Make Your Partners Happy

Background

90 people in New York City, Los Angeles & London, backed by i-Hatch, Softbank, Bain Capital, Meritech, NEA

Largest & fastest-growing off-deck mobile content service in the U.S. acquiring 175,000 – 200,000 subscribers monthly

Direct-to-consumer focus, driving customers via:

Online/WAP: Search, Display & Integrated Partners

DRTV: “Send ‘Get Kanye’ to 48000

Mobile: SDK’s via Yahoo, AOL, Apple, Nokia & Android

Challenge: How to scale to meet all channels?

Response: Mashery-Powered Extranet

http://partners.thumbplay.com/

1. Instant Gratification

2. Flexible Ingredients

3. Constant Feedback

4. Human Availability

5. Benign Competition

Happiness is…

Gratification is…

partners@thumbplay.com

Requiring only one email to start…

Flexibility is…

Offering tools for all partner types…

Feedback is…

Constantly changing content/services…

Availability is…

Partners cannot live by URL alone…

• A sense of voice and presence

• A team at-the-ready to respond

• A means to reach out – in all forms

Competition is…

Shared Best Practices & Success Stories

• Who did what with which tools?

• What drives the best conversion?

• What financial outcomes accrue?

Happy?

partners@thumbplay.com