An Amazing Business

Made by: Potrîmba Iana Student at ASEM

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An amazing business

$600 million-a-year Entertainment Empire

A devoted public that will pay almost any ticket price (from $40 to $195) to see the elaborate shows

• The cost to stage one of the performances (Kà)-

$165 million.

Cirque du Soleil “Circus of the Sun” founded

in 1984 by Guy Laliberté;• Tacticts:1.Promote the show;2. Find not easily replaced

performers; 3.eliminate spoken dialogue;4. cut out expensive and

controversial animal acts.

o 4.000 employees from 40 countries;

o 17 shows în 271 cities;

o INCOME – $810 million/year;

o AWARDS: Emmi, Bambi, Drama Desk.

minimal EXPENSES

A permanent theater, can cost upward of $25 million and require three years:

• To conceive;• Cast;• Design; • Train;• Produce.

Shows• Saltimbanco (1992; 2007);

• Mystère (1993);

• Alegria (1994);

• Quidam (1996) ;

• «O» (1998);

• Varekai (2002);

• OVO (2009)

Cirque du Soleil expects to generate $600 million

in sales next year.

1994

1992 / 2007

Cirque generates about 80% of its revenues at

the box office.

2002

• The rest of the money from show- related merchandise, including custom clothing and DVDs of Cirque touring productions such as Quidam and Varekai.

1996

2009

• Cirque Du Soleil “offline” show scored $1.6 million in funding tied to a celebration of the 450th anniversary of Canada's discovery.

As a Good Competitor in business, IT can teach:

• about recruiting and retaining supremely talented specialists;

• coaxing extreme creativity from a diverse band of employees;

• building a powerhouse global brand

Hierarchy of beloved brands in 2004:

Cirque du Soleil(No.22);

Ahead of the brands:

• McDonald's;

• Microsoft;

• Volkswagen; • and (ouch) Disney.

Costumes

o În 2008 – 25.000 costumes;

o 3.000 pairs of shoes/year

o Show “Mystere” – 2.000 sparkles on a costume;

o Show “O” – 2 months to sew a costume.

America

Oceania

Europe

Asia

Europe – 15 countries

Austria

Belgium

Ireland

Denmark

Germany

Finland

France

Great Britain

Norway

Holand

Portugalia

Russia

Spain

Sweden

Switzerland

=

Children (0-12 years) -74,80

euro

Adults– 93,50 euro

Children (0-12 years) -60,30

euro

Adults – 75,90 euro

Children (0-12 years) -51,70

euro

Adults – 64,90 euro

Children (0-12 years) -39,60

euroAdults – 49,50

euro

25 years – it is just the beginning

Strategy in business

• "It's part of who we are. Every time we come in a comfort zone, we will find a way to get out, because being comfortable in our business is very, very dangerous."

"We like to take risks” Daniel Lamarre, president and COO

of Cirque du Soleil.

Galery

Inspire yourselfto create

together with the Cirque du Soleil

Happy end

Thank You!!!

Vocabulary• Flawless- 1. Being entirely without flaw or

imperfection;• Bizarre -1.Strikingly unconventional and far-fetched

in style or appearance; odd, fantastic;• Training to skirt death- to work very hard;• Conceive-1. to form or develop in the mind; devise:

conceive a plan to increase profits. 2. To apprehend mentally; understand:

couldn't conceive the meaning of that sentence. 3. To be of the opinion that; think: didn't

conceive such a tragedy could occur.

• Cutting-edge - in accord with the most fashionable ideas or style; "wears only the latest style";

• Cohesive- 2. tending to cohere or stick together. Ex: cohesive story line.

• Pitch- To attempt to promote or sell, often in a high-pressure manner. Ex: pitched a touring version of the show.

• Quirky- An unpredictable or unaccountable act or event; a vagary. Ex: launch his quirky circus into international prominence.

• Lavishly - in a wasteful manner; Characterized by or produced with extravagance and profusion

• Staggering- Causing great astonishment, amazement, or dismay; overwhelming: a staggering achievement; a staggering defeat.

• Launch - To introduce to the public or to a market: launched the new perfume with prime-time commercials on the major networks.