opportunities
Overview of the research approach‘Market sensing’
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Planning meeting
• Confirm the research design
• Review of available information
• 4 rapid appraisal interviews
Focus groups and IDIs, online forums
• 9 focus groups with community
• Some with volunteering mind sets and some without
• Some with an interest in citizen science and some without
• Series of in-depth interviews with citizen scientists
Survey and choice model
• 430 community members to size the market
• plus booster sample of 50 scientists / teachers
• Testing hypothetical bundles of initiatives
• ‘what if tool’ that predicts likely uptake
Strategy development
• Strategy development session –segmentation –engagement propositions -channels
• Including training on the decision support ‘tool’
Exploration Validation
The study involved an online survey with a representative sample of 430 of the NSW adult population based on gender, age and geography.
The sample was sourced from Australia’s largest online panel – SSI – which is a research only online panel
More details on survey methodology
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The survey lasted 15 minutes and was conducted online and included standard survey questions and a marketing experiment using discrete choice modelling
The study was conducted between 20th and 26th June 2016
Sample profileRaw data
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Age N= %
Total Sample 430 100
18-24 46 11
25-34 95 22
35-44 74 17
45-54 57 13
55-64 86 20
65-74 58 13
75 and older 14 3
Gender N= %
Total Sample 430 100
Male 182 42
Female 248 58
Highest education completed N= %
Total Sample 430 100
No formal schooling 0 0
Primary school 2 0
Some secondary school 35 8
Competed secondary school 77 18
Trade or technical qualification 98 23
University diploma or degree 157 37
Post graduate 58 13
Other 3 1
Main household residence N= %
Total Sample 430 100
Sydney 302 7 0
Newcastle 45 10
Wollongong 24 6
Northern NSW 25 6
Southern NSW 20 5
Western NSW (West of the Dividing range) 14 3
Sample profile (2)Raw data
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Household structure N= %
Total Sample 430 100
Single under 30 years 32 7
Single 30 years and over 71 17
Share accommodation 28 7
Couple without children 107 98
Family with most children under 16 years 98 23
Family with most children 16 years and over 58 13
Other (please specify) 28 7
Prefer not to say 8 2
Main language in household N= %
Total Sample 430 100
English 396 92
Italian 2 0
Spanish 2 0
Chinese/Mandarin/Cantonese 9 2
Arabic 1 0
Greek 1 0
Vietnamese 2 0
Filipino 1 0
Other (please specify) 16 4
Sample profile (3)Raw data
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Occupation and position N= %
Total Sample 430 100
Manager or administrative 49 11
Professional 37 9
Para-professional 16 4
Tradesperson 6 1
Clerical/secretarial 40 9
Sales rep/store salesperson/personal services 29 7
Machine operator/driver 1 0
Labourer/store person/unskilled 11 3
Unemployed 32 7
Home duties/student 50 12
Small business owner/partner 11 3
Teachers/ Retired teachers 55 13
Scientist/ Retired scientist 7 2Retired (not retired teachers nor retired
scientist) 57 13
Other (please specify) 23 5
Prefer not to say 6 1
Dwelling type N= %
Total Sample 430 100
Freestanding home or house 280 65
Duplex/semi-detached/terrace where the buildings shares walls 41 10
Flat/Unit/Townhouse 103 24
Other (please specify) 6 1
Living Situation N= %
Total Sample 430 100
I live in a house that I own 231 54
I live in an apartment that I own 34 8
I live in a house that I rent 80 19
I live in an apartment that I rent 45 10
Other (please specify) 26 6
Prefer not to say 14 3
12Executive summary
Executive Summary Awareness of Citizen Science
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Almost three quarters of the people surveyed (72%) could not name any
organisations that allow Citizen Science. Among those who could, the
CSIRO is the most common (8%) followed by Greenpeace (4%).
When prompted, two in five people believe not-for-profits (NFPs) need
volunteers (42%). Professionals tend to be more likely than non-
professionals to see a need for volunteers in organisations such as
NFPs, Universities, Landcare Australia, Museums and Gardens.
A sizable proportion of those surveyed have never had interactions with the listed organisations (43%). The most
commonly cited organisations include universities (16%), followed by local
councils (13%), NFPs (12%), and private companies (12%).
The most popular organisations people would volunteer for include
NFPs (28% definitely), zoos (27%), the CSIRO (27%) and universities (27%). The least popular organisations are private companies (40% definitely
not).
Executive Summary Associations with Citizen Science
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The top three associations with the term citizen science are: that it is “a small thing
that might make a big difference” (72%), it’s about “community spirit” (71%) and
“curiosity”(70%). The top associations among non-professionals are similar to the
professionals.
However a sizable number in the community associate the term with “quirky, eccentric” (33%), “for the socially challenged” (30%) ,
“no idea what it means” (19%) and “outdated” (15%).
The word “citizen” makes people think of being part of a community (47%).
Professionals are more likely than non-professionals to think of ethical and moral
associations (53% compared to 27%).
Executive SummaryAttitudes to the environment and to science
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Most professionals agree “It’s great to work with others to get an outcome that matters” (93% nett agree) while three in four non-professionals agree
“It’s important to acknowledge people who volunteer” (77% net
agree).
Overall, four in five agree that “Science plays a role in making a
better world” and “It’s important to acknowledge people who volunteer”
(79%).
A majority of people surveyed (44%) believe they have moderate
knowledge of science in general while only 9% say they are very
knowledgeable. Professionals are more likely than non-professionals to say they have moderate knowledge
(56% compared to 42%).
Professionals tend to be more likely than non-professionals to agree the world’s climate is changing (84% vs
68%).
The majority of people surveyed believe that the world’s climate is
changing (70%). Professionals tend to be more likely than non-professionals
to agree the world’s climate is changing (84% vs 68%).
While around 1 in 2 people surveyed (48%) believe climate change is
caused by both human activities and the natural environment, 68% of
professionals believe this to be the cause compared to 46% of non-
professionals.
Executive summaryConsideration of citizen science
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(1) Almost four in five people surveyed (78%) said “Knowing what I have to do” influences their decision to volunteer for
Citizen Science.
(2) Being passionate about a topic and being taught to use
the technology is a key influence for 72% .
(3) Knowing it could be done from home and being kept up to date with the projects progress
are influential with 71%.
(4) A majority of people surveyed said they may consider
taking part in citizen science (with 30% yes definitely and
47% maybe). A higher proportion of professionals said they would definitely consider taking part in citizen science
compared to non-professionals (40% compared to 28%).
(5) People are not likely to recommend taking part in
citizen science to a friend (47% rated their likelihood 1-6). This
was lower in professionals however even these are more likely to be passives (rate their
likelihood 7-8) rather than active promoters .
(6) The most popular types of projects people would volunteer
for include those that would help iconic species survive (38%
definitely) and those on threatened species (38%). The
project with the least amount of interest is for domestic cat
monitoring using tracking (35% said definitely not).
After explaining what is was - just under half of those surveyed (45%) said they would likely consider volunteering in Citizen Science in the next 12 months. Professionals are more likely than non-professionals
to consider (54% compared to 43%).
Executive summaryMedia use
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(1) The most common reason for being likely to participate in Citizen
Science is because it sounds interesting (27%). Professionals tend to be more likely than non-
professionals to cite environmental concerns (18% compared to 5%).
(2) The most common reason for being unlikely to participate in
Citizen Science is because people have no time or are busy (45%). Professionals tend to be more
likely than non-professionals to say this (56% compared to 43%).
(3) The most preferred sources of information for finding out about Citizen Science projects are email alerts (62%), followed by internet sites (62%) and paper newsletters
posted in the mail (54%).
(4) The most frequently visited websites are Facebook (75% regularly), online newspaper
articles (59%) and YouTube (56%). Over half of those surveyed have
never visited Flickr (52%).
Key summary of choice model resultsInfluences of interest in Citizen Science project
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At a basic level, a Citizen Science project that has minimal benefits
and fewer attractive elements would appeal to about one in five
of those surveyed.
Even with few benefits and attractive elements interest in
helping out with threatened plants and animals (21% interested),
reviewing scientific material (21%) and helping out with school Citizen
Science projects (17%) remained appealing to about one in five of
those surveyed.
By tailoring a Citizen Science project to include more appealing features and preferred timings, greater levels of interest can be achieved (e.g. taking regular measurements in a local place
would be considered by 81% as long as it required less than 5 minutes each day for a period of a month). To achieve this level of
appeal, many of the attributes tested need to be enhanced to levels that may not be feasible for some projects. However, this does illustrate
that there is a high level of interest in participating in Citizen Science among those
surveyed, albeit under certain conditions.
The project time scale (15%), time commitment (15%) and type of
activity (11%) are the three most powerful drivers of appeal when
considering citizen science projects.
13Awareness of Citizen Science
Key Summary Awareness of Citizen Science
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Almost three quarters of the people surveyed (72%) could not name any
organisations that allow Citizen Science. Among those who could, the
CSIRO is the most common (8%) followed by Greenpeace (4%).
When prompted, about two in five people believe not-for-profits (NFPs) need volunteers (42%). Professionals
tend to be more likely than non-professionals to see a need for
volunteers in organisations such as NFPs, Universities, Landcare Australia,
Museums and Gardens.
A sizable proportion of those surveyed have never had interactions with the listed organisations (43%). The most
commonly cited organisations include universities (16%), followed by local
councils (13%), NFPs (12%), and private companies (12%).
The most popular organisations people would volunteer for include
NFPs (28% definitely), zoos (27%), the CSIRO (27%) and universities (27%). The least popular organisations are private companies (40% definitely
not).
Unprompted awarenessOrganisations which allow people to volunteer
B1. Which organisations can you think of which allow everyday people to volunteer to work with professional scientists to collect, enter or analyse sightings or data relating to the natural world?
Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
OrganisationTotal
%Professionals
%
Non-professionals
%
CSIRO 8 9 8
Greenpeace 4 4 4
WWF 2 1 2
Salvation Army 2 2 2
Red Cross 2 0 2
Marine NFI 1 3 1
Unicef 1 0 1
Cancer Council 1 0 1
RSPCA 1 1 1
Don’t know 72 74 72
Note: Top 10 mentions shown
Almost one in three people surveyed (72%) could not name any organisations that allow everyday people to participate in Citizen Science. For those who could, the CSIRO is the most common (8%) followed by Greenpeace (4%).
30
2
12
13
15
18
16
18
22
25
25
26
31
32
36
40
22
9
13
12
15
24
20
24
19
34
33
32
42
43
54
29
2
12
13
14
17
17
18
23
24
26
27
31
34
37
42
Don’t know
None of the these
Private companies
Department of Primary Industry
Commonwealth Agency – Biosecurity Australia
Commonwealth agency - Department of Agriculture
Gardens
Local Land Service
State Gov agencies such as OEH or EPA
Local Councils
Museums
Zoos
CSIRO
Landcare Australia
Universities
Not-for-profit groups (WWF, Birding Australia etc)
Total sample
Professional
The rest
Prompted awarenessOrganisations seeking help for scientific research
22
B2. Which of these organisations want volunteers to work with professional scientists to collect, enter or analyse sightings or data relating to the natural world?
Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
About two in five people believe not-for-profits (NFPs) need volunteers (42%). Professionals tend to be more likely than non-professionals to see a need for volunteers in organisations such as NFPs, Universities, Landcare Australia, Museums and Gardens.
11
42
3
3
3
4
6
7
7
7
9
10
12
12
13
17
1
51
2
3
3
3
12
9
7
2
5
4
7
9
11
14
9
43
3
3
3
4
7
7
7
7
8
9
12
12
13
16
Don’t know
None of the these
Commonwealth Agency – Biosecurity Australia
Department of Primary Industry
Commonwealth agency - Department of Agriculture
Local Land Service
Gardens
Zoos
Landcare Australia
State Gov agencies such as OEH or EPA
Museums
CSIRO
Private companies
Not-for-profit groups (WWF, Birding Australia etc)
Local Councils
Universities
Total sample
Professional
The rest
Organisations people have interacted withIn some way in the past
23
B3. Which of these organisations have you ever personally had interactions with as a volunteer, employee or some other way?
Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
43% of those surveyed have never had interactions with the listed organisations (43%). The most commonly cited organisations include universities (16%), followed by local councils (13%), NFPs (12%), and private companies (12%).
Organisations they would consider volunteering forAs a citizen scientist
24
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
40
33
35
35
28
25
29
30
23
21
24
23
19
21
49
54
52
51
56
57
51
50
53
54
49
50
53
51
11
13
13
14
16
18
19
19
23
25
27
27
27
28
Private companies
Commonwealth agency - Department of Agriculture
Department of Primary Industry
Commonwealth Agency – Biosecurity Australia
Local Land Service
Landcare Australia
Local Councils
State Gov agencies like OEH or EPA
Gardens
Museums
Universities
CSIRO
Zoos
Not-for-profit groups (WWF, Birding Australia etc)
Definitely not Perhaps Definitely
B4. And which of these organisations would you consider volunteering with to work with professional scientists to collect, enter or analyse sightings or data relating to the natural world?
Base: Total sample (n=430)
The most popular organisations those surveyed would volunteer for include NFPs (28% definitely), zoos (27%), the CSIRO (27%) and universities (27%). The least popular organisations are private companies (40% definitely not).
Organisations they would consider volunteering for Science professionals only
25
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
B4. And which of these organisations would you consider volunteering with to work with professional scientists to collect, enter or analyse sightings or data relating to the natural world?
Base: Professional (n=66)
30
30
31
34
15
26
19
18
27
17
15
19
18
17
63
63
60
55
70
54
60
61
50
60
59
53
52
52
6
8
9
11
15
20
21
22
23
23
26
28
30
31
Department of Primary Industry
Commonwealth Agency – Biosecurity Australia
Private companies
Commonwealth agency - Department of Agriculture
Local Land Service
State Gov agencies such as OEH or EPA
Local Councils
CSIRO
Museums
Landcare Australia
Universities
Not-for-profit groups (WWF, Birding Australia etc)
Zoos
Gardens
Definitely not Perhaps Definitely
The most popular organisations professionals said they would consider volunteering for include gardens (31% definitely), followed by zoos (30%), NFPs (28%) and universities (26%). The least popular organisations include Commonwealth agencies, private companies and the Dept. of Primary Industry (30-34% definitely not).
Organisations they would consider volunteering forNon-professionals only
26
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
B4. And which of these organisations would you consider volunteering with to work with professional scientists to collect, enter or analyse sightings or data relating to the natural world?
Base: Non-professionals (n=364)
41
33
35
36
31
26
31
31
25
20
19
25
24
21
47
54
51
49
53
57
50
50
54
54
54
48
48
51
12
13
14
15
16
17
19
19
22
26
27
27
28
28
Private companies
Commonwealth agency - Department of Agriculture
Department of Primary Industry
Commonwealth Agency – Biosecurity Australia
Local Land Service
Landcare Australia
Local Councils
State Gov agencies such as OEH or EPA
Gardens
Museums
Zoos
Universities
CSIRO
Not-for-profit groups (WWF, Birding Australia etc)
Definitely not Perhaps Definitely
The most popular organisations non-professionals said they would consider volunteering for include NFPs (28% definitely), the CSIRO (28%), universities (27%), zoos (27%) and museums (26%). The least popular are private companies (41% definitely not).
14Attitudes to the environment and to science
Key Summary Attitudes to science
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Four in five agree that “Science plays a role in making a better world” and “It’s
important to acknowledge people who volunteer” (79%).
The majority of people surveyed believe that the world’s climate is changing (70%). Professionals tend to be more likely than
non-professionals to agree the world’s climate is changing (84% vs 68%).
While around 1 in 2 people surveyed (48%) believe climate change is caused by both
human activities and the natural environment, 68% of professionals believe this to be the cause compared to 46% of
non-professionals.
Just under half (44%) believe they have moderate levels of knowledge of science in
general while only 9% say they are very knowledgeable. Professionals are more likely than non-professionals to say they
have moderate knowledge (56% compared to 42%).
Attitudes to environment and scienceTotal sample
29
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
5
5
3
3
3
3
4
3
4
3
3
3
28
10
4
5
5
5
4
3
3
3
2
3
29
33
25
22
23
21
20
22
17
17
16
15
38
52
68
69
69
71
72
72
77
77
79
80
There is not a lot of respect for science these days
Science is almost the new religion, it’s about the search for universal …
For me helping scientists would be about getting some knowledge
I’d love to be part of a science project that makes a difference
For me, getting involved helping scientists would be about learning…
I love to know the answers to things, even if there's no obvious benefit
Playing a personal role in helping science make a difference would be…
Discovering and embracing different aspects of our world is…
Science crosses national boundaries, it’s universal
It’s great to work with others to get an outcome that matters
It’s important to acknowledge people who volunteer
Science plays a role in making a better world
Not sure Net Disagree Neutral Net Agree
C1. How strongly do you personally agree or disagree with the following statements?Base: Total sample (n=430)
Four in five agreed with the statement “Science plays a role in making a better world” (80% net agree) and “It’s important to acknowledge people who volunteer” (79%). The statement that received the least amount of support from those surveyed was “There is not a lot of respect for science these days” (28% net disagree).
Attitudes to environment and scienceProfessionals
30
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
C1. How strongly do you personally agree or disagree with the following statements?Base: Professional (n=66)
3
3
2
2
2
2
2
2
2
3
2
2
35
10
3
1
3
1
0
0
2
0
2
0
33
37
18
18
16
16
16
13
11
9
5
5
29
50
78
79
79
81
82
85
86
88
92
93
There is not a lot of respect for science these days
Science is almost the new religion, it’s about the search for …
For me, getting involved helping scientists would be about learning…
I’d love to be part of a science project that makes a difference
For me helping scientists would be about getting some knowledge
Playing a personal role in helping science make a difference would…
I love to know the answers to things, even if there's no obvious…
Discovering and embracing different aspects of our world is…
It’s important to acknowledge people who volunteer
Science crosses national boundaries, it’s universal
Science plays a role in making a better world
It’s great to work with others to get an outcome that matters
Not sure Net Disagree Neutral Net Agree
Most professionals agreed with the statement “It’s great to work with others to get an outcome that matters” (93% net agree) and “Science plays a role in making a better world” (92%). The least amount of support was received by the statement “There is not a lot of respect for science these days” (35% net disagree).
Attitudes to environment and scienceNon-professionals
31
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
C1. How strongly do you personally agree or disagree with the following statements?Base: Non-professionals (n=364)
6
5
4
4
3
4
3
4
4
4
4
3
26
10
5
6
5
6
3
4
3
3
3
2
29
33
26
23
24
22
24
21
19
19
16
17
39
52
65
68
68
69
70
71
74
75
77
77
There is not a lot of respect for science these days
Science is almost the new religion, it’s about the search for …
For me helping scientists would be about getting some knowledge
I’d love to be part of a science project that makes a difference
For me, getting involved helping scientists would be about learning…
I love to know the answers to things, even if there's no obvious…
Discovering and embracing different aspects of our world is…
Playing a personal role in helping science make a difference would…
It’s great to work with others to get an outcome that matters
Science crosses national boundaries, it’s universal
Science plays a role in making a better world
It’s important to acknowledge people who volunteer
Not sure Net Disagree Neutral Net Agree
The highest ranking statements among non-professionals were “It’s important to acknowledge people who volunteer” (77% net agree) and “Science plays a role in making a better world” (77%). The statement that received the least support was “There is not a lot of respect for science these days” (26% net disagree).
68%
17%
15%
Non-professionals
84%
7%9%
Professionals
Belief in global warming and climate change
32
C2. There has been a lot of discussion in the community about global warming and climate change. Do you personally believe that the world’s climate is changing?
Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
70%
16%
14%
Total sample
Yes No Don't know/Not sure
The majority of people surveyed believe that the world’s climate is changing (70%). Professionals tend to be more likely than non-professionals to agree the world’s climate is changing (84% vs 68%).
46%
10%
43%
1%
Non-professionals
61%
2%
35%
2%
Professionals
Causes of climate change
33
C3. Would you say that climate change is …Base: Answered Yes in C2 - Total sample (n=430), Professional (n=66), Non-professionals (n=364)
48%
9%
42%
1%
Total sampleCaused by bothhuman activities andnatural changes in theenvironment
Caused mostly bynatural changes in theenvironment
Caused mostly byhuman activities
Don’t know/Not sure
While around 1 in 2 people surveyed (48%) believe climate change is caused by both human activities and the natural environment, 68% of professionals believe this to be the cause compared to 46% of non-professionals.
71%
17%
12%
Non-professionals
69%
19%
12%
Professionals
Who is responsible for the worlds’ climate changing?
34
C4. When you say that climate change is caused by both human activity and changes in the natural environment, which, in your view, is having the biggest impact on climate change?
Base: Answered ‘Caused by human and natural changes in the environment’ in C3 - Total sample (n=430), Professional (n=66), Non-professionals (n=364)
70%
17%
13%
Total sample
Probably human activity
Probably natural changes in the environment
Don’t know/Not sure
The majority of those surveyed believe that humans are having the largest impact on climate change (70%). There is no difference among professionals and non-professionals in this regard.
35
How knowledgeable are people about Science?
C5a. In general, how knowledgeable would you say you are about science?Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
3 1 35
06
39
34
40
4456
42
9 9 9
Total sample Professional The rest
Very knowledgeable
Have moderate knowledge
Have little knowledge
Have no knowledge at all
Don't know
Just under half (44%) believe they have moderate levels of knowledge of science in general while only 9% say they are very knowledgeable. Professionals are more likely than non-professionals to say they have moderate knowledge (56% compared to 42%).
36
Knowledgeable about scientific process
C5b. What about scientific process? Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
3 1 4
11
1
12
45
53
44
30 38 29
10 6 11
Total sample Professional The rest
Very knowledgeable
Have moderate knowledge
Have little knowledge
Have no knowledge at all
Don't know
Just under one in three (30%) believe that they have moderate knowledge of scientific process. Professionals are more likely than non-professionals to say they have moderate knowledge (38% compared to 29%).
37
How knowledgeable are people about the various scientific disciplines?
C5c. What about various scientific disciplines? Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
3 1 3
155
17
43
47
42
32 4130
8 5 8
Total sample Professional The rest
Very knowledgeable
Have moderate knowledge
Have little knowledge
Have no knowledge at all
Don't know
Similarly, just under one in three (32%) believe that they have moderate knowledge of scientific disciplines. Professionals are more likely than non-professionals to say they have moderate knowledge (41% compared to 30%).
Key Summary Associations with Citizen Science
38
The top three associations with citizen science are: that it is “a small thing that might make a big difference” (72%), it’s
about “community spirit” (71%) and “curiosity”(70%). “Outdated” had the lowest
association (14%).
The top associations among non-professionals are similar to the
professionals. However a sizable number in the community associate the term with
“quirky, eccentric” (33%), “for the socially challenged (30%) and “no idea what it
means” (19%) and outdated (15%).
The word “citizen” makes people think of being part of a community (47%).
Professionals are more likely than non-professionals to think of ethical and moral
associations (53% compared to 27%).
22
39
24
21
18
17
18
15
18
13
15
13
64
44
48
47
17
18
16
18
14
18
15
14
14
17
28
31
65
66
66
67
68
70
71
72
Outdated
No idea
For the socially challenged
Quirky, eccentric
Saving the planet
Passionate
About the environment
Technology
Responsible
Curiosity
Community spirit
A small thing that might make a big difference
Yes
No
N/A
What associations exist with citizen science?
39
C6. What kinds of associations would you make with the term Citizen Science? Base: Total sample (n=430)
The top three associations with citizen science are: that it is “a small thing that might make a big difference” (72%), it’s about “community spirit” (71%) and “curiosity”(70%). “Outdated” had the lowest association (14%).
20
50
28
20
9
11
9
8
8
6
3
4
75
40
58
58
17
12
14
8
8
8
10
7
5
10
14
21
73
77
77
84
84
86
87
89
Outdated
No idea
For the socially challenged
Quirky, eccentric
Saving the planet
Technology
Passionate
Responsible
About the environment
Community spirit
Curiosity
A small thing that might make a big difference
Yes
No
N/A
What associations exist with citizen science?Amongst Professionals
40
C6. What kinds of associations would you make with the term - Citizen Science? Base: Professional (n=66)
The top three associations among professionals are “A small thing that might make a big difference” (89%), “curiosity” (87%), and “community spirit” (86%).
23
37
23
22
20
19
18
15
19
14
16
15
62
44
47
45
17
17
19
20
15
19
16
15
15
19
30
33
63
63
63
65
65
67
68
69
Outdated
No idea
For the socially challenged
Quirky, eccentric
About the environment
Saving the planet
Passionate
Technology
Responsible
Curiosity
Community spirit
A small thing that might make a big difference
Yes
No
N/A
What associations exist with citizen science?Amongst non-professionals
41
C6. What kinds of associations would you make with the term - Citizen Science? Base: Non-professionals (n=364)
The top associations among non-professionals are similar to the professionals. However a sizable number in the community associate the term with “quirky, eccentric” (33%), “for the socially challenged (30%) and “no idea what it means” (19%) and outdated (15%).
C7. What comes to mind when you say the word citizen?Base: Total sample (n=430)
What other associations are there with the term citizen science?
42
OrganisationTotal
%Professionals
%
Non-professionals
%
Being part of something/community/ unity/ collective 47 59 45
Government/Country/Nation/ Specific places 32 23 34
Ethical/Moral Values/ positive attributes e.g. Responsible, good
31 53 27
Person/ Identity/ Individual/ Human 29 21 30
Rules/ Law e.g. Antidiscrimination/ rights/ tax/ vote 19 18 19
Team work/ volunteer 13 22 11
Native/ Indigenous/ Local/ Resident/ Inhabitant 13 12 13
Patriotism/ Loyal/ Proud 11 13 10
Educated/Opportunities/ Benefits 9 10 9
Environment 5 8 4
Note: Top 10 mentions shown
The word “citizen” makes people think of being part of a community (47%). Professionals are more likely than non-professionals to think of ethical and moral associations (53% compared to 27%).
15Consideration of Citizen Science
Consideration of citizen science
44
(1) Almost four in five people surveyed (78%) said “Knowing what I have to do” influences their decision to volunteer in
Citizen Science
(2) Being passionate about a topic and being taught to use the technology is a
key influence for 72%
(3) Knowing I could do it from home and being kept up to date with the projects
progress ate influential with 71%
(4) A majority of people surveyed said they may consider taking part in citizen
science (with 30% yes definitely and 47% maybe). A higher proportion of
professionals said they would definitely consider taking part in citizen science compared to non-professionals (40%
compared to 28%).
(5) People are not likely to recommend taking part in citizen science to a friend
(47% rated their likelihood 1-6). This was lower in professionals however even
these are more likely to be passives (rate their likelihood 7-8).
(6) The most popular types of projects people would volunteer for include those
that would help iconic species survive (38% definitely) and those on threatened species (38%). The project with the least
amount of interest is for domestic cat monitoring using tracking (35% said
definitely not).
What influences whether to volunteer? For citizen science
45
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
7
8
8
9
8
8
6
6
7
6
7
6
5
6
5
6
21
20
20
15
13
12
12
11
6
5
3
6
4
5
4
3
41
31
29
31
33
32
33
32
30
31
22
18
20
17
19
13
30
41
43
45
46
48
50
51
56
57
68
71
71
72
72
78
I’d like to see my name on it
There would have to be a social element, like meetings and…
I would only get involved in local projects
Knowing there is something for everyone in the family to do
Recommendations from family or friends who’ve been doing it
It would need to have a set completion time
I would prefer projects that I could do in my own backyard
It would have to be something that doesn’t take too much time
Positive publicity for the project
Knowing the latest technology was being used
A way to monitor the milestones and get feedback
I want to be kept up to date with the projects progress
Knowing I could do it from home or on my own device
Knowing/being taught how to use the technology
I would have to feel passionate about the topic to get involved
Knowing what I have to do
Not sure Net Disagree Neutral Net Agree
D1. How strongly do you agree or disagree that each of these may influence whether you would volunteer to work with professional scientists to collect, enter, or analyse sightings or data relating to the natural world?
Base: Total sample (n=430)
Almost four in five people surveyed (78%) said “Knowing what I have to do” may influence their decision to volunteer in Citizen Science while just under one in three (30%) said seeing their name on it influences their decision to volunteer.
What are the influences on whether to volunteer? For citizen science by professionals
46
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
D1. How strongly do you agree or disagree that each of these may influence whether you would volunteer to work with professional scientists to collect, enter, or analyse sightings or data relating to the natural world?
Base: Professional (n=66)
5
8
3
5
1
2
6
4
8
5
2
1
0
5
3
2
41
20
20
24
32
14
17
15
10
9
5
1
3
2
3
0
37
34
37
30
23
28
21
20
21
25
14
14
12
8
8
5
17
37
40
41
44
55
55
61
61
62
79
84
84
86
86
94
I’d like to see my name on it
Knowing there is something for everyone in the family to do
Recommendations from family or friends who’ve been doing it
There would have to be a social element, like meetings and…
I would only get involved in local projects
I would prefer projects that I could do in my own backyard
It would need to have a set completion time
It would have to be something that doesn’t take too much time
Knowing the latest technology was being used
Positive publicity for the project
I would have to feel passionate about the topic to get involved
A way to monitor the milestones and get feedback
Knowing I could do it from home or on my own device
I want to be kept up to date with the projects progress
Knowing/being taught how to use the technology
Knowing what I have to do
Not sure Net Disagree Neutral Net Agree
Almost all professionals were concerned with “knowing what they had to do” (94% agree) when considering whether or not to volunteer while only 17% said they’d like to see their name on it.
What are the influences on whether to volunteer? For citizen science by non-professionals
47
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
D1. How strongly do you agree or disagree that each of these may influence whether you would volunteer to work with professional scientists to collect, enter, or analyse sightings or data relating to the natural world?
Base: Non-professionals (n=364)
8
9
9
8
9
8
7
7
7
6
7
6
6
7
6
7
18
19
18
11
14
12
11
10
6
5
4
7
4
5
4
3
42
31
30
34
30
33
33
34
31
33
23
19
21
19
19
15
33
41
43
47
47
47
49
49
55
56
66
68
68
69
71
75
I’d like to see my name on it
There would have to be a social element, like meetings and…
I would only get involved in local projects
It would need to have a set completion time
Knowing there is something for everyone in the family to do
Recommendations from family or friends who’ve been …
I would prefer projects that I could do in my own backyard
It would have to be something that doesn’t take too much …
Positive publicity for the project
Knowing the latest technology was being used
A way to monitor the milestones and get feedback
I want to be kept up to date with the projects progress
Knowing I could do it from home or on my own device
Knowing/being taught how to use the technology
I would have to feel passionate about the topic to get…
Knowing what I have to do
Not sure Net Disagree Neutral Net Agree
Three in four non-professionals (75%) said “knowing what I have to do” would influence their decision to volunteer while one in three (33%) said they’d like to see their name on it.
48
How likely is the community to consider volunteering for based scientific research project (Citizen Science)
D3. How likely are you to consider taking part in a volunteer based scientific research project (Citizen Science)?Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
112
12
12
4
13
47
55
46
3040
28
Total sample Profess ional The rest
Yes definitely (7-10)
Maybe (4-6)
No, definitely not (0-3)
Not sure
The majority of people surveyed said they may consider taking part in citizen science (with 30% yes definitely and 47% maybe). A higher proportion of professionals said they would definitely consider taking part in citizen science compared to non-professionals (40% compared to 28%).
13
6
12
48
43
47
25
39
27
14
12
14
The Rest
Professional
Total Sample
Not sure Detractor (1-6) Passive (7-8) Promoter (9-10)
Likelihood to recommend – NPS
49
D4. How likely are you to recommend taking part in a volunteer based scientific research project (Citizen Science) to a family member, friend or colleague?
Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
NPS = % promoters - % detractors
-33
NPS Score
-31
-34
A majority of people were not likely to recommend taking part in citizen science to a friend (47% rated their likelihood 1-6). This proportion was lower in professionals who are more likely to be passives (rate their likelihood 7-8).
Types of citizen science projects that interest people
50
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
29
35
24
23
22
21
23
19
12
16
50
42
49
49
49
49
45
47
50
46
21
23
27
28
29
30
32
35
38
38
Projects monitoring shorebirds
Domestic cat monitoring using tracking
Projects on whales
State-wide school projects: E.g. students’ plant trees in a variety of habitats (verge, school yard, and local park) they then monitor the tree’s growth throughout their …
Online image processing and species identification, where the public can viewremote camera images and help scientists identify species and perform other tasks.
Projects partnering with the environmental protection authority on air qualitymonitoring or monitoring sound pollution
Online transcription of old records or notebooks or weather station data
Projects on climate change
Projects on threatened species (plants and animals)
Projects that will help iconic species survive like koalas, brush-tailed rock wallaby,southern corroboree frog, mallee fowl, wollemi pine, the plain-wanderer, etc.
Definitely not Perhaps Yes Definitely
D5. Which of the following types of volunteer based scientific research (Citizen Science) projects would you or your family like to participate in?
Base: Total sample (n=430)
The most popular types of projects people would volunteer for include those that would help iconic species survive (38% definitely) and those on threatened species (38%). The project with the least amount of interest is for domestic cat monitoring using tracking (35% said definitely not).
Types of citizen science projects that interest people Professionals
51
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
D5. Which of the following types of volunteer based scientific research (Citizen Science) projects would you or your family like to participate in?
Base: Professional (n=66)
29
37
22
19
8
18
15
10
5
12
57
45
53
53
59
46
48
49
49
36
14
18
25
28
33
36
37
42
46
53
Projects monitoring shorebirds
Domestic cat monitoring using tracking
Projects on whales
Online image processing and species identification, where the public can view remotecamera images and help scientists identify species and perform other tasks.
Projects partnering with the environmental protection authority on air qualitymonitoring or monitoring sound pollution
Online transcription of old records or notebooks or weather station data
State-wide school projects: E.g. students’ plant trees in a variety of habitats (verge, school yard, and local park) they then monitor the tree’s growth throughout their …
Projects on climate change
Projects on threatened species (plants and animals)
Projects that will help iconic species survive like koalas, brush-tailed rock wallaby,southern corroboree frog, mallee fowl, wollemi pine, the plain-wanderer, etc.
Definitely not Maybe Yes Definitely
Just over one in two professionals said they would definitely volunteer for projects that help iconic species survive (53%). They Professionals were least likely to volunteer if it involved domestic cat monitoring using tracking (37% said definitely not).
Types of citizen science projects that interest peopleNon-professionals
52
QA12a. Have you ever visited a New South Wales national park?Base: Total those who have not visited a local or non-local national park in the last 12 months (n=1039); Sydney (n=361);
Newcastle (n=97); Wollongong (n=50); North Coast (n=43); South Coast (n=21)*; West NSW (n=29)*; ACT (n=83); Brisbane (n=135); SE Queensland (n=39); Melbourne (n=129); Rest of Victoria (n=52).
D5. Which of the following types of volunteer based scientific research (Citizen Science) projects would you or your family like to participate in?
Base: Non-professionals (n=364)
29
34
25
25
22
23
24
20
16
14
49
41
49
48
49
47
45
46
48
50
22
24
27
28
29
30
31
33
36
36
Projects monitoring shorebirds
Domestic cat monitoring using tracking
State-wide school projects: E.g. students’ plant trees in a variety of habitats (verge, school yard, and local park) they then monitor the tree’s growth throughout their …
Projects on whales
Online image processing and species identification, where the public can view remotecamera images and help scientists identify species and perform other tasks.
Projects partnering with the environmental protection authority on air qualitymonitoring or monitoring sound pollution
Online transcription of old records or notebooks or weather station data
Projects on climate change
Projects that will help iconic species survive like koalas, brush-tailed rock wallaby,southern corroboree frog, mallee fowl, wollemi pine, the plain-wanderer, etc.
Projects on threatened species (plants and animals)
Definitely not Perhaps Yes Definitely
Just over one in three non-professionals (36%) would definitely volunteer if projects involved threatened species (36%) or projects that will help iconic species survive (36%).
11
11
8
9
10
11
49
44
42
38
33
30
40
45
50
53
57
60
Taking part in a Bioblitz
Helping out with school Citizen Science projects
Looking at photos and classifying them
Monitoring sightings of threatened species
Entering data from paper sources
Taking regular measurements in a local place
Yes
No
N/A
Types of scientific research activities people would participate in
53
D6. What kinds of volunteer based scientific research activities (Citizen Science), if any, would you like to participate in?Base: Total sample (n=430)
The most popular activity people would participate in is taking regular measurements in a local place (60%). The least favourable activity was taking part in a Bioblitz (49% said no).
5
7
6
7
5
10
47
44
42
29
31
16
48
49
52
64
64
74
Taking part in a Bioblitz
Looking at photos and classifying them
Helping out with school Citizen Science projects
Monitoring sightings of threatened species
Entering data from paper sources
Taking regular measurements in a local place
Yes
No
N/A
Types of scientific research activities people would participate in: Professionals
54
D6. What kinds of volunteer based scientific research activities (Citizen Science), if any, would you like to participate in?Base: Professional (n=66)
Three in four professionals (74%) would like to participate in taking regular measurements in a local places, followed by entering data from paper sources and monitoring sightings of threatened species (64% respectively).
12
12
9
9
11
11
49
44
41
40
34
32
39
44
50
51
55
57
Taking part in a Bioblitz
Helping out with school Citizen Science projects
Looking at photos and classifying them
Monitoring sightings of threatened species
Entering data from paper sources
Taking regular measurements in a local place
Yes
No
N/A
Types of scientific research activities people would participate in: Non-professionals
55
D6. What kinds of volunteer based scientific research activities (Citizen Science), if any, would you like to participate in?Base: Non-professionals (n=364)
Over half of non-professionals (57%) would like to participate in taking regular measurements in a local place, followed by entering data from paper sources (55%) and monitoring sightings of threatened species (51%).
25
22
26
23
21
21
17
17
18
19
13
50
49
43
46
47
46
47
47
44
42
43
25
29
31
32
32
33
36
36
37
39
44
Soil pollution
Waste and litter
Invasive plants and weeds
Gardening
Environmental degradation
Invasive animals
Water pollution
Environmental health (air quality etc.)
Air pollution
Climate change
Endangered species
Yes definitely
Maybe
No definitely not
Topics that people would like to work onTotal sample
56
D7. What, if any, are the topics you care about and want to work on as a volunteer to help find solutions? Base: Total sample (n=430)
The most commonly mentioned topic people want to work on is endangered species (44%), followed by climate change (39%) and air pollution (37%).
17
19
14
18
14
19
8
4
7
9
9
59
54
51
47
51
42
51
54
51
45
44
24
27
35
35
36
39
41
42
42
47
47
Soil pollution
Invasive animals
Environmental degradation
Gardening
Waste and litter
Invasive plants and weeds
Environmental health (air quality etc.)
Air pollution
Water pollution
Climate change
Endangered species
Yes definitely
Maybe
No definitely not
Topics that people would like to work onProfessionals
57
D7. What, if any, are the topics you care about and want to work on as a volunteer to help find solutions? Base: Professional (n=66)
Among professionals, the most commonly mentioned topic they want to work on is endangered species (47%), followed by climate change (47%) and air and water pollution (42% respectively).
27
23
27
23
23
22
19
18
21
20
14
48
49
43
45
46
45
46
47
43
41
43
25
28
30
31
31
34
35
35
36
38
43
Soil pollution
Waste and litter
Invasive plants and weeds
Gardening
Environmental degradation
Invasive animals
Water pollution
Environmental health (air quality etc.)
Air pollution
Climate change
Endangered species
Yes definitely
Maybe
No definitely not
Topics that people would like to work onNon-professionals
58
D7. What, if any, are the topics you care about and want to work on as a volunteer to help find solutions? Base: Non-professionals (n=364)
Among non-professionals, the most commonly mentioned topic they want to work on is endangered species (43%), followed by climate change (38%) and air pollution (36% respectively).
59
Level of consideration for volunteering to play a role in a volunteer based science project?
F1. Now you have some idea of the meaning of the term Citizen Science. How likely would you be to consider playing a role in a volunteer based scientific research (Citizen Science) project in the next 12 months?
Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
101
11
19
18
19
26
27
26
4554
43
Total sample Professional The rest
Nett Likely
Neutral
Nett Not Likely
Don’t know / not applicable
Just under half of those surveyed (45%) said they would likely consider volunteering in Citizen Science in the next 12 months. Professionals are more likely than non-professionals to consider (54% compared to 43%).
16Media use
Disposition and media use
61
(1) The most common reason for being likely to participate in Citizen
Science is because it sounds interesting (27%). Professionals tend to be more likely than non-
professionals to cite environmental concerns (18% compared to 5%).
(2) The most common reason for being unlikely to participate in
Citizen Science is because people have no time or are busy (45%).
Professionals tend to be more likely than non-professionals to say this
(56% compared to 43%).
(3) The most preferred sources of information for finding out about Citizen Science projects are email alerts (62%), followed by internet sites (62%) and paper newsletters
posted in the mail (54%).
(4) The most frequently visited websites are Facebook (75% regularly), online newspaper
articles (59%) and YouTube (56%). Over half of those surveyed have
never visited Flickr (52%).
F2. Why are you likely to participate? Base: Answered likely to participate at F1 – Total sample (n=193), Professional (n=35), Non-professionals (n=158)
62
Reasons for volunteering
ReasonsTotal
%Professionals
%
Non-professionals
%
Sounds interesting 27 33 25
Give back to society/volunteer 15 15 16
Learn new skills 8 11 7
Environmental concerns 8 18 5
Better for future generations 7 5 8
Something to do/Have spare time 6 0 7
Fun 4 0 5
Retired/Not working 3 4 3
Self interest 2 0 2
Believe in 1 0 2
Note: Top 10 mentions shown
The most common reason for being likely to participate in Citizen Science is because it sounds interesting (27%). Professionals tend to be more likely than non-professionals to cite environmental concerns (18% compared to 5%)
F3. Why are you unlikely to participate? Base: Answered ‘neither, not really or not at all likely’ at F1 – Total sample (n=194), Professional (n=29), Non-professionals
(n=165) 63
Reasons for not volunteering
ReasonsTotal
%Professionals
%
Non-professionals
%
No time/Busy 45 56 43
Not interested 15 16 14
Need more details 14 15 14
Disability/sick 8 3 9
Can't/Don't want to travel 6 3 6
Lack of payment 3 4 3
Already volunteer somewhere else 3 4 2
I just don't want to 2 0 3
No acknowledgement 1 0 1
The most common reason for being unlikely to participate in Citizen Science is because people have no time or are busy (45%). Professionals tend to be more likely than non-professionals to say this (56% compared to 43%).
43
21
19
20
19
17
22
19
15
20
15
14
15
35
49
51
45
41
41
30
33
33
27
31
24
23
22
29
30
35
40
42
48
49
52
53
54
62
62
Other sources
Holiday blogs where people post on Citizen Science projects
Science magazines
0800 free phone number you can call to get information on…
Text messages about upcoming Citizen Science projects
Social networking websites where people post experiences about…
Hearing people talking about their experiences with Citizen Science…
TV and newspaper advertising
Information from CSIRO or the Office of Environment (brochures)
TV documentaries/science programs
Paper newsletter that is posted to you covering Citizen Science…
Internet site/s with all the relevant travel information
Email alerts sent to you about upcoming events to do with Citizen…
Yes
No
Not sure
64
What are the preferred sources of information for citizen science research?
F4. Which of these sources of information would you use to find out about volunteer based scientific research (Citizen Science)?
Base: Total sample (n=430)
The most preferred sources of information for finding out about Citizen Science projects are email alerts (62%), followed by internet sites (62%) and paper newsletters posted in the mail (54%).
58
24
28
29
22
19
14
25
22
17
14
12
19
23
52
43
43
36
36
36
22
21
26
24
19
10
20
24
28
29
41
45
50
53
57
57
61
69
71
Other sources
Science magazines
Holiday blogs where people post on Citizen Science projects
0800 free phone number you can call to get information on…
Text messages about upcoming Citizen Science projects
TV and newspaper advertising
Social networking websites where people post experiences about…
Hearing people talking about their experiences with Citizen Science…
TV documentaries/science programs
Paper newsletter that is posted to you covering Citizen Science…
Information from CSIRO or the Office of Environment (brochures)
Email alerts sent to you about upcoming events to do with Citizen…
Internet site/s with all the relevant travel information
Yes
No
Not sure
65
What are the preferred sources of information for citizen science research? Professionals
F4. Which of these sources of information would you use to find out about volunteer based scientific research (Citizen Science)?
Base: Professional (n=66)
Among professionals, the most preferred sources of info for finding out about Citizen Science projects are internet sites (71%), followed by email alerts (69%) and info brochures from the CSIRO (61%).
41
20
18
19
18
18
21
18
15
20
15
13
15
37
50
50
45
42
42
32
32
34
28
32
26
24
23
29
32
37
40
40
48
49
51
53
53
61
61
Other sources
Holiday blogs where people post on Citizen Science projects
Science magazines
0800 free phone number you can call to get information on…
Text messages about upcoming Citizen Science projects
Social networking websites where people post experiences about…
Hearing people talking about their experiences with Citizen Science…
TV and newspaper advertising
Information from CSIRO or the Office of Environment (brochures)
TV documentaries/science programs
Paper newsletter that is posted to you covering Citizen Science…
Internet site/s with all the relevant travel information
Email alerts sent to you about upcoming events to do with Citizen…
Yes
No
Not sure
66
What are the preferred sources of information for citizen science research? Non-professionals
F4. Which of these sources of information would you use to find out about volunteer based scientific research (Citizen Science)?
Base: Non-professionals (n=364)
Among non-professionals, the most preferred sources of info for finding out about Citizen Science projects are email alerts (61%), followed by internet sites (61%) and paper newsletters posted in the mail and TV documentaries (53% respectively).
2
13
13
17
21
22
28
26
34
36
40
36
45
71
73
3
10
9
13
21
27
23
38
46
46
26
56
64
84
80
2
12
12
17
21
23
27
28
36
38
38
39
48
73
74
Other
Office of Environment and Heritage website
EPA website
Flickr
Internet chat sites/ science blogs/ discussion boards
Online magazine articles
CSIRO website
Online newsletters/ email updates
NSW Parks and Wildlife websites
Online newspaper articles
Local council website/notice board
Bureau of Meteorology website (BOM)
Youtube
Total sample
Professional
The rest
Relevant websites heard of or visited
67
F5a. Have you ever heard of or visited any of these websites? Base: Total sample (n=430), Professional (n=66), Non-professionals (n=364)
Professionals tend to be more likely than non-professionals to use the BOM website (64% versus 45%) and local council websites (56% compared to 36%).
68
Frequency of visiting various websites
F5b. How often do you visit the following website/s? Base: Website/s aware of in F5a - Total sample (n=430)
17
42
32
8
21
52
19
35
10
8
11
4
3
8
23
4
2
5
5
5
3
2
4
2
6
0
0
1
37
35
44
57
47
19
16
15
18
14
20
15
13
5
20
16
17
24
21
16
34
19
38
33
20
25
24
12
3
4
5
6
6
9
28
29
31
43
44
56
59
75
NSW Parks and Wi ld l i fe websites
EPA website
CSIRO website
Local counci l website/not ice board
Off ice of Environment and Her itage website
Fl ickr
Internet chat s i tes/ sc ience b logs/ …
Onl ine magaz ine art ic les
Onl ine newsletters/ emai l updates
Bureau of Meteorology website (BOM)
Youtube
Onl ine newspaper art ic les
I never visit this website Only when planning holidays Rarely – less than once a month
Sometimes – at least once a month Regularly – at least once a week
The most frequently visited websites are Facebook (75% regularly), online newspaper articles (59%) and YouTube (56%). Over half of those surveyed have never visited Flickr (52%).
69
Frequency of visiting various websitesProfessionals
F5b. How often do you visit the following website/s? Base: Website/s aware of in F5a - Professional (n=66)
59
25
18
2
29
54
20
5
4
2
7
19
2
5
5
4
11
38
44
53
36
11
68
25
14
9
17
13
8
2
30
37
19
40
29
22
18
32
46
45
23
32
31
8
2
6
12
13
17
30
46
52
54
60
83
F l i c k r
E P A w e b s i t e
N S W P a r k s a n d W i l d l i f e w e b s i t e s
L o c a l c o u n c i l w e b s i t e / n o t i c e b o a r d
C S I R O we b s i t e
T w i t t e r
O f f i c e o f E n v i r o n m e n t a n d H e r i t a g e …
I n t e r n e t c h a t s i t e s / s c i e n c e b l o g s / …
O n l i n e m a g a z i n e a r t i c l e s
O n l i n e n e w s l e t t e r s / e m a i l u p d a t e s
B u r e a u o f M e t e o r o l o g y w e b s i t e ( B O M )
Y o u t u b e
O n l i n e n e w s p a p e r a r t i c l e s
F a c e b o o k
I never visit this website Only when planning holidays Rarely – less than once a month
Sometimes – at least once a month Regularly – at least once a week
The most visited website among professionals is Facebook (83% visit regularly), followed by online newspaper articles (60%), YouTube (54%), BOM (52%) and online newsletters/email updates (46%).
70
Frequency of visiting various websites Non-professionals
F5b. How often do you visit the following website/s? Base: Website/s aware of in F5a - Non-professionals (n=364)
44
17
32
24
10
51
19
11
33
13
10
4
4
8
4
24
3
6
6
5
3
4
2
7
2
1
1
35
36
45
44
57
21
14
18
15
20
15
15
14
6
13
20
16
21
20
14
34
36
19
19
30
23
23
12
4
4
5
6
7
10
30
31
31
41
42
57
59
73
E P A w e b s i t e
N S W P a r k s a n d W i l d l i f e w e b s i t e s
C S I R O w e b s i t e
O f f i c e o f E n v i r o n me n t a n d H e r i t a g e …
L o c a l c o u n c i l w e b s i t e / n o t i c e b o a r d
F l i c k r
I n t e r n e t c h a t s i t e s / s c i e n c e b l o g s / …
O n l i n e m a g a z i n e a r t i c l e s
T w i t t e r
B u r e a u o f M e t e o r o l o g y w e b s i t e ( B O M )
O n l i n e n e w s l e t t e r s / e m a i l u p d a t e s
Y o u t u b e
O n l i n e n e w s p a p e r a r t i c l e s
F a c e b o o k
I never visit this website Only when planning holidays Rarely – less than once a month
Sometimes – at least once a month Regularly – at least once a week
The most visited websites by non-professionals are Facebook (73% visit regularly), online newspaper articles (59%) and YouTube (57%). The least visited websites are Flickr (51% never) and the EPA website (44% never).
1
71
7Choice model covering hypothetical Citizen Science projects
Key summary of choice model resultsInfluences of interest in Citizen Science project
72
At a basic level, a Citizen Science project that has minimal benefits
and fewer attractive elements would appeal to about one in five
of those surveyed.
Even with few benefits and attractive elements interest in
helping out with threatened plants and animals (21% interested),
reviewing scientific material (21%) and helping out with school Citizen
Science projects (17%) remained appealing to about one in five of
those surveyed.
By tailoring a Citizen Science project to include more appealing features and preferred timings, greater levels of interest can be achieved (e.g. taking regular measurements in a local place
would be considered by 81% as long as it required less than 5 minutes each day for a period of a month). To achieve this level of
appeal, many of the attributes tested need to be enhanced to levels that may not be feasible for some projects. However, this does illustrate
that there is a high level of interest in participating in Citizen Science among those
surveyed, albeit under certain conditions.
The project time scale (15%), time commitment (15%) and type of
activity (11%) are the three most powerful drivers of appeal when
considering citizen science projects.
Consideration of Citizen Science project
Respondents were shown 8 hypothetical offers and simply asked if the description of this Citizen Science project would make them consider participating. By varying the offers through a process of experimental design, we have been able to model what drives choice
1 Choice modeling
The task on the next page details what respondents were shown and the choice they were asked to make.2 The task
The design chart shows all the attributes of Citizen Science project offer tested and, for each attribute, the different ‘levels’ that were used in the hypothetical offers3 The design
The choice model estimates the demand for every possibility from the design matrix. The ‘base case’ is just one of these, as is the ‘optimal solution’4 Many possibilities
73
The taskAs shown to survey respondents
74
We have another, very important part of the study.
In this section of the research, we will show you ten different options or scenarios for the way a Citizen Science project could be. We want to know what you would do if they ever happened. This will take a just few minutes.
We would like you to choose whether the Citizen Science scenarios would get you to take part.
Each ‘Card’ or bundle may look alike, but each is different. All you need to do, for each card, is review whether the scenario would lead you to take part.
Please do this for each card (or page) that you are shown in this section.Treat each card (or page) as totally separate from the last.
You may see some terms used that you are not familiar with. To help you, we have provided some definitions.
Please take a few minutes to read through the Definitions before starting the cards.
Definitions
75
Aspects of Citizen Science Description
1. Type of projects A range of topics are tested to see which ones people are more interested in
2. Type of activity A range of different kinds of Citizen Science activities are tested to see which ones people are more interested in
3. Local activity In your backyard or the local community with 5 km of your where you live
4. More distant activity Possibility of undertaking the project in regional or remote NSW. Even interstate or internationally
5. Time scale How long the project will last
6. Time needed How much time you need to do the activity
7. Regularity of participation How regularly you need to do the citizen science activity
8. Feedback loops How you are kept informed
9.Acknowledgement How you are acknowledged for your efforts
10. Level of Social connections The social connection that are provided with other participants and scientists.
11. Technology used The technology you need to use to participate
12. Funded by…. A variety of funding sources are tested
Key commitment factors and levelsCells highlighted in orange indicate the ‘base case’ indicated the worse scenario. This ‘base case’ is used for comparison purposes with other alternative scenario configurations.
76
Attributes Level 1 Level 2 Level 3 Level 4 Level 5 Level 6
1. Type of projectsThat will help threatened plants and animals
That monitor natural phenomena in some way
That review scientific material (photos, paper records) and classify
That help out school Citizen Science projects
2. Type of activity 24 hour bioblitz
Monitoring sightings of threatened species (e.g. brush-tailed rock wallaby; southern corroboree frog; etc)
Taking regular measurements in a local place (weather, pollution, air quality etc)
Looking at photos and classifying them (e.g. of galaxies and classifying them according to the type of galaxy they represent)
Entering data from paper sources (e.g. weather records)
Being trained by scientists in what and how to do it
3. Local activityMainly in your own backyard
Mainly in your local community No local activities
4. More distant activity No distant activities Some in regional NSW Some in remote NSW Some interstate
Possibility of an International activity
5. Time scale One off activity Month Three months Six months One Year Over a year
6. Time needed Under 5 minutes 5-15 minutes 15-30 minutes 30-60 minutes
7. Regularity of participation
Twice daily Daily Weekly Monthly
8. Feedback loops Regular e-newsletters Regular email updates SMS updatesWebsite with progress bar and other updates
No feedback
9.Acknowledgement Names on website Named in research papers Certificate of appreciationNo special acknowledgement
10. Level of Social connections
Online community/forum /social media where participants share
Regular get–togethers with fellow participants
Regular community get-togethers including scientists
No social connection or activities
11. Technology used Relevant technology Apps that allow you to recordApps and relevant technology
Your own devicesNo technology
12. Funded by….NSW Office of Environment
NSW Government Commercial sponsorsNo funding, participants meets all costs
Helping out on a threatened plants and animals projectWorst case scenario
77
Base: Total sample (n=430)
Key aspects of the project1. Type of projects That will help threatened plants and animals
2. Type of activity -
3. Local activity No local activities
4. More distant activity Some in regional NSW
5. Time scale Over a year
6. Time needed 30-60 minutes
7. Regularity of participation Monthly
8. Feedback loops No feedback
9.Acknowledgement No special acknowledgement
10. Level of Social connections No social connection or activities
11. Technology used No technology
12. Funded by…. No funding, participants meets all costs
24 hour bioblitz
Monitoring sightings of threatened
species (e.g. brush-tailed rock wallaby;
southern corroboree frog; etc)
Taking regular measurements in a
local place (weather, pollution, air quality
etc)
Looking at photos and classifying them (e.g. of galaxies and
classifying them according to the type
of galaxy they represent)
Entering data from paper sources (e.g. weather records)
Being trained by scientists in what and how to do it
18% 20% 18% 18% 21% 19%
With the following parameters, helping on threatened plants and animals is appealing to one in five (21% entering data from paper sources) saying they would participate.
Helping out on monitoring natural phenomena Worst case scenario
78
Base: Total sample (n=430)
With the following parameters, the project for monitor natural phenomena is appealing with one in five (22% entering data from paper sources) saying they would participate.
Key aspects of the project1. Type of projects That monitor natural phenomena in some way
2. Type of activity -
3. Local activity No local activities
4. More distant activity Some in regional NSW
5. Time scale Over a year
6. Time needed 30-60 minutes
7. Regularity of participation Monthly
8. Feedback loops No feedback
9.Acknowledgement No special acknowledgement
10. Level of Social connections No social connection or activities
11. Technology used No technology
12. Funded by…. No funding, participants meets all costs
24 hour bioblitz
Monitoring sightings of threatened
species (e.g. brush-tailed rock wallaby;
southern corroboree frog; etc)
Taking regular measurements in a
local place (weather, pollution, air quality
etc)
Looking at photos and classifying them (e.g. of galaxies and
classifying them according to the type
of galaxy they represent)
Entering data from paper sources (e.g. weather records)
Being trained by scientists in what and how to do it
17% 20% 18% 18% 22% 19%
Helping out on reviewing scientific materialWorst case scenario
79
Base: Total sample (n=430)
Key aspects of the project1. Type of projects That review scientific material (photos, paper records) and classify
2. Type of activity -
3. Local activity No local activities
4. More distant activity Some in regional NSW
5. Time scale Over a year
6. Time needed 30-60 minutes
7. Regularity of participation Monthly
8. Feedback loops No feedback
9.Acknowledgement No special acknowledgement
10. Level of Social connections No social connection or activities
11. Technology used No technology
12. Funded by…. No funding, participants meets all costs
24 hour bioblitz
Monitoring sightings of threatened
species (e.g. brush-tailed rock wallaby;
southern corroboree frog; etc)
Taking regular measurements in a
local place (weather, pollution, air quality
etc)
Looking at photos and classifying them (e.g. of galaxies and
classifying them according to the type
of galaxy they represent)
Entering data from paper sources (e.g. weather records)
Being trained by scientists in what and how to do it
20% 20% 17% 21% 21% 20%
With the following parameters, reviewing scientific material is appealing to one in five (21% looking at photos and classifying them or entering data from paper sources) saying they
would participate.
Helping out on a school Citizen Science projectWorst case scenario
80
Base: Total sample (n=430)
Key aspects of the project1. Type of projects That review scientific material (photos, paper records) and classify
2. Type of activity -
3. Local activity No local activities
4. More distant activity Some in regional NSW
5. Time scale Over a year
6. Time needed 30-60 minutes
7. Regularity of participation Monthly
8. Feedback loops No feedback
9.Acknowledgement No special acknowledgement
10. Level of Social connections No social connection or activities
11. Technology used No technology
12. Funded by…. No funding, participants meets all costs
24 hour bioblitz
Monitoring sightings of threatened
species (e.g. brush-tailed rock wallaby;
southern corroboree frog; etc)
Taking regular measurements in a
local place (weather, pollution, air quality
etc)
Looking at photos and classifying them (e.g. of galaxies and
classifying them according to the type
of galaxy they represent)
Entering data from paper sources (e.g. weather records)
Being trained by scientists in what and how to do it
15% 16% 15% 16% 17% 17%
With the following parameters, school Citizen Science projects is appealing to 17% (entering data from paper sources or being trained by scientists in what and how to do it) saying they
would participate.
Worst case scenario outcomesComparing science professionals and non-professionals
81
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
Type of projects Type of activityTotal
(n=430)%
Professional -Scientists/ Teachers
(n=66)%
The rest(n=354)
%
That will help threatened plants and animals
24 hour bioblitz 18 22 17
Monitoring sightings of threatened species 20 21 20
Taking regular measurements in a local place 18 26 16
Looking at photos and classifying them 18 21 18
Entering data from paper sources 21 25 20
Being trained by scientists in what and how to do it 19 21 19
That monitor natural phenomena in some way
24 hour bioblitz 17 16 17
Monitoring sightings of threatened species 20 18 20
Taking regular measurements in a local place 18 20 17
Looking at photos and classifying them 18 17 18
Entering data from paper sources 22 28 21
Being trained by scientists in what and how to do it 19 19 19
That review scientific material (photos, paper records) and
classify
24 hour bioblitz 20 18 21
Monitoring sightings of threatened species 20 23 20
Taking regular measurements in a local place 17 20 16
Looking at photos and classifying them 21 19 21
Entering data from paper sources 21 27 20
Being trained by scientists in what and how to do it 20 17 21
That help out school Citizen Science projects
24 hour bioblitz 15 15 15
Monitoring sightings of threatened species 16 24 15
Taking regular measurements in a local place 15 20 14
Looking at photos and classifying them 16 22 15
Entering data from paper sources 17 23 15
Being trained by scientists in what and how to do it 17 27 15
Note: Yellow highlight indicates the activity with the most appeal among each segment for that project type.
A more appealing scenario for helping out on threatened plants and animals - enhancing involvement
8282
By selecting the following more appealing features, greater levels of interest could be achieved (e.g. taking regular measurements in a local place would be considered by 81%).
Base: Total sample (n=430)
Key aspects of the project1. Type of projects That will help threatened plants and animals
2. Type of activity -
3. Local activity Mainly in your own backyard
4. More distant activity Some in remote NSW
5. Time scale Month
6. Time needed Under 5 minutes
7. Regularity of participation Daily
8. Feedback loops Regular email updates
9.Acknowledgement Certificate of appreciation
10. Level of Social connections Regular get–togethers with fellow participants
11. Technology used Relevant technology
12. Funded by…. NSW Government
24 hour bioblitz
Monitoring sightings of threatened
species (e.g. brush-tailed rock wallaby;
southern corroboree frog; etc)
Taking regular measurements in a
local place (weather, pollution, air quality
etc)
Looking at photos and classifying them (e.g. of galaxies and
classifying them according to the type
of galaxy they represent)
Entering data from paper sources (e.g. weather records)
Being trained by scientists in what and how to do it
73% 73% 81% 69% 74% 79%
A more appealing scenario for helping out on monitoring natural phenomena - enhancing involvement
8383
Base: Total sample (n=430)
By selecting the following more appealing features, greater levels of interest could be achieved (e.g. taking regular measurements in a local place considered by 80%).
Key aspects of the project1. Type of projects That monitor natural phenomena in some way
2. Type of activity -
3. Local activity Mainly in your own backyard
4. More distant activity Some in remote NSW
5. Time scale Month
6. Time needed Under 5 minutes
7. Regularity of participation Daily
8. Feedback loops Regular email updates
9.Acknowledgement Certificate of appreciation
10. Level of Social connections Regular get–togethers with fellow participants
11. Technology used Relevant technology
12. Funded by…. NSW Government
24 hour bioblitz
Monitoring sightings of threatened
species (e.g. brush-tailed rock wallaby;
southern corroboree frog; etc)
Taking regular measurements in a
local place (weather, pollution, air quality
etc)
Looking at photos and classifying them (e.g. of galaxies and
classifying them according to the type
of galaxy they represent)
Entering data from paper sources (e.g. weather records)
Being trained by scientists in what and how to do it
75% 70% 80% 72% 71% 74%
A more appealing scenario for helping out reviewing scientific material - enhancing involvement
8484
Base: Total sample (n=430)
By selecting the following more appealing features, greater levels of interest could be achieved. (e.g. being trained by scientists in what and how to do it appeals to 83%).
Key aspects of the project1. Type of projects That review scientific material (photos, paper records) and classify
2. Type of activity -
3. Local activity Mainly in your own backyard
4. More distant activity Some in remote NSW
5. Time scale Month
6. Time needed Under 5 minutes
7. Regularity of participation Daily
8. Feedback loops Regular email updates
9.Acknowledgement Certificate of appreciation
10. Level of Social connections Regular get–togethers with fellow participants
11. Technology used Relevant technology
12. Funded by…. NSW Government
24 hour bioblitz
Monitoring sightings of threatened
species (e.g. brush-tailed rock wallaby;
southern corroboree frog; etc)
Taking regular measurements in a
local place (weather, pollution, air quality
etc)
Looking at photos and classifying them (e.g. of galaxies and
classifying them according to the type
of galaxy they represent)
Entering data from paper sources (e.g. weather records)
Being trained by scientists in what and how to do it
79% 76% 83% 76% 77% 83%
A more appealing scenario for help out school Citizen Science projects - enhancing involvement
8585
Base: Total sample (n=430)
By selecting the following more appealing features, greater levels of interest could be achieved. (e.g. taking regular measurements in a local place appeals to 82%).
Key aspects of the project1. Type of projects That help out school Citizen Science projects
2. Type of activity -
3. Local activity Mainly in your own backyard
4. More distant activity Some in remote NSW
5. Time scale Month
6. Time needed Under 5 minutes
7. Regularity of participation Daily
8. Feedback loops Regular email updates
9.Acknowledgement Certificate of appreciation
10. Level of Social connections Regular get–togethers with fellow participants
11. Technology used Relevant technology
12. Funded by…. NSW Government
24 hour bioblitz
Monitoring sightings of threatened
species (e.g. brush-tailed rock wallaby;
southern corroboree frog; etc)
Taking regular measurements in a
local place (weather, pollution, air quality
etc)
Looking at photos and classifying them (e.g. of galaxies and
classifying them according to the type
of galaxy they represent)
Entering data from paper sources (e.g. weather records)
Being trained by scientists in what and how to do it
76% 75% 82% 72% 74% 80%
Enhanced appeal scenariosBy segment
86
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
Type of projects Type of activityTotal
(n=430)%
Professional -Scientists/ Teachers
(n=66)%
The rest(n=354)
%
That will help threatened plants and animals
24 hour bioblitz 73 88 71
Monitoring sightings of threatened species 73 86 71
Taking regular measurements in a local place 81 96 78
Looking at photos and classifying them 69 91 65
Entering data from paper sources 74 89 71
Being trained by scientists in what and how to do it 79 88 78
That monitor natural phenomena in some way
24 hour bioblitz 75 92 72
Monitoring sightings of threatened species 70 92 67
Taking regular measurements in a local place 80 97 77
Looking at photos and classifying them 72 85 70
Entering data from paper sources 71 91 68
Being trained by scientists in what and how to do it 74 79 74
That review scientific material (photos, paper records) and
classify
24 hour bioblitz 79 85 78
Monitoring sightings of threatened species 76 81 75
Taking regular measurements in a local place 83 93 81
Looking at photos and classifying them 76 83 74
Entering data from paper sources 77 88 75
Being trained by scientists in what and how to do it 83 79 84
That help out school Citizen Science projects
24 hour bioblitz 76 87 74
Monitoring sightings of threatened species 75 85 73
Taking regular measurements in a local place 82 98 79
Looking at photos and classifying them 72 86 69
Entering data from paper sources 74 92 71
Being trained by scientists in what and how to do it 80 81 80
Note: Yellow highlight indicates the activity with the most appeal among each segment for that project type.
Key drivers of choice when considering Citizen Science project
87
15%• Project time scale
15%• Time commitment
11%• Type of activity
11%• Regularity of participation
10%• Source of funding
Base: Total sample (n=430)
Key drivers of choicewhen considering Citizen Science projects
88
26%• Project time scale
14%• Type of activity
13%• Time commitment
11%• Regularity of participation
10%• Type of projects
Professional - Scientists/ Teachers
15%• Time commitment
13%• Project time scale
11%• Source of Funding
11%• Regularity of participation
10%• Type of activity
The rest
Base: Professional - Scientists/ Teachers (n=66), The rest (n=364)
89
Key drivers when considering Citizen Science projects
15% 15%
11% 11%10%
8%7% 6% 6% 5%
4% 3%
26%
13%14%
11%
5%
10%
5%
3%
0%
5%
7%
2%
13%
15%
10% 11% 11%
7% 7% 7% 7%5%
3%4%
0%
5%
10%
15%
20%
25%
30% Total Professional - Scientists/ Teachers The rest
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
90
How does the project time scale affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
4.2
9.9
0.30.9
-4.6
9.8
15.5
-8.0
0.7
-3.8
3.2
8.9
1.81.0
-4.7
-10
-5
0
5
10
15
20
One off activity Month Three months Six months One Year Over a year
Share%
Total Professional - Scientists/ Teachers The rest
Base
91
How does the time commitment affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
14.1
3.5
8.8
4.9
-8.1
-4.4
15.7
5.6
11.2
-10
-5
0
5
10
15
20
Under 5 minutes 5-15 minutes 15-30 minutes 30-60 minutes
Share%
Total Professional - Scientists/ Teachers The rest
Base
92
How does the type of activity affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
-0.9 -0.7
-4.0
0.0 -0.4
-8.9
-4.2
-6.6
-8.2
-10.3
0.5
0.0
-3.6
1.4 1.4
-12
-10
-8
-6
-4
-2
0
2
4
24 hour bioblitz Monitoring sightingsof threatened
species (e.g. brush-tailed rock wallaby;
southern corroboreefrog; etc)
Taking regularmeasurements in a
local place (weather,pollution, air quality
etc)
Looking at photosand classifying them(e.g. of galaxies and
classifying themaccording to the type
of galaxy theyrepresent)
Entering data frompaper sources (e.g.weather records)
Being trained byscientists in whatand how to do it
Share%
Total Professional - Scientists/ Teachers The rest
Base
93
How does the level of participation affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
1.0
7.2
3.2
-7.6 -7.5
0.0
2.5
9.8
3.7
-10
-8
-6
-4
-2
0
2
4
6
8
10
12
Twice daily Daily Weekly Monthly
Share%
Total Professional - Scientists/ Teachers The rest
Base
94
How does the source of funding affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
7.1
10.0
5.1
2.42.1
6.6
7.9
11.4
4.8
0
2
4
6
8
10
12
14
No funding, participants meetsall costs
NSW Office of Environment NSW Government Commercial sponsors
Share%
Total Professional - Scientists/ Teachers The rest
Base
95
How does the types of projects affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
-0.2
1.2
-4.6
-2.3
1.4
-4.4
0.2
1.2
-4.6-5
-4
-3
-2
-1
0
1
2
That will help threatened plantsand animals
That monitor naturalphenomena in some way
That review scientific material(photos, paper records) and
classify
That help out school CitizenScience projects
Share%
Total Professional - Scientists/ Teachers The rest
Base
96
How does the technology used affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
5.2
2.5
4.0
1.1
2.2
0.0
4.8
0.6
5.7
3.0
3.8
1.2
0
1
2
3
4
5
6
No technology Relevant technology Apps that allow you torecord
Apps and relevanttechnology
Your own devices
Share%
Total Professional - Scientists/ Teachers The rest
Base
97
How does a more ‘distant’ activity affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
-1.7
3.8
2.0
-1.2
-3.7 -3.6 -3.7 -3.6
-1.3
5.1
3.1
-0.8
-5
-4
-3
-2
-1
0
1
2
3
4
5
6
No distant activities Some in regional NSW Some in remote NSW Some interstate Possibility of anInternational activity
Share%
Total Professional - Scientists/ Teachers The rest
Base
98
How does acknowledgement affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
1.3
0.0
7.4
0.1 0.00.2
1.5
0.1
8.6
0
1
2
3
4
5
6
7
8
9
10
No special acknowledgement Names on website Named in research papers Certificate of appreciation
Share%
Total Professional - Scientists/ Teachers The rest
Base
99
How does the level of social connection affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
0.8
6.0
1.0
3.1
0.1
4.6
0.4
7.0
0.4
0
1
2
3
4
5
6
7
8
No social connection oractivities
Online community/forum/social media where
participants share
Regular get–togethers with fellow participants
Regular community get-togethers including scientists
Share%
Total Professional - Scientists/ Teachers The rest
Base
100
How do feedback loops affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
1.7
3.9
0.9
5.0
7.0
2.5
1.1
3.4
0.6
0
1
2
3
4
5
6
7
8
No feedback Regular e-newsletters Regular email updates SMS updates
Share%
Total Professional - Scientists/ Teachers The rest
Base
101
How does ‘local activity’ affect interest?
Base: Total sample (n=430), Professional - Scientists/ Teachers (n=66), The rest (n=364)
2.8
2.3
2.0
0.4
2.9
2.6
0
1
1
2
2
3
3
4
No local activities Mainly in your own backyard Mainly in your local community
Share%
Total Professional - Scientists/ Teachers The rest
Base
For further information please contact our Sydney office:
Level 1, 420 Elizabeth StreetSurry HillsNSW 2010
t: +61 (0) 2 9283 2233
e: enquiries@instinctandreason.com