Siddharth Mishra10DM010

History

• Started In 1946 by Christian Dior

• Headquartered in Paris, France

• 73,150 Employees

• Biggest Hit of today’s fashion world

• 3 main competitors are Chanel, Versace and Gucci

KEY PEOPLE

• CHAIRMAN:BERNARD ARNAULT

• CEO:SIDNEY TOLEDANO

• HEAD DESIGNER:JOHN GALLIANO

• REVENUE: € 7.75 billion(2009)

• OPERATING INCOME:€3.164 billion (2009)

• INCOME: € 695 million(2009)

• ASSETS: €36.05 billion(2009)

• TOTAL EQUITY: € 16.12 billion(2009)

Dior Marketing Strategy

Dior Marketing Strategy• It operates through three companies: Christian

Dior Couture (100% owned), Financiere Jean Goujon (100% owned), and LVMH (42.5% owned).

• Christian Dior enjoys strong brand equity. Through its subsidiary LVMH,it has access to one of the strongest luxury brand portfolios. LVMH possesses a portfolio of over 60 prestigious brands including Louis Vuitton, Christian Dior, Hennessy, TAG Heuer, Fendi, Moet & Chandon, Dom Perignon and Sephora which gives it a competitive advantage.

Symbol of Absolute Perfection

• Christian Dior, is going all out to reach its niche target market.

• The company's focus is clearly on popularizing the segment (Fragrance, make up and Skin Care)

• Dior has built its fame on Women’s Fashions.

• Its target audience is anyone who has an extra ordinarily mixture of romanticism, feminism and modernity.

Fragrance Man

Dior Homme

• Loyal to the spirit of the Dior brand, Dior Homme blends Tradition and modernity.

Fragrance Women

Dior -Make up

Dior – Skin Care

DIOR LINES

DIOR IN ASIA PACIFIC

• Christian Dior is focusing on expansion in new markets. In India, Christian Dior Couture created a subsidiary to operate its New Delhi boutique. Christian Dior Couture added two more points of sale, one each in Dalian and Cheng Du, China taking the store count to eight.

Conclusion

• Christian Dior has engineered a remarkable commercial breakthrough based on top quality, highly creative products that appeal to a youthful, refined clientele.

• Christian Dior continues to be the domination of the Fashion Industry.

Thank You