Chris Batt OBE CEO MLA

Beyond Web 2.0: Beyond Web 2.0: Paradoxes and Paradoxes and ChallengesChallenges

Some reflections on the future Some reflections on the future of museums, libraries and of museums, libraries and archives in a networked agearchives in a networked age

The People’s NetworkThe People’s Network

£20m: ICT training for library workers £20m: ICT training for library workers

£100m: ICT learning centres in all public libraries £100m: ICT learning centres in all public libraries

£50m Digital content creation £50m Digital content creation

Learning centre statistics

Led the broadband revolutionAttracting

new visitors to libraries

32,000 terminals installed

Online Library

Reference OnlineReference Online Greater access to Greater access to

library resources library resources 24/724/7

“Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the

new home of the Mind…”

John Perry BarlowElectronic Frontier Foundation, 1996

“““Close inspection of online Close inspection of online discussions groups reveals a discussions groups reveals a

confused picture of soliloquies and confused picture of soliloquies and monologues, mistaken target monologues, mistaken target

audiences and ‘imagined audiences and ‘imagined communities’ that bear little relation communities’ that bear little relation

to reality”to reality” Economic and Social Research Council, 2007

““Web 2.0, roughly 2002 through today presumes the majority of users will have broadband with Web 2.0, roughly 2002 through today presumes the majority of users will have broadband with

unlimited always-on access. Its fundamental presumption is one of endless information abundance!unlimited always-on access. Its fundamental presumption is one of endless information abundance!

Michael JensenNew Metrics of Scholarly Authority

2007

Michael JensenNew Metrics of Scholarly Authority

2007

“ “A A land of informed bewildermentland of informed bewilderment””

Manuel CastellsManuel Castells

Web 2.0 – Shorthand for an Interesting Trend The end user changes from passive The end user changes from passive

recipient in Web 1.0 to contributor and recipient in Web 1.0 to contributor and creatorcreator

Active engagement of the end userActive engagement of the end user– Face BookFace Book– BeboBebo– Second LifeSecond Life– FlikrFlikr– Blogs, mashups, rip, mix, burn and shareBlogs, mashups, rip, mix, burn and share

Individual actions can change Cyberspace Individual actions can change Cyberspace and that can change the worldand that can change the world

Caution is needed

More coffee house society than More coffee house society than nuclear reactor of new knowledgenuclear reactor of new knowledge

Changing behaviours and Changing behaviours and expectations rather than increasing expectations rather than increasing understandingunderstanding

The Web is not an integrated, The Web is not an integrated, cohesive entitycohesive entity

A place of paradox, of many purposesA place of paradox, of many purposes

DIGITAL FUTURES

Weird converterWeird converter

Once created it is all totally invisible

to the user!

What have we learned?

The official viewThe official view

The view for 99% of Web The view for 99% of Web usersusers

THE GOOGLE PARADOX

Chris Batt

THE GOOGLE PARADOX

7.9m hits

Antique watches

Must we be Passive Observers? Web 3.0 – Authority Web (Jensen)Web 3.0 – Authority Web (Jensen) Web 3D – Second Life, etcWeb 3D – Second Life, etc What of Web 4.0, 5.0, 6.0…What of Web 4.0, 5.0, 6.0…

The public sector through institutions such as museums, libraries and archives can influence the future value and direction of the Web

The Batt Challenges

1

Action must follow Action must follow purposepurpose

The Batt Challenges

2

Mass digitisation and its impact on cultural

heritage, education and research communities

JISC International Symposium of Digitisation, Cardiff, 2007

““How do we make a lot of How do we make a lot of stuff useful to a lot of stuff useful to a lot of

people?”people?”

Why bother anyway?

Useful is a bit more tricky

A lot of people is possible

A lot of stuff is easy

A Universal Right to Knowledge

“Finding a unifying solution will be the defining feature of the mature Knowledge

Society”

Knowledge Institutions are…

Our global and cultural memories

The raw material of the future

Explore the world’s knowledge

Knowledge is the enemy of disease

In the Knowledge Society, knowledge supports…

Information diversity Creativity and

innovationGlobal economic advantage

Social development

Learning Cultural identity

For e

veryone

In the Knowledge Society

Competency and skills-based learning replaces knowledge-based education

Understanding builds empowerment and cohesion

Knowledge and ideas are the raw material of our futures

Learning must be for life

How do we empower every person to want to learn and discover more about the world, every day?

Technology must be invisible

The Batt Challenges

3

The European Digital Library

Adie LibrarianLocation: Surrey, EnglandQuestion: Roman remainsStatus: Digital immigrant

DanSmart kidLocation: York, EnglandQuestion: Castles for school projectStatus: Digital native

Cultural Cybernau

ts

Roman Remains = 1,200,000 Hits

What was required?- Simple introduction to archaeology- Engaging material - sound and images- How to find out more- Where to see something

1/10

Castles = 2,100,000 Hits

What was required?- Cool stuff for homework- Castles to visit locally- Safe experts to talk to

1/10

Presentation/Personalise

Aggregate/discover

Digitise/describe

Disclose

Towards Web 4.0

Personalise access

Connect it together

Digital content

MYBERSPACE

Museums

Libraries Archives

Collections

Collections

Collections

The things that meet my need

What do I want?

Connect it together

Digital contentKnowledge

WebClick here

NAME: AdieSEARCH: Roman remainsRESULT HITS: 7 hits

Hi Adie: I’ve ‘dug up’ some basic stuff on Roman remains and registered you for seven days on the new archaeologists discussion list so you can get see what everyone is talking about. If you want the local archaeology group and the Roman Society to know about your interest, just click the links below:

o Institute of Archaeology introductory lecture on Roman remains in Britain (streamed audio [free])

o Digging up Roman remains in England - Time Team programme from C4 (streamed video [single viewing £1.00])

o Books on Roman history in Britain in your local libraryo Collections of Roman remains within 45 minutes travel time of

home (travel details included)o Links to organisations that other people like you found usefulo People in the area you might like to chat too Click here to let other organisations hear about your interest

Score: 10/10

Existing interestsHome addressLearning styles

I belong to Danage 9Remember:- E-mail History project- Dinner money for Monday- Sophie’s birthday

Friends:- you have 7 messages- Christopher is online- Sophie is nearby

Daniel,here are some links tobackground on castles:Castles€8 to download from

Amazon nowCastles of Englandfree from the Heritage

PortalThere are 6 resources in Curriculum Online suitable for your class project...

Han

dset

imag

e ©

Son

y E

ricss

on

Han

dset

imag

e ©

Son

y E

ricss

on

You are not far from...Castle Campbell

Time Team were there last year, and you can see the broadcast here.You can book a ticket,

and send directions to the car.

Cas

tle C

ampb

ell i

mag

e ©

SC

RA

N

Cas

tle C

ampb

ell i

mag

e ©

SC

RA

N

Technology must be invisible

The street will find its own uses for things

The Batt Challenges

4

Internal

External

Collections

Connections

Customers

Museums, Libraries and Archives – the Value Chain.

CulturalHeritage

Education

Research

Communities of Parents and Carers

Content Value Chain

`

CulturalHeritage

Education

Research

Communities of Users

CulturalHeritage

Education Research

Communities of Carers and Owners

Content Value Chain

User learning journeys call for…

The web as a route to learning and understanding not a marketing tool

Massification of relevant content objects, not multiplication of institutions

““All is as bad as nothing”All is as bad as nothing”

Archivist (name withheld)Archivist (name withheld)

The public realm is vital

Technology must be invisible

The street will find its own uses for things

The Batt Challenges

5

Public funds

Services

Outcomes

Trust

Public Value ArchitecturePublic Value Architecture

Black

Box

Mark H Moore, Creating Public Value

Murdoch and Russians in talks to buy Google

Compared with fighting a war, the costs of mass digitisation are minute and the benefits infinite

METROnet

A failure of Advocacy and Imagination

Product – build things

Passion

Shared narrative

Confidence

The Batt Challenges

6

The building blocks exist

The rapid growth and development of

electronic content offers enormous and ever-

growing possibilities for all citizens in the UK.

But for this country to realize the full potential

of the Web, and for each citizen to realize

their own potential - in the workplace, in their

places of learning, and in the home - the full

range of online content needs to be made

available to all, quickly, easily and in a form

appropriate to individuals' needs.

Strategic Content Alliance

Enormous and ever growing possibilities

for all citizens

to realise their own potential

full range of online content

Made available quickly and easily and ina form appropriate to individuals’ needs

JISC

British Library

BECTa

BBC

MLA

e-Science Core ProgrammeNational Health Service

Audience analysis

Policies and procedures

What exists already?

Standards

Value of convergence

Business models/pilots

Advocacy

Other players

European CommissionEuropean Commission Collections Council AustraliaCollections Council Australia New Zealand National Digital New Zealand National Digital

StrategyStrategy Digital Cultural Content ForumDigital Cultural Content Forum

Beyond Web 2.0: Beyond Web 2.0: Paradoxes and Paradoxes and ChallengesChallenges

Some reflections on the future Some reflections on the future of museums, libraries and of museums, libraries and archives in a networked agearchives in a networked age

QUESTI

ON TIM

E

Wha

t do

you

thin

k?